In 2020, AR and VR continue to make waves across a number of industries. For those who aren’t exactly sure what the difference is, this article will not only help you better understand these two technologies but also explain how they’re changing the game across several industries like healthcare and service.
Augmented Reality, or AR, involves superimposing additional information onto the real world — or at least the real world as we view it through a device. Rendered 2D and 3D elements help us better apply soft elements onto the world. The NFL implemented this technology to impose a yellow first down line over the field so fans would know how far the players had to go to score a first down.
Virtual Reality, or VR, offers users a literal shift in their view, creating entirely new scenes from nothing. By wearing a VR mask, users can be transported directly into a 3D environment — like living inside a video game world.
From retail to real estate, health care to the service industry, this tech space is growing and doesn’t look to be stopping.
Healthcare Provision
In the healthcare space, medical professionals are harnessing AR- and VR-enabled devices to better diagnose and treat illnesses.
By providing simulations of surgical procedures, healthcare professionals can enjoy enhanced patient engagement before, during, and after the actual surgery. Thanks to image-based spatial and tracking information, doctors have access to digital reconstructions of patient anatomy.
In the mobile app space, AR/VR technology has helped companies develop wheelchair navigation systems to allow for better maneuverability. Two apps that are already on the market today using this technology are Wheelmap and Wheelguide, which scan locations to help people find more accessible parking and pathways.
If your medical-based company is looking to design and implement an app in healthcare, consider a mobile app developer that understands the ins and outs of this burgeoning tech space — one with an impressive portfolio that demonstrates their experience. Guarana Technologies develops Android apps as well as apps for iOS that will reach users and keep them.
In healthcare, there’s no room for error. The same goes for quality app development.
Artistic Service Providers
In the artistic service industry, choice matters. Strides in AR and VR are enabling artistic service providers such as tattoo artists and makeup artists to give their customers the chance to try out new styles before committing — offering the ultimate in customer choice.
Users can even use mobile apps to apply their own AR makeovers. One such app, ModiFace, allows a user to upload a picture, and then move targeted points around to frame their eyes, lips, and hair. The app then generates shades and colors to match your style allowing you to see the effects of certain products before you purchase them.
Then there’s InkHunter, an app that lets you preview tattoo designs by a selection of tattoo artists, allowing you to sample what their designs will look like on any part of your body. This smartphone-powered augmented reality app places pixels on your skin to see designs before you commit and the app lets you upload your own designs to attract customers for your own ink business.
Whether you’re looking to change lives in the healthcare space, or raise eyebrows in the service niche, AR- and VR-enabled apps are changing the way people do business. It’s a brave new world, and there’s still time to get your dream app designed and launched.
