No matter what type of law firm you may own, you must be willing to invest in your business. Therefore, you should always be seeking out new and exciting ways to do so.
For instance, Avvo is one commonly used marketing tools for law firms of all kinds. Although it is obviously not mandatory for success, investing in Avvo can be a very wise decision for certain law firms. With that in mind, the following is an overview of the value (or lack thereof) of investing in Avvo.
About the Avvo
For those who are yet unfamiliar, the Avvo is an online directory that includes 97% of the attorneys in this country. Attorneys are rated from 1 (meaning extreme caution) to 10 (meaning superb). It rates attorneys based on things such as their profiles on the site, which are then published on rating sites such as Yahoo, Google, Bling, etc. Therefore, it makes it possible for people to find out about these firms based on firsthand accounts from the clients themselves.
Therefore, rather than simply relying on your website, people will be able to search and find out about your firm and its ratings all over the web. Nevertheless, some still question whether it is worth it to invest to be included in Avvo. Here is some more information to help you make that decision.
Benefits of Investing in the Avvo
Now that we know more about what the Avvo entails, let’s take a look at the benefits of investing to be included in it:
Boosting Brand Awareness
One of the top benefits of investing in an Avvo profile is that it helps firms boost brand awareness. In fact, this is the primary goal of Avvo. If you are a firm that needs more exposure or that simply wants to make more connections, investing in Avvo is certainly worthwhile. This will allow your firm to get a much larger following and more engagement for simply setting up one profile. Therefore, investing in Avvo is worth it for anyone looking to raise brand awareness.
Award-Winning
If you have won rewards for your firm, it is an excellent idea to invest to be included in Avvo. This is because those who have won awards are capable of getting a perfect score. If you are going to invest in an Avvo profile, you should want to get the best score possible. If your firm fulfills certain requirements and has won awards, investing in Avvo will certainly give your brand a major boost.
Multi-State Firms
For those who have firms in more than one state, this can also boost the awareness of their brand. If your firm is in multiple states, this can raise your profile score by a full point. Therefore, you already have an advantage simply for signing up. Rather than leaving your success up to chance, investing in Avvo can help you increase the awareness of your brand and your client base.
Boost Credibility
Additionally, investing in an Avvo profile can boost your credibility. As mentioned, the vast majority of attorneys are included in Avvo. Therefore, it makes sense to invest in it. If you choose not to, not only will this mean less traffic and attention for your law firm, but this will also mean that you will be viewed as less credible by the masses. However, by investing in a profile, you can boost your credibility with ease.
Dispute Resolution
Lastly, one major benefit of investing in an Avvo profile is that it will help with dispute resolution. In particular, you will be able to participate in the dispute resolution program with the Better Business Bureau. No matter how great of an attorney you may be, there will most likely be at least one customer that wants to give you a bad rating.
No matter what the reason is, you will be able to resolve the issue with the client before it gets escalated and turns into something major, such as a bar complaint. This is an invaluable feature in that negative reviews can adversely affect your business. Therefore, many choose to get a profile with Avvo for this reason alone.
Thinking about Investing in Avvo?
For those who are interested in utilizing Avvo’s large audience, joining Avvo is an excellent decision. While it may not be necessary for every firm, investing in an Avvo profile can help you boost credibility, gain more followers and clients, easily resolve BBB complaints, and much more.
While it is not mandatory, investing in a profile can provide to be one of the best moves you’ve ever made for your career. As long as you can afford it, this one move can drastically improve your career indefinitely. Be sure to strongly consider this if you are an attorney that is looking to build their career.
