Can Video Marketing Gain you More Customers?
Video marketing is a subject that is becoming increasingly popular in the marketing world, but can you actually gain more customers with the help of it?
In this article, I’ll be breaking down the truth for you.
Can Video Marketing Gain you More Customers?
The quick answer which is one we don’t satisfy is “That really depends”.
Here’s an overlook on how the ROI of video marketing is changing, from MarketingLand.
According to a study made by VidYard, 82% of B2B marketers reported success with video marketing initiatives, 63% of B2B marketers are saying video spending is on the rise & a video on a landing page can increase conversion by 80%!
So by the stats of it, video marketing can most definitely gain you more customers and increase sales.
As you could see in the statistics above, video helps you get better conversion rate. Do however have in mind that it will only get you more customers when there’s enough people who see the video. Getting getting views should therefore be your main objective after creating high-quality content.
Video is just content, how you get people to see the video is marketing.
Good marketing + good content = great results (more customers, more sales, brand building etc.).
Like any marketing, if the content (in this case video) you produce speaks to your audience in:
- A way that connects to their experience
- A way that is beneficial to them
- A way that is valuable
then video marketing can be a fantastic way to engage with your existing customers and potential new ones.
But first & foremost, you have to craft a memorable story that people want to watch.
Video can be a very strong marketing tool that can complement your other marketing tools and generate good and strong leads, which hopefully turns into paying customers.
Measure results
Back to the question if video marketing can gain you more customers: Without in-depth analytics and performance measuring of your video, it is really hard to predict the ROI and the lead generation effect of your video. If you haven’t begun doing video marketing, you have nothing to measure but overall, video marketing is able to generate tremendous results.
Of course you have to create a compelling and inspiring video, that takes your viewer on a journey and delivers them to a point, where they stand before a decision. Clicking/buying/signing up etc.
The success of your video marketing campaign is decided on how well you succeed with story telling and creating high-quality content that interests a lot of people while at the same time providing value to the viewer.
If all of those things are done correctly, video marketing can drive more traffic to your website (thus resulting in more potential customers).
Telling your company’s story through video gives customers a chance to see your business in a whole new light as it brings tons of opportunities of showing the true you of your company. You can share insights of your company and completely change the perception people have of your company.
It’s also a unique way to engage viewers, increase brand awareness and outperform your competition.
Video marketing is an excellent tool for engaging and interacting with your customers. This is especially helpful if you’re a business without a single physical location.
Creating video
When it comes to video marketing, the best method of beginning is simply diving in and creating videos.
If you have the budget for it, you can hire content creators that creates some impressive pieces of content but it’ll cost you.
Be creative and figure out what engages and interests your audience. Soon, you will learn what your audience want to see and if you need any help with learning how to edit and film, Google and YouTube is always your friend!
Answer comments
Those who do well with video marketing will always answer any comments left on the videos. Often, there are questions about your products or about your business that require a timely response.
Answering comments helps you connect with them on a more personal level which helps create a connection between you and the customer.
Make sure you are always responding to comments left by the viewer. No matter if it is a complaint or a question. The comments are exposed for the world to see and how you respond to them can have a huge effect on how people see you as a brand.
