Ashley Rosa, Author at Veloce

It is baffling to see the pace at which live streaming is becoming so popular and common. Thanks to the power of social media platforms, the availability of high-speed internet, and the ubiquity of smartphones, anybody can become a celebrity overnight. Live streaming is especially a blessing for brands, who are now taking full advantage of the phenomenon to engage with their target audience. And it only makes sense considering that by the end of 2020, live streaming would account for 82% of the internet traffic, according to Go Globe. Live streaming is a true gold mine for marketers as research by Vimeo Livestreamshowsthat 87% of consumers prefer to watch a live stream from a brand over standard social media posts, and 67% of the audience surveyed will purchase a ticket for a sim...

With the change in marketing dynamics, many industries have shifted from traditional to digital means of marketing, including the fashion industry. Research conducted by Oberlo revealed that there would be 2.05 billion global digital buyers in the year 2020, and this number is expected to increase to 2.14 billion people by 2021. As the number of digital buyers grew, many fashion businesses, whether small or large, have started leveraging digital marketing platforms for reaching out to their audience effectively. However, developing a successful digital marketing ideas strategy to compete in the rapidly-changing fashion industry can be quite a challenging task. Therefore, we’ve put together this ultimate marketing guide, comprising of the six digital marketing ideas for your...

Author: Ashley Rosa

Common Live Streaming Frequently Asked Questions