Do you ever wonder what it takes to create a viral video? Are you of the opinion that luck plays a massive role in taking a simple dance craze and making it go truly global? Are you jealous of watching the efforts of others pay off while your videos get a paltry number of views?
When it comes to making a success of your social media channel, on whatever platform you are attempting to break, you need to be patient and always be looking to produce content that will engage and entertain. However, you shouldn’t look to force the issue or resort to clickbait-esque efforts and today’s audience is far more clued up than it used to be.
Perhaps you have shot a number of great videos; maybe for TikTok (where the video is little more than a short soundbite), on Instagram (where you have a bit more time to play with in order to entice viewer’s attention, or on YouTube (where the aim is to be far lengthier and broad with your brush strokes), and now you are looking to add some great music to compliment what you’ve shot.
Getting the right music can prove very taxing indeed, and it isn’t something you should treat as an afterthought. A great video can be ruined by wrong music, so be active in your attempts to find the perfect soundtrack to your post.
Thinking of Using Existing Mainstream Music for Your Viral Hit?
Maybe you are considering using a big hit to act as the YouTube background music for your video; if that’s the case, then there are a few things you need to be aware of. Firstly be ready to spend large sums of money to get the relevant clearance. Secondly, also set aside a decent amount of time to ascertain who the rights holders are in the first instance.
Finally, if you’ve located the relevant publisher and are ready to pay for the license, you should know that there is every chance that your request for permission might be turned down anyway. Unless you are a well-known celebrity with millions of followers, it’s likely the owner of the track you want to use will see little worth in giving you the right to do so; you are then back to square one.
Copyright-Free Music
You may have heard some speak of copyright-free music as an option for supporting your video content, but the term itself is a little misleading. Hardly any content is ‘copyright-free,’ but in some cases, the copyright may have expired, which would afford you the chance to use it without paying for the license.
However, this tranche of music is very narrow and usually only applies to at least 75 years old music, and therefore is unlikely to sit well with your great new dance video.
So where do you go now?
Where to Get the Right Music for Your Social Media Video
Social media users have long struggled to find a suitable outlet for quality inexpensive music to accompany their work, but in recent years the use of royalty-free music resources has proven both invaluable and highly effective.
So what is royalty-free music? Basically, royalty-free music is musical output that is hosted by a relevant provider and offered to a subscriber without the need for any additional licensing and is usually free for use in any circumstances (including commercial endeavors).
What’s so Good About Royalty-Free Music
The best royalty-free music operators give a user a nearly unlimited amount of music and SFX (sound effects) for a relatively low monthly or annual fee, and it’s therefore much easier for a social media influencer to find something ideal for their videos.
This makes it much easier to create a social media masterpiece as you’ll be able to root through tons of options before finding the one that really is ideal for your purposes. Also, as a subscriber, you have access to use all the relevant assets whenever you need them, and the best options offer rates that allow you free use of all their material.
Where Does Royalty-Free Music Come From?
Each royalty-free site uses the work of singers, musicians, DJs, and bands and pays them according to the downloads they sell. The work is always updating and is of the highest quality both in creative terms and when it comes to the quality of the sound file recordings, which makes it even easier to use on your projects.
The Route to Finding Great Music for Your Videos Has Never Been Simpler
Your video needs great music in order to really make an impact. Using the right music is likely to help engagement on your posts as well as increase the length of time they spend on your channel. It’s not something you can ignore or pay little attention to.
Failing to make proper use of music to accentuate your video can lead to a lessened impact, and that means the video and idea you had in the first place are being undervalued.
Don’t underestimate the importance of music to your social media channel’s chances of proving successful; it’s an integral part of the process and one you must dedicate time and energy to properly succeed.
