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Knowledge can be gained from various places such as experience by trying out different things and seeing what will actually work and what wouldn’t, constantly following what renowned experts have to say about the subject you’re interested in and of course, reading books and articles. It’s no different when it comes to marketing knowledge. It’s very important that you go through the most recommended marketing books to read if you want to expand your knowledge in the field and improve your chances of success especially if you’re a marketing student. There are a lot of marketing books that are available to us online as well as a lot of free essays and articles that offer a lot of great information and various examples that can be applied in real-life marketing but going through a...

A sales funnel is an essential part of your marketing plan to achieve the desired results. It is a map of a customer’s journey that starts from the first interaction with your brand all the way to the final sale. You can call it a chain reaction, which makes it important that every domino is placed right, so everything goes just as you expected. In simple words, your sales funnel the core of your marketing strategy that decides your online success. However, many businesses screw their sales funnel, failing and eventually vanishing from the market. We’ve conducted research on the different kinds of mistakes that most businesses make. To help make things going better, we bring to you the top 5 sales funnel mistakes to avoid. Not Tracking the Data As a business owner, it is essent...

Developing a business plan is an essential part of starting a business at any time, historically and at present. Many business owners perceive business plans as an unnecessary annoyance and are content to leave their business plans as ambiguous and meaningless documents. However, as a tool for investors to gauge your value and as a useful means of distilling the mission of your business onto a few pieces of paper, it is important that you take this task seriously. Nothing sets your business off on the right track and with a clear agenda than a well-constructive and thoughtful business plan. By allowing you to consider the core values and goals of your business, and by providing you with a valuable opportunity to conduct some effective market research, you will be glad that you took ...

Modern businesses these days do understand how important social media is. Due to this, they spend a lot of money on social media marketing campaigns that could potentially deliver results when thinking about customer service improvements, sales, and leads. Unfortunately, simply launching a social media campaign is never enough. Just as with link building, most businesses make mistakes. Below you can find the most common ones that you do need to avoid at all costs.  Not Listening To The Audience No matter what your audience is, it has a voice on social media. There is also a huge chance that it offers feedback that you are dismissing. The notifications that you see in the admin section of your Facebook page are just a small fraction of the dialogue that happens on social media on your...

For a very long time, growth has been the emphasis of most businesses, with strategies constantly being put into force with the sole purpose of adding more new customers and widening the range of appeal. However, businesses are now coming around to the fact that retaining customers is just as important as finding new ones, if not more so. There will come a time in a business’s lifespan when seeking new customers and growth becomes very important, but retention is what drives revenue. It was found that money pumped into marketing excursions to gain a new customer can cost five times more than it does to retain a customer. Further, a five percent increase in customer retention can then increase profits by 25 percent and up. To get ahead of the competition, especially in such an open ma...

Social media has taken the world by storm and is growing each day. Before, it was only adults who used it, but now kids and teens also know the ins and outs. If you think it seems harmless, think again. There are many hidden dangers that as parents that we may not have thought about or try to ignore. We need to take a more in-depth look at the dark side of the net and what we can do to protect our loved ones. Sharing Everything You might have noticed, or not, that your teen is probably sharing numerous photos every day, and perhaps even their location. It probably seems cool to them to check in to the latest movie or the biggest football game of the year, but it’s a bad idea. It’s not nice to think about, but there are a lot of strange people lurking on the world wide web. They...

How to get a Head Start on Tax Season Tax season is a challenging time of year for all Americans as well as people all around the globe. You have to gather mounds of paperwork, do more math than you've done over the course of an entire year, and try and make sense of both state and federal tax laws. To say it's stressful is an understatement. But if you're well prepared in the months before that April deadline, you'll be ready to take on tax season with more confidence than ever before! You can now also use TurboTax Live to get personal tax help from an online tax expert whether you live in Los Angeles, New York City, or any other place in the US. Here are a few tips to help get you there. Stay organized all year The key to preparing for a smooth tax season is staying organized and on...

Recently online businesses are getting more and more popular and successful. This is because everything actually happens online, in the virtual world. We live in an electronic era and people prefer to use the benefits that the online stores provide more than what the traditional ones offer. However, running an online store can be a challenge that requires making decisions, getting profit and making your customers satisfied with their purchase. In order for your store to be prosperous, you need strategies that will guide you through your work, experience and business knowledge. Additionally, you need to be ready to face the difficulties that will come in the way of making your business bloom. Here are some of the most effective strategies that will guide you to optimize your eComm...

Starting a business is no laughing matter. You’ll need a substantial amount of capital, not to mention the space you’ll need for your business, human resources, tools, etc. You’ll also need to come up with an idea of whether you’re going to sell products or offer services. When you meet all the requirements for a business, you have the chance to profit in the long run. As you can see, starting a business is undoubtedly a challenging yet worthy investment. Just reading about capital, workforce, business permits, and everything to do with starting a business can unnerve a person. However, don’t be afraid if you want to start small. A lot of established companies today started in a garage, or out of the owner’s basement. The capital they used were either from their parents or from l...

Omega may be one of the most identifiable luxury watch brands worldwide. With its long heritage of watchmaking, to changing the way luxury watches work, and being the only watch brand that’s NASA-certified, Omega is as cushy as one can be in its place in the industry. For more than 170 years, and counting, the brand shows no sign of stopping. From the Speedmaster down to the Constellation, Omega has a wide array of watch collection to cater to various discerning tastes. One can argue that the company is as prominent as Rolex, which is easily the brand synonymous with luxury watches. For a company this big to still be alive and kicking, strongly we might add, good income management is paramount. So if you’re wondering - how did Omega last this long? Well, the answer to that is a m...

Did you realize there are nearly 60 million freelance workers in the United States? While being a freelancer provides you with a lot of freedom, it can also make getting an affordable health insurance policy difficult. However, there are things you can do to both land a health insurance policy and lower the amount of money you pay out of pocket for care. Without a bit of hard work and research, accomplishing your goal of making healthcare more affordable will be nearly impossible. Consulting with a knowledgeable health insurance agent should be your first step in educating yourself about your policy options. The following are some of the things freelancers can do to reduce the amount of money they spend on healthcare costs. 1. Take Advantage of Open Enrollment If you are withou...

Despite all criticism, Instagram has managed to open up many doors in the world, creating a sense of closeness and connection between people from all across the planet, all taking joy in sharing moments, art, and inspiration. In this article, you will learn why this social media platform is not just an entertaining app, but also a valuable tool that can help students widen their horizon and learn more about the world. For students, Instagram life has affected their perspectives, values, and ideas about many things. If you want to understand students today or if you’re a student who wants to understand his generation, learning more about the influence of Instagram can be useful. For example, many essay samples on EduZaurus.com treat this topic. These free essay samples are a good int...

Have you ever thought about becoming a freelance web developer? Do you have the required qualifications, knowledge, and a university degree? Or maybe you are a beginner with a great passion for designing innovative websites? It doesn’t matter! What really counts in each and every field is an experience! And the only way to gain this experience is through practice. Don’t be afraid, especially at the beginning of your career. Many people wonder what’s better for them, whether to work for someone else or start running their own business. There are, of course, many pros and cons of both of these solutions. However, now we’ll look at the positive sides of being a freelance web developer, which is becoming more and more popular these days but still isn’t such a common phenomenon. That usu...

When was the last time you made a meaningful connection with a potential customer on Facebook? Business owners and marketing leads who’ve laid the groundwork for a robust Facebook marketing apparatus should have no trouble remembering the precise date and time. They make meaningful connections with current and future customers on an hourly basis, in many cases. If your Facebook presence isn’t where it needs to be, or if you just aren’t that big of a fan of “reading the comments,” your last meaningful interaction might not spring to mind right away. That’s okay. It’s nothing you can’t fix by following a few well-worn strategies for engaging with consideration- and decision-stage prospects through your Facebook business page. These six could pay off big time, if you let them. ...

You can always trust your internal users with business-critical data, right?  As much as you would like to answer yes to that question, insider threats to data account for many of the disaster recovery scenarios experienced by your business.   This can lead to business continuity being affected.  Whether accidental or intentional, the deletion of data by your internal employees is one of the many risks that comprise what is known as insider threats that come from otherwise authorized personnel.   While many of the top security headlines focus on the threats that come from the outside, the insider threats to data that exist among your own legitimate, authorized employees can arguably equal or surpass the threats that come from the outside.  In this post, we will take a look at how...

Hair is a crucial component of our fashion statement. It reflects a fantabulous portrait of your appearance to the outer world. So fashion in the hair is very much trending nowadays, mostly in between young aged individuals. Following the swing, a lot of people used to visit the barbershop frequently.  For that reason, a lot of salons are being introduced in the market, so a good marketing strategy is required to survive in this crowd, and there is no better medium than the social channel to reach a lot of persons altogether. Being a photography-based media, Instagram is the best option to introduce your business in the online domain. But one should follow some strategies to do stunning marketing on Instagram. The fantastic strategies for barbershop Instagram marketing are: ...

Pay-per-click Ads boost brand awareness to 80%. And for every $1.6 invested in Google Ads, a business makes a $3 in revenue, according to SEO Tribunal. As much as brand visibility is vital for creating awareness, landing on the first page for keyword can be challenging. Many businesses choose paid advertising. Paid advertisements, like Google ads, are critical for improving visibility faster. However, as the digital marketing industry continues to boom, identifying the right strategies can be challenging. For brands to know which works best for their campaigns, they must stay up to date with emerging trends. PPC Automation and Human Input AI is already changing search paid advertising in a multitude of ways. For example, automated paid search accounts help address issues like data sc...

A lot of people don’t have trust in free VPNs, especially for their Android devices. However, alternatives Like Sdp are gaining ground and even though free VPNs generally have limitations doesn’t mean that they won’t give you valuable benefits, Find out more about sdp and vpn so you can make the best choice when it comes to your online privacy. You can check out VPNlab for additional info on each and every one of them.  To help you find the best free VPN for Android, we decided to make this post with several providers and some useful tips. Let’s start with our top pick. Surfshark VPN Surfshark does not log what you do online. They are based in the British Virgin Isles which means it is illegal for them to collect and store your personal information. Surfshark provides a safe and privat...