Do you want to plan a billboard ad campaign for your company but aren’t sure what cities to put it in?
Read on to discover the top cities for billboard advertising in 2022.
Billboard Advertising Defined
Billboard advertising is a form of out-of-home (OOH) marketing that has been around for quite some time. When you hear the term billboard, you probably picture a large sign on the side of the highway with a local ad on it. While this is a common use of billboards, there are plenty of different types of ads and locations that can be very beneficial for your company.
Best Locations for Billboard Advertising
One of the main components that determine if a billboard ad campaign will be successful is location. You want your ad to be in a high-traffic location where it will make several impressions. Here are a few examples of this.
Tourist Attractions
Tourist attractions are a great place to advertise in and around. Bigger cities with plenty of tourist attractions draw people from far and wide. Meaning you will have a chance to market to a vast demographic every day.
Highways and Interstates
As mentioned above, interstates and highways are often home to plenty of billboards. This is because they are a great place for them. Advertising to thousands of people as they commute to work or travel is not a bad way to go.
College Campuses
If your products or services appeal to the younger generations, college campuses should be the location for your billboard ad. There is no better place to target thousands of 18 to 30-year-olds than here.
Airports
If you want to advertise to a wide range of people while they travel, an airport is the way to do it. Billboards outside airports are seen by travelers, people dropping off and picking up friends, and plenty of taxi/uber drivers every day.
Sports Stadiums and Arenas
Last but not least, sports stadiums and arenas attract thousands of people from the surrounding area every weekend. Whether it is a sporting event, concert, or something else, your ad will receive attention here.
The Best Cities for Billboard Advertising in 2022
So, now that you know what a good location looks like for a billboard ad campaign, it’s time to talk about the best cities. The best cities will contain most, or all, of the above locations and often have a large population that is not afraid to spend money. Here are a few that fit these criteria.
Nashville
Nashville is home to many concert venues, tourist attractions, colleges, and other locations, making it a prime spot for advertising. You will not regret having Nashville billboards in your next marketing campaign.
New York
New York is home to probably the largest collection of billboards imaginable. Everywhere you turn, there is some form of advertisement. And let’s not even get started with the number of ads in Time Square. NYC is this way for a reason. There is a dense population, and it sees tens of thousands of visitors every single day. A billboard ad here is sure to make a splash for your business.
Chicago
Chicago is similar to New York. Being one of the largest cities in the United States, it has plenty of sports arenas, airports, tourist attractions, and colleges for the choosing. A good ad here will always go a long way.
Boston
Boston is home to some of the biggest sports fans in the entire country. With Fenway Park and a bustling downtown district, a billboard ad in these areas will receive the impressions you are hoping for.
Los Angeles
If you are looking for tourist attractions and sports arenas, you may need to look no further than the city of angels. Los Angeles is home to a dense population of locals and several reasons for tourists to visit. While ads may be expensive here, they are worth it.
Atlanta
Atlanta is home to the Georgia Aquarium, the World of Coca-Cola, the High Museum of Art, and plenty of major sports arenas and airports. With a large population and plenty of reasons to visit, your ad will have no shortage of impressions here. And you might find inspiration for a fish tank of your own!
Seattle
Seattle is the hub for tourism in the Pacific Northwest. With all the major sports teams, including soccer, and busy downtown nightlife, you will find well-executed ad campaigns very beneficial here.
Denver
Denver is the skiing hub of the country. And if the mountain lovers don’t come in the winter, they certainly will be there in the summer for a good hike, not to mention the Mile High stadium and gorgeous cityscape. You will find that it is a contender for one of the best billboard advertising cities.
The Takeaway
A successful billboard advertising campaign takes time and effort to accomplish. You must first know what kind of location it should be placed in, then what cities it will do well in. After that, it’s all about the design and execution. So, create a billboard ad campaign for these cities, and sit back while your company gets the attention it deserves.
