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Author: Alexis Walker

Alexis is a Sydney-based part-time writer and a full-time mom of two. Her words carry the richness of her travelling and parenting adventures, offer advice and inspiration to those who desire to improve their lives. Outside of the office, she takes pleasure in spending precious time with her youngsters and absorbing the happiness they constantly radiate.
Sep192020 by Alexis WalkerNo Comments
7 Ways to Upgrade Your Marketing Strategy

7 Ways to Upgrade Your Marketing Strategy

Business
Marketing is a complex process of managing the production of goods or the provision of services, the mechanisms for their implementation. In order to improve marketing and increase its effectiveness, to increase sales and the amount of profit received by the company, it is necessary to use well-known methods and marketing tools. Smart companies improve their marketing constantly and continuously, which helps them become more successful and wealthy at the expense of those who have not changed their marketing strategy for years. A marketing strategy is a comprehensive business development plan. It includes all questions related to increasing profits and sales. A strategy is a way to identify priority business areas and plan activities. It allows you to: optimally manage res...
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Jul232020 by Alexis WalkerNo Comments
Traditional Marketing in the Modern Age – Best Tips

Traditional Marketing in the Modern Age – Best Tips

Business
There’s a lot to be said about marketing in the modern age. It's a one-part business, a one-part art form, and one-part psychology. The way people talk about marketing techniques, you’d think that it was a discipline invented in the past few decades. In reality, marketing goes back as far as there was anything to sell. There were markings for businesses on colosseum walls before people had widespread use of paper.  Marketing evolves along with its medium and target demographic, which means it will hardly ever stagnate. This is something a lot of marketing experts take to heart. Older methods are thrown out in favor of anything that’s new and innovative. Online strategies are now considered the bread and butter of modern marketing. The thing is, much like in art, there has to be a sy...
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