There are currently over 4.26 billion social media accounts, which are bound to increase in 2027. These accounts are a great way to have fun, network, and expand your reach. They’re easy to set up and can help you get the word out about your brand. Equally important, buying them for promotional purposes has been made easy lately.
However, before you dive in, there are a few things you need to know about buying social media accounts. You don’t want to buy social media accounts that no one will follow or trust, which isn’t ideal for you or your business. So, the best thing to do is to understand how it works before buying.
Why Should You Buy Social Media Accounts?
There are a couple of reasons you should buy social media accounts. Fundamentally, they could either be for personal popularity or commercial promotion. Breaking it down, you could use them for communication and collaboration purposes. Some users open social media accounts for media sharing, brand monitoring, and leaving opinions and reviews.
However, most people who buy social media accounts use them for brand and media promotion. This is because these accounts come with exposure and engagement. For example, if you have an account with thousands of followers and post content on it regularly, people will be more likely to engage with the content because they see that many other people already have. That way, you can get your brand in front of your followers.
Equally important, buying social media accounts can improve the quality of your marketing strategy. You can use these accounts to post content related to your industry or company that will help inform prospective customers about your offer. This is especially important if you’re trying to reach out to a specific target audience or demographic (for example, millennials).
Ultimately, social media accounts come with a built-in audience, and they’re an easy way to start building your following. You can also use them to help you find opportunities or get better campaign results. More so, you can use them to reach your business goals as soon as possible.
Things To Know When Buying Social Media Accounts
The necessity of purchasing social media accounts has been covered in earlier sections. In light of this, you’ll discover what to know when purchasing social media accounts in this portion of the article. These five are provided.
1. Seller’s Credibility
When buying social media accounts, it’s essential to know the seller’s credibility. You want to feel confident that what you’re getting is accurate and not just a bunch of bots or fake followers. You could ask yourself these questions: is the seller reputable? Are they willing to provide references, or are there testimonials on their website?
Indeed, when you answer these questions and arrive at satisfactory answers, you should proceed with buying your accounts. Notably, social media accounts are like any other product type—they have a life cycle. This means that some accounts have been around for a long time and have a lot of followers, while others are new and have fewer followers.
2. Engagement Rate
Engagement rate is a metric that measures the number of users who ‘engage’ with your account. If a user likes, comments, or shares one of your posts, they are considered engaging with it. The engagement rate is calculated by dividing the number of engagements (likes, comments, shares) by the total number of followers in a given time.
When you’re buying social media accounts, it’s essential to check the engagement rate. In fact, when buying Twitter or Instagram accounts, for example, this engagement rate will tell you how well those accounts interact with their audience and what kind of experience they can provide. Notably, a low engagement rate means that many of your new followers won’t be interested in what you have to say. Nonetheless, you can learn how to increase engagement.
3. Demography
Demography is the study of human populations, and it’s essential to know the demographic makeup of your target audience when buying social media accounts. Without a doubt, for whatever content marketing you engage in, you need a target audience. They could be within a particular age range or region.
In fact, demographic data is one of the most critical aspects of buying social media accounts. It’s imperative because it can tell you a lot about the quality of the account. For instance, according to data collected by HubSpot, the most popular demographics social media marketers target are Millennials (25-40) and the last on the list are Baby Boomers (57-75).
When choosing a social media account, you can ask yourself questions about the followers: Are they primarily young or older people? Are they more likely to be men or women? Do they have a higher income than average? These questions can help you decide which platform is right for your business.
4. Spam or Abuse
If you’re buying social media accounts, be aware that they could have been used to spam or abuse other users. In some cases, the previous account owner might have used it to post offensive material or spam messages. Consequently, if you buy a spammy account, you might violate the platform’s terms of service and face consequences.
Hence, it’s advisable to check if the account you’re choosing has not been used for spam or abuse before. Spam accounts have been created solely for spamming other users with advertisements, links, or other content. Abuse accounts have been created with the sole purpose of harassing other users. Ensure you don’t buy accounts that have been caught spamming or abusing their followers. You’ll end up getting banned, and you’ll lose money because your account will be deactivated.
5. Legality
It’s important to know that buying social media accounts is entirely legal. The only thing you have to think about is the history of the account and whether or not the account you’re buying is for sale. For example, if the account has been used in the past for identity theft, impersonation or any related crimes, buying such an account could be illegal. This is why choosing a reputable seller is essential for social media marketing.
Conclusion
In essence, you’ve got to be careful when buying social media accounts. Make sure you don’t get scammed by someone who’s selling you fake followers and likes, and make sure that you know exactly what kind of content the account has posted in the past. It’s also essential to ensure that the account has been active recently, or it could be a waste of money.
