Author: Guest writer

Digital marketing has changed massively in the past couple of years. With dozens of new and evolved pieces of technology being . applied on a daily basis, chances that you've missed a few are pretty high. It would be relatively impossible to list all the micro and macro scenarios in which technology has been applied to digital marketing in the past couple of years, but it's relatively safe to say that the usage of data has been the most prolific and tangible example of technology being applied to any form of marketing. Let's analyze why big data and data science are groundbreaking and highly performing strategies today. What is Big Data? In order to analyze why this technology has been so well-performing, a clear explanation of the matter is mandatory. Big data refers to the usage...

There are many ways to earn money or promote your business with Twitter Affiliate Marketing: if you have an account at websites like clickbank.com, you can use your product’s link code( that you intend to promote) here. In the update box, type in the link with a short message which should be attractive to your followers. Run a contest:- “people who would go to my website and buy the product would get a lucky draw prize”. Lines like this can be used to attract your followers. But make sure you really intend to give the lucky winner a prize. Otherwise, your followers might block you. Twitter Blaster Pro: this service is provided by Twitter to increase followers base. A great tool to network in the shortest time. You can also use Twitter growth apps. It does mass auto-follow, mass...

Moving Forward with Artificial Intelligence & predictive analytics in Sports Watching an intense sports match often leads to shouting matched and heated discussions among spectators. Audiences tend to believe that they can make better coaching decisions unlike the men on the field. But we all know that human decisions based on gut feelings can rarely lead to a winning streak. Even if the decisions are based on extensive research and game analysis, the possibility of a human error is far greater. We have witnessed how artificial intelligence and predictive analytics have transformed the world of finance, retails and stocks. It has made leaps and bounds in many fields and has changed them for better. This makes you wonder what could happen if AI is incorporated into the world of spor...

Are you doing business in Malaysia? Do you have a plan to expand and grow your current business in Malaysian market? If you are still following your redundant business strategy and expect company growth in Malaysia, then you are in a big illusion. Malaysian business strategy has gone far ahead. Company in present scenario demands virtualization, corporate digitalization, self-skill buildup, technological optimization, scopes of trend and market analyzation and outsourcing capabilities.  Did you give a thought on adding up any of those upgrades in your Malaysian business? If not, then it’s the high time for you to give a strong thought on improving your business for future sustainability. To make things easier, this article will explain few such important upgrades you should include in y...

Every business at its infant stage needs to be guarded like a baby. This is to ensure it grows into a successful unit. This text is meant to show you how to get this done. Introduction Effectively managing a business to make it a success isn’t an easy thing to do. Many people fail to gain the right skills that can be helpful in the early stages. This is why most businesses end up falling and experiencing burnouts. Nobody starts a company to get free time from work. If this is your idea of getting into the entrepreneurial world, then you are destined for a hard crash. When you are given such an essay to jot down, you need to master all the skills required. This is from the research bit to the actual writing. In case you are stuck and don't know how to get things down, there's help for ...

Optimizing your website’s design and content is one of the best things you can do for your business.  When you optimize your site's web design and content, you're providing information that will help search engines learn about your business. Search engines use that information to decide what pages will appear on SERPs for relevant keywords and phrases.  5 Ways to Increase Conversions with Your Web Design CRO (conversion rate optimization) is a technique used to customize and design your website to increase traffic and improve conversions. By implementing CRO techniques, you can gain insight into what works and what doesn't.  Here are five ways you can increase conversions by optimizing your site’s design. 1. Place Your CTA Above the Fold As you're designing your website, place a ...

Next day delivery is no longer the luxurious shipping option it once appeared to be. The fast-paced world brought upon us by the 21st century taught us about the importance of time and timing. The local post is certainly not the best choice when one needs a time-sensitive package to be delivered. But how much can one rely on other delivery options? The Impact of Next Delivery for Customers and Businesses In the golden age of the Internet, it wouldn't be a far-off example to use e-commerce in drawing a parallel between shipping options and consumer behavior. When it comes to delivery options, variations of the Marshmallow Effect show that next day delivery can be a make-or-break deal in consumers' decision to purchase something. The available shipping options, or lack thereof, are the ...

With more and more people using the Internet to search for products and service providers, there is no denying that your business needs to implement search engine optimization (SEO) nowadays. Otherwise, you will be missing out on a lot of opportunities. That said, here are eight ways SEO can help boost your business’ online presence: 1. Know Your Target Market Better An important component of an effective SEO strategy is to conduct keyword research. Without it, you will never know the following: Your target market’s intent on looking for a business like yours The kind of information that matters to them The types of positive association that your business can leverage What your competitors are doing Without keyword research, you will have a vague idea of which keywords you s...

If your business relies on the Internet to function, there are two primary ways you can drive organic traffic to your web platform: creating social media pages for your business and try to gain followers and market through the page and trying to rank higher for certain key phrases on Google and Bing and trying to make sure people can find you quickly when they search for products/services you provide. While ideally, you’ll try to focus both on social media and search engines, oftentimes, you have limited resources and need to choose only one. So, which one should you focus on? This article will help you answer this question  Demographics The most important data point that can help you make that decision is the demographics of your clients. If you have a largely tech-savvy middle-aged ...

With so many businesses on the market today and so many options to choose from, modern customers simply no longer care who launched a product first or who has the most innovative offer. Instead, modern consumers tend to be more focused on choosing the right company to do business with and the right business to put their hard-earned money into. And while all businesses may praise themselves on being the most ethical, innovative or whatnot, the consumers are actually the ones to be the judge of that. That is why online reviews have become such a huge part of the modern business world. That being said, let’s see why they are so important and how a business can benefit from encouraging them. Boosted awareness In this day and age, the majority of consumers actually decide to research a com...