4 Characteristics of Rapidly Growing SaaS Companies
The SaaS market has expanded at a fast pace in the past decade, with providers expected to generate $157 billion in sales over the course of 2020. With more and more high-quality operators emerging to offer a variety of services to businesses and consumers alike, there is a whole heap of competition in this segment. So what are the elements that separate the best performing SaaS companies from the pack?
Compelling websites
Not all SaaS websites are created equal and this is an especially important aspect because a site will not only be a storefront for the service but will also often double up as the point of access for users once they have signed up. Well designed SaaS websites are able to grab the attention of first-time visitors with effective use of content, CTAs and servic...