Author: Guest writer

Whether your business is struggling to meet goals or is performing well and ready to take it to the next level, one of the most important things for any company to do is continually expand and improve its product mix.  It’s vital to avoid letting your offerings grow stagnant and outdated, so let’s look at some of the biggest reasons to continue evolving and tinkering with your product mix to increase your bottom line and maintain your standing in your industry. Competition Competition within an industry is perhaps the most significant driving force behind innovations and improvements in a company's catalog. Earning customer loyalty is a difficult task, and once you've built a reputation of providing a quality product that your customers would recommend to a friend, you want to maintain t...