The growth of Influencer Marketing in recent times has been tremendous. It is an excellent marketing strategy that helps drive more referral traffic and sales. It helps increase brand awareness and helps you reach a wider audience. More importantly, it is a cost-effective marketing strategy that helps boost SEO, while providing greater value to your target audience. Influencer Marketing is the fastest online customer acquisition method as individuals are likely to trust influencers when they make a product recommendation.
But, how do you measure the success of your influencer campaign? What are some of the tactics to track ROI and customer engagement? Well, there are many ways to track and measure the ROI of your influencer marketing efforts. The most common being customized referral link. This can help you to easily track and measure metrics like social engagement, traffic, and conversion rate.
Apart from this, one of the other tried & tested method to track measurable goals like brand reach, engagement, lead generation, sales and conversions that has proven to be quite beneficial is a dedicated landing page. Here, instead of sending your referral traffic to a random website page, for improved customer engagement and greater goal conversion, a landing page can be extremely effective. With a landing page, you can also easily capture leads for future communication.
Thus, if you have been using influencer marketing for your business and want to track its ROI, then here are a few tips that’ll help you create an optimized landing page. Consisting of 11 key components, the below infographic will show you, step-by-step, how to create a landing page for your influencer campaign. So, check it out right away. Also, for reference purposes, you can download this infographic for FREE and keep it handy.
The Anatomy Of A (Perfect) Landing Page [Infographic] by the team at LeadForest
About the author
Kristel is a Digital & Social enthusiast. She loves to write about latest trends in Social Media, SEO & Everything Digital.
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