Marketers who want to reach specific people online must constantly monitor user activity. The increased adaptability of modern digital programming has led to a shift away from traditional media such as radio and television, allowing for greater personalization in terms of the content that can be viewed and heard.
Streaming also benefits advertisers by giving them more exposure to viewers. In comparison to weekly television broadcasts, advertisers have more flexibility with shows that can be streamed on demand. It is pertinent to mention, these services vary regionally, like streaming services in New Zealand are different than those are available in the US.
Brand awareness is increased for advertisers when users are able to rewatch content at their convenience. These streaming services typically provide advertisers with a variety of creative ad options. Advertisements and compelling calls to action (CTAs) are offered within the best streaming services.
Today, let’s take a look at how you can reach your audience through a streaming platform.
What is Advertising Video On Demand?
When compared to traditional and subscription video on demand, ad-supported VOD is a form of monetization that allows companies to insert video advertisements into preexisting or up-coming Video-On-Demand content. Learn more about Advertising Video On Demand.
Brand awareness and audience size can both expand thanks to a well-executed AVOD strategy, which also brings in additional revenue for the business. YouTube advertisements are a prominent case in point. Since they target the massive audiences that are already engaging with online video content on a daily basis, this video advertising strategy should be of particular interest to marketers.
It is just as crucial to select the appropriate AVOD platform as it is to produce high-quality content to share with others. Like any other medium, AVOD platforms have their own unique demographics that may make some more suitable than others for your business’s advertising needs. This is a two-way street.
Take your Advertising VOD initiative to the next level by learning about the techniques that the following cutting-edge VOD platforms employ below:
YouTube TV
Over 2 billion unique users visit YouTube every month, making it the second most popular website overall. It’s high time that you incorporated this VOD platform into your marketing mix. YouTube has a variety of tools for the video marketer:
Video Duration: The duration of your videos should be somewhere between 15 and 60 seconds. While the effectiveness of any given ad is always the determining factor in its ultimate outcome, studies show that YouTube ads are most effective when they are 30 seconds or less.
Mobile-optimization: The vast majority of YouTube viewers are also accessing the service via mobile devices, just like Facebook Watch users. Make sure your ads are optimized for mobile viewing to give them the best experience.
CTA: Clearly stating what you want the user to do after interacting with your ad is a crucial component of any YouTube ad.
Facebook Watch
Facebook claims that any company can benefit from advertising on its site, regardless of size. Therefore, Facebook Watch is ideal for companies that want to offer AVOD to their customers.
Any computer, smartphone, or other video-capable device can access Facebook’s free video-on-demand service, which offers a wide range of shows and movies.
Facebook’s audience loves videos. Indeed, Facebook video has the highest average engagement rate of 6.09 percent. Photos and static content receive five times fewer views and comments than videos.
You can choose between two formats:
Video-ads in stream: Commercials for other videos will play for 60 seconds while these ads play in-stream. Your ad will play for 15 seconds before the user is given the option to either continue watching it or go back to the video they were watching.
Ads in the Facebook Video Feed: These scrollable ads are those that appear between videos. Also, check out how to improve business’s Facebook traffic.
Keeping these factors in mind, the ideal video content should be optimized for mobiles, emotion driven and on average without sound since 80% of users reported that they switch off the auto-play feature.
Roku
Many popular shows, movies, and even round-the-clock news coverage are available to stream for free on the Roku Channel. If 17 billion hours of content are watched each year by their active users, then the advertisements must be effective, right?
The Roku Channel VOD platform is similar to Facebook Watch in that your ads will be interspersed with the free content on the channel if you choose to advertise there. Advertisers using Roku can buy full-screen videos and interlays, in addition to the standard 15 and 30-second spots, to provide a more engaging and memorable experience for their target audience.
While the specifics of your Roku ad strategy will be determined by the nature of the content you’re promoting, here are three best practices to keep in mind as you develop your next Roku ad campaign:
Create engaging content:
The amount of content that viewers can choose from is almost limitless. If your ad comes on during a show they’re only half interested in, what will stop them from going to another page? When you make ads that are interesting, people are more likely to watch them all the way through instead of moving on to something else.
Create a connection:
Your ad will definitely get in the way of the viewing experience, but it doesn’t have to feel like that. When you make ads that fit in with the content, people are more likely to pay attention.
Embed a CTA:
CTAs are needed in all marketing materials, and videos on VOD platforms are no exception. Regardless of what you want them to do, make sure you give them a clear command.
Spotify
Spotify is a leading music streaming service. Since the service is free with advertising, there are over 157 million active users. Other advertising options on the platform include podcast partnerships, sponsored playlists, and targeted audio-only ads.
Conclusion
These streaming services reach massive audiences and present a fantastic opportunity to spread the word about your business. In addition, they provide a wide range of advertising formats to meet the unique requirements of your company’s brand. Let us know in the comments below if you found this article useful!
