Boosting an online presence with social media is a challenging yet rewarding process. However, implementing tools as well as enlisting the help of an Essex SEO Company can all help to better your online presence and boost your social media effort substantially. In this article, we will be giving you a list of 6 social media tools you can use to help boost your social media presence.
Hootsuite
One of the best tools that you can implement to make the most of your social media efforts is Hootsuite. This clever little tool allows you to schedule social media post for Twitter, Facebook Instagram and Linked In across multiple profiles allowing you to keep track of every post. This is much easier than logging into each social media account separately. This is the secret weapon that you need to maintain workload and keep frequent posts on a number of social media accounts.
BuzzSumo
If you are looking for a creative way to monitor competitors, then using BuzzSumo could be the perfect solution. This tool allows you to look at other content around a specific element and monitor performance. By doing this, you can then begin to replicate the success of these posts across social media. By adding your own personal twist, you will then begin to increase the amount of engagement you are getting and begin to grow the social media following.
Facebook Insights
In addition to posting, it is important to monitor first-hand the progress that your posts are having. One of the built-in tools you can use to help aid in this is Facebook Insights. This built-in tool will help you to monitor the likes, shares and overall engagement. This allows you to separate the success of each of the posts over the course of a week, month or 6-month time span allows you to monitor overall success.
Twitter Analytics
Similar to that of Facebook Insights, Twitter Analytics helps you to track the success of individual posts as well as a campaign. This is beneficial for a social media campaign as you can monitor the success as well as ensure you are reaching the right target audience. By looking at the time posted as well as the style of the content that is successful, you can then begin to post similar content at a similar time to get the best level of engagement from the social media campaign, thus increasing the likelihood of return of investment.
LastPass
If you are monitoring a number of profiles at every point in the day, a tool such as LastPass can help you to remember all your passwords. This method of password saving is far more secure than Google or other applications and can be accessed at any time, allowing you to have the password that you need at the click of a button without exposing important documentation to the public.
Sprout Social
This final tool is specially designed to help small businesses make the most out of their social media campaigns. With guidance 24/7 and a stable platform for scheduling posts, this is the perfect tool for small businesses to boost engagement and capitalise on their social media presence. With the guidance included, you also have the opportunity to grow your following and generate organic visitors, helping your business to increase profit margins.
Whether you are looking to begin operations on a social media campaign, or you are looking to streamline the process, you can be sure to find the tool you need on this list. Where will you begin?
