Why Marketing is Important for the Healthcare Industry?
With the world rapidly evolving and becoming a global world, people have plenty of options to choose from. This overabundance of choices has resulted in marketing strategies becoming even more important and powerful, as they are an important way to get brand recognition. This concept is applicable to all facets of life, healthcare being one of them. With more medical professionals graduating each year, patients have the choice of whom to opt for based on how the service is marketed. Gone are the days when the word of mouth and patient loyalty are sufficient. For example, if a patient needs a dermatologist in Lahore, it is likely that they will run a query on the internet rather than calling up people for the referral. Hence, without marketing done right, there will exist a gap between ...