5 Smart Ways to Drive Newsletter subscribers with Social Media
Are you looking to grow your email list?
Do you want to use social media as a tool to do achieve just that?
Social media is a great tool for gaining subscribers and reaching a bigger audience so it would be foolish not to use it.
In this article, I’ll therefore give you 5 Smart Ways to Drive Newsletter subscribers with Social Media.
1. Make it easy to sign up
Your main goal should be to make it as easy as possible to sign up to your newsletter. No matter if it is through social media or Google ads.
If the signup process is too lengthy and complicated, people will get bored and skip signing up. Meaning you lose a potential customer.
Make your signup for very responsive and don’t ask for too much info. Usually, a name and email is good.
2. Share discount codes to those signing up
A lot of ecommerce stores are offering their customers discounts when signing up to their newsletter. 10-20% is a common discount for those types of deals.
These types of deals are excellent to spread on social media to encourage people to sign up to your newsletter.
3. Hold webinars
Holding webinars is a very effective way to get engaged and interested newsletter subscribers.
Let your social media followers know about your webinar and ask them to sign up with their newsletter before the webinar starts. You could even make the webinar “signup locked” meaning that they have to sign up before they can watch the webinar.
Webinars also help create a better connection with your audience as you share a human side of the company that often is hard to display.
4. Arrange a giveaway
This is an all time favorite for marketers all around the world. Giveaways.
The reason why this tactic of getting newsletter subscribers is so easy and effective. Just make a post on social media letting everyone know about the contest and the rules of entry.
The rules of entry should of course be to join your newsletter because that is what we are working towards today.
Giveaways can be made on any social media platform and that’s what’s so good about it. Just make sure that the rules of entry are clear and when the giveaway/contest is ending.
You should also know that the better prizes you are offering, the more people will join your contest, meaning you’ll get more newsletter subscribers & better overall results.
5. Give away free stuff as a thanks for joining
Quite similar to #2 but still different. Instead of giving away discount codes to the ones signing up, you can let your followers on social media know that you are giving away gifts to those who are signing up to your newsletter.
As you can imagine, having physical products that you give away for every single person signing up can be a time-consuming task and also quite expensive.
Therefore, giving away things such as online courses and ebooks can be gifts that are attractive enough to make people sign up to your newsletter while they are cost-effective and easy to give away.
Bonus tip:
It’s important that you don’t forget to include a link in your social media bios to your newsletter subscription page to make it as easy as possible for people to find it.
Conclusion
Social media is a great tool if you’re looking to get more newsletter subscribers and the tactic is used by marketers from all around the world. Don’t miss out on a golden opportunity and use these 5 tricks today!
Don’t forget to sign up to our newsletter for the latest info and possibly some giveaways in the future!
