How to get newsletter subscribers
Sending out newsletters is something almost all companies do. It is a great way to inform old and new potential customers about new deals or products. Newsletters are documented to help increase sales and that’s why it is good to have many people signed up for it, because ultimately the more you reach , the bigger impact you can make. And.. the more people who get your newsletter, the more you will sell.
Here are some email marketing statistics so you can understand the power it has:
Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. – Experian
2) Revenue for B2B marketing automation systems increased 60% to $1.2 million in 2014, compared to a 50% increase in 2013. – VentureBeat
3) Email marketing technology is used by 82% of B2B and B2C companies. – Ascend2
Source: Campaignmonitor
There is however a catch. If you have no subscribers, there is no point of sending out newsletters. And if you have subscribers but send out terrible newsletters, then they won’t have any effect.
In this article, we´ll be teaching you how to get newsletter subscribers. Lets get started!
1. Have a sign-up bar in the end of every article
By placing a newsletter sign-up bar in the bottom of an article you will have a bigger chance of getting more sign ups. This however is only true if the content that the visitor have read gives value to the point that the visitor would like to read more.
2. Run contests and giveaways
People are always up for free stuff. Offer a giveaway where the terms to join is to sign up for your newsletter. If the prize is something that attracts people , it can quickly become viral, resulting in loads and loads of new sign ups. Read more about arranging contests on social media HERE!
3. Offer sneak-peaks
Share info on social media that you are giving sneak peaks of upcoming collections to those that are subscribed to your newsletter. Give information about upcoming events, new collections etc that makes people really eager to subscribe to your newsletter. Done correctly, this can generate a lot of new subscribers.
4. Offer exclusive deals for first-time subscribers
Offer new subscribers discounts or gifts when signing up. Give them a deal that they can´t refuse!
5. Have newsletter pop-ups on your website
Make it simple to subscribe to your newsletter. Minimal amount of text and a big bar for the email address is a great way to make it as easy as possible for future subscribers.
6. Hold giveaways for email subscribers only
Similar to number 2 but still different. Instead of holding giveaways where the terms are that you should sign-up for your newsletter to enter, arrange frequent giveaways to the ones that already are subscribed! If you inform the rest of the people who aren’t already subscribed that you regularly hold giveaways, they will be more eager to join in on the fun!
