Building a customer retention strategy is no easy task in today’s digital age. Consumers are constantly bombarded with clever ads trying to convince them to switch services, and without the proper customer retention strategy, it just might work. The good news is if you’ve already convinced someone to buy once they’re most likely game for another purchase – all you have left to do next is give them incentives so their return will be worthwhile.
Here are eight strategies your organisation can use when retaining customers:
Give customers discounts
Provide customers with discounts regularly so they know what they’re getting into. Make sure the customer knows they’re not losing something by taking advantage of the discount, and that it’s a one-time offer. If you’re already giving away discounts, there’s no need to give them again – just make sure you’re giving them to people who have been loyal customers and haven’t yet switched over to another service provider.
Offer customer loyalty rewards
Since customer retention is all about keeping loyal customers, reward your best customers with special perks such as free products or services, early access to special offers, and more. These can be as simple as a thank you note or a gift card.
Give customers something extra
Making your customers feel like they’re getting something extra is an effective way to build customer loyalty, and it’s especially good for building brand awareness in the long run. It’s also an easy way to reward your customers without them feeling the need to spend more money on you – they just need to tell their friends about what they got from you!
Don’t ever stop giving discounts or loyalty rewards
By offering discounts, rewards, and other perks regularly, you’ll see loyal customers stick around for longer – even if that means taking advantage of the discounts and rewards you offer.
Don’t just give discounts to loyal customers
Offering loyalty discounts to loyal customers can work, but it’s best to use this strategy sparingly – especially if you’re a small business or have a limited budget. There are many other ways to build customer loyalty that don’t involve discounts or freebies, so don’t be afraid to experiment!
Don’t discount your products just because you’re having a bad month
Different businesses have different customer bases, so it’s important to tailor your discounts and promotions to the needs of your customers. If you’re having a really bad month, you’ll want to make sure that all of your customers are still getting value from the products and services that you sell – even if that means giving them a little extra for their loyalty!
Don’t discount your products just because you’re having a good month
It’s tempting to give your loyal customers a little extra in return for their loyalty, and you’ll often see this with loyalty rewards programs. If you’re having a great month, it can be tempting to give all of your loyal customers a little extra too – but this can do more harm than good if you’re already struggling with poor sales. Instead, use loyalty discounts sparingly – only when they’ll truly benefit the company as a whole!
Don’t discount your products just because of bad press or bad reviews
You might think that offering discounts to customers who have given you negative reviews or bad press will encourage them to come back and buy – but this isn’t the case. If your customers are unhappy, they’ll just go elsewhere and you’ll lose more sales than you gain. Instead, focus on improving your products and services so that your customers are happy with what you’re offering!
