Wednesday, December 18
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The Ugly Truth About Employee Background Verification

The Ugly Truth About Employee Background Verification

Business
When filling new positions, the focus is always on attracting the best candidates. However, it is important to do deeper than what the eyes can see when selecting candidates. The employment verification process is essential in the hiring process apart from appropriate academic papers and physical appearance. This helps weed out candidates who made shortcuts in their resumes to prevent business risks in the future. Luckily, you can allow a professional agency to do the verification process on your behalf to focus on other business tasks. Here is the truth to know about the whole process.  A criminal record doesn’t mean no hiring In case the candidate has a criminal record, the obvious belief is that he is not qualified for the position. Well, this is true for sensitive roles where you...
10 Small Business Ideas for a Limited Budget

10 Small Business Ideas for a Limited Budget

Business
Today, many people are looking for an opportunity to escape the daily grind of their jobs. They want to start something that could actually satiate their passion. Something that gives them freedom and allows them to do what they love. Their job might be interesting at the beginning and the prospects of a stable source of income convince them to do it, but gradually they grow tired of it because of the mounting redundancy and limited funds. This, at some point, puts a full stop to your creativity as you get stuck in one dimension. Starting your own business and then growing it demands continuous effort, dedication, and innovation at every step. The trend of entrepreneurship is rapidly growing as people are constantly upgrading their knowledge about market needs and, in doing so, come ...
Why Social Media Marketing Is Crucial For Small Businesses?

Why Social Media Marketing Is Crucial For Small Businesses?

Social Media Marketing
While scrolling through your news feed on Facebook, Instagram, or any other social media platform, you see a lot of ads. You might notice a promotional campaign or a product review post going viral every now and then. Social media ads are tailored and specifically targeted at you by marketers who consider you as potential customers. Nowadays if you observe, social media marketing is not utilized by big companies only. Be it a startup or an established business, social media marketing has become a fundamental aspect of business planning and strategy. Moreover, businesses have realized that they need to have a social media presence. Without a presence on social media platforms, they are bound to miss out on a considerable portion of their potential clients. Why is it so? It is becau...
Why Digital Unit Is Important For Saas Businesses To Move Forward?

Why Digital Unit Is Important For Saas Businesses To Move Forward?

Business
The Software as a Service (SaaS) model is relatively new, so many people find it hard to understand how the model works. Unlike the traditional businesses that sell you once and then never see you again, the SaaS model sells you a renewable subscription. It constantly makes efforts to retain customers and grow the customer base. In this post, we will walk you through the ideal structure of a SaaS company, the role of different units, and how a digital unit ensures cohesion within the company to keep it on track. But before that, it is important to take a holistic view of SaaS businesses and what it has in store for SMBs and startups. The rise of SaaS solutions: The last few years have witnessed a voracious growth in SaaS applications, which are reshaping the face of enterprise IT. Acc...
Reasons Why Offline Marketing Is Still Important

Reasons Why Offline Marketing Is Still Important

Business
In case you’re wondering how marketing campaigns and methods actually looked like in the previous century when there was hardly even a notion or indication of the thing we rely on so much today – the internet – you’re not alone. Although the idea of running a successful marketing campaign offline seems almost unfathomable these days, there are still many reasons why you’d want to consider this strategy as well. We’ll be the first ones to tell you that offline marketing is very much alive in the 21st century and that it’s going to continue to be around for quite some time. As a matter of fact, we’d argue that as long as there’s marketing as such, there’ll be room for offline marketing strategies and methods. The reasons for this are multiple, and in this article, we’ll present to you...
Are Leaders Born or Made?

Are Leaders Born or Made?

Entrepreneur & Lifestyle
Remember Vince Lombardi once said, "Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any worthwhile goal."  Well, he certainly was talking about working hard towards success. Tracing down through the history of the world, we have seen great leaders who made themselves "leaders" by their hard work, dedication, intelligence, and skills to influence. Count in Nelson Mandela, Mahatma Gandhi, Martin Luther King, and Quaid-e-Azam Mohammad Ali Jinnah; they have all been leaders who were not born with the leadership qualities but were molded into leaders as they grew struggling and fighting.  But the debate is endless! While there are all these historical conclusions speaking for the motion, there are these other sets of ...
10 Reasons Why You Should Take SEO Courses

10 Reasons Why You Should Take SEO Courses

Tips & tricks
To be of service to marketing clients, marketers should be aware of what is new in the field of promoting other businesses. They should follow the trends and influencers. They should try new approaches and find new ways to do things. They should look for ways to become more efficient in how they help their clients. Because marketers need to stay current on trends and new approaches, they should consider taking digital marketing certification courses. Here are some reasons why it is important to go to training. 1.Discover New Ideas  If you have been in the marketing industry for a long time, you might not know all the new procedures or processes on the Internet. Therefore, you should take training courses to learn what is new in the world of search engine optimization. Google changes its ...
A Complete Guide to Successful Conference Calls

A Complete Guide to Successful Conference Calls

Tips & tricks
Making a conference call seems simple enough until you get into the logistics of things. This isn’t a regular phone call where you just chat with your personal or work friends. It is a serious business meeting over the phone which should contain all the right information and proper levels of professionalism. Conference calls can be easy to crack if you have enough patience, confidence, and follow the right tips. In this article, you'll learn the recipe for a successful conference call. 1. Write it down If you’ve got a lot of topics to cover in this call, don’t do it by heart. It’s easy to lose your train of thought or to forget to say something important during the call. This is even more likely if the people on the other side of the line have a lot to say themselves. To avoid fumblin...
How to Find a Good SEO Company: Top Important Tips

How to Find a Good SEO Company: Top Important Tips

SEO
As time passes by so quickly, the world has become modernized. Earlier, business used to be conducted over the phone, money orders, letters, pagers, and postal letters, etc. Nowadays, Emails, blogs, videos, and other marketing techniques are on the surge, and dominate as sales channels. If you’re missing out on clicks, you’re probably also missing out on sales. Out of all these new digital marketing methods, SEO (Search Engine Optimization) has undoubtedly become the backbone of online marketing. The statistics are very clear about the importance of SEO: 67k searches are performed on Google every second 39% of all global e-commerce traffic comes from search 93% of all online experiences begin with a search engine Nearly 80% of users ignore paid ads in search results 50%...
A Complete Guide to Building a Great Church Website

A Complete Guide to Building a Great Church Website

Tips & tricks
Recently a research study by the Lifeway mentioned that 78% of US churches have websites and that also means 22% of churches are on the side of have-nots. It is a no-brainer that these churches need websites of their own for better communication and bonding with the community. Well, building a good church website doesn't take too much cost but some simple efforts made in the right direction. Let's say, you follow the below-mentioned guidelines and tips and your awesome church website is made in no time. Should we start now? Take a Breath and Consider the Following Points Let's start with some very basic considerations. You are building this website representing a devotional space. You need to be able to connect people easily through this website, right? Well, this is why let's ask...
How To Make Your Online Customers Happy And Keep Them

How To Make Your Online Customers Happy And Keep Them

Online Marketing
Where the world has shrunk into a global village, the online market grows even bigger. The popularity of e-commerce stores is also increasing day by day among customers as well as young entrepreneurs. Making an e-commerce website is not difficult in today’s tech-savvy world. However, once you have set up your web store with all the necessary elements, there are two things that you need to do. Firstly, you need to impress the visitors and convert them into buyers. And secondly, you need to make sure that your online customers are happy and satisfied, so that they return to your e-commerce store again. This comes down to customer retention. The question that arises here is it important to retain customers? While it is easy and relatively cheap to set up an online store, it is als...
How to Organically Grow Your Instagram to Boost Exposure

How to Organically Grow Your Instagram to Boost Exposure

Instagram
We all want more followers and more engagement on their Instagram. This is especially true when it comes to business pages on Instagram. Instagram has proven to be an extremely effective marketing tool which can be used for an array of different marketing purposes, such as increase traffic, drive sales, boost brand awareness, boost audience engagement, build customer relationship, and everything in between. The foundation for any successful marketing is reaching your target audience, and this means that your marketing efforts need to be directed towards where your target audience is spending time. And if you consider the fact that more than 1 billion people use Instagram actively, it’s very clear that Instagram is a social media platform that has people’s attention. Now, the catch...
How Quality Content Can Improve the Visibility of Your Corporate Blog

How Quality Content Can Improve the Visibility of Your Corporate Blog

Online Marketing
In this day and age, businesses have plenty of marketing options at their disposal when looking to make their brands more visible. We are talking about a wide variety of different strategies, tactics, and channels you can use to get your business in front of the eyes of your target audience. One of the most effective tactics is content marketing, and especially blogging. Blogging can enable your company to reap numerous benefits, such as increased traffic, high-quality backlinks, higher search engine ranking, and it can enable you to create more leads and sales. And the numbers tell the same story. For instance, 61% of consumers have said that they have made a purchase based on a blog post they have read. Quality content can not only boost your SEO and visibility, but it can also est...
7 Ways to Promote Your Business Through Instagram

7 Ways to Promote Your Business Through Instagram

Instagram
Social media has become a game-changer as far as business promotion is concerned.  Gone are the days when only TV, radio or newspapers were the source of advertisement. The digital world and increased usage of the internet have taken the business advertisement by storm. Today, no business can flourish without using social media platforms. When we talk about social media, the immediate thoughts come to our minds are Facebook or twitter. But, when we confine ourselves to business promotion, Instagram is the platform that strikes our minds instantly. Instagram was launched late (in 2010) as compared to Facebook and Twitter. But it surely has an astounding impact on businesses. First, we have to understand why Instagram has such immense power for businesses. It is only because it revolve...
10 Powerful Tips to Boost Your E-commerce Campaign

10 Powerful Tips to Boost Your E-commerce Campaign

Online Marketing
E-commerce, the fastest growing sector of modern times, demands special attention. Who would not want to buy their favorite items in just one click rather than visiting the traditional physical stores providing limited options? This is the power of convenience provided by online retail to its customers. A wide variety of products from highly renowned brands stacked up price-wise to fulfill all your needs is what makes E-commerce websites so alluring. Plus, you don’t need to roam around to find what you need. All of it is at your fingertips and a mere scroll would open up the biggest assortment of products. A huge number of E-commerce setups exist today, but only a few of them are able to do what it takes to appeal to the consumers. This has made the competition brutal. In order to ge...
SEO Trends 2019: Prediction and Strategies

SEO Trends 2019: Prediction and Strategies

SEO
At the beginning of a new year, it is important that you look at the latest trends in SEO so that you can use them optimally to project your brand on the internet successfully. Now, we've already a bit into 2019, but most of the SEO strategies that were talked about at the end of 2018 are still relevant in 2019. Understanding the new changes in SEO is very important to improve the flow of organic traffic to your website. In this article, we have shared with you some of the latest SEO trends that are very important if you wish to improve the ranking of your website organically.                                           Latest SEO trends Here is the list of the latest SEO trends that are giving excellent results are as follows. 1) Social media presence According to the latest repo...
How to Boost Ecommerce Sales on Mobile Devices

How to Boost Ecommerce Sales on Mobile Devices

Online Marketing
E-commerce is one of the most rapidly increasing business models in the world. How is that? Let’s back up this claim with some facts. In an estimated global population of 7.7 billion, 25% of this whopping figure shop online. This exponential rise in trend will hit the enormous 2.14 billion mark of the world population by 2021. Amazing! Yet another interesting fact is that e-Commerce sales would amount to 13.7 percent of the total retail sales across the world in 2019. Tracking the growth trends, e-Commerce sales will occupy a whopping 17.5 percent of the worldwide retail sales by 2021. These figures are good enough to support our claim of the fastest growing business model today and the years to come. But today, we are not here to discuss the rising importance of the ...
New to Online Investment? See these 5 Online Investment Sources!

New to Online Investment? See these 5 Online Investment Sources!

Tips & tricks
Are you a beginner in Investment and looking for some superb online investing sources, you have hit the right place. Investments are very much essential with your daily jobs for better financial security in the future. Nowadays, there are multiple online investment opportunities available for all types of investors. Whether you are the one having a high budget investment fund or have low investment budget, these online investment platforms cater to the requirements for all. To help you start with, here are the 5 best online investments ideas for profitable returns. 1.Crowdfunding sites Crowdfunding sites let you invest in businesses, real estates, and also find you investor for the startup projects. Crowdestor is one of the best crowdfunding sites to start with. It starts with the low...
Five Powerful tips for E-Commerce Success

Five Powerful tips for E-Commerce Success

Business
It seems everybody has opened up their own e-commerce store. And honestly, why not? There is an unrivaled boom in this industry, people are making money, it's fast-paced, it's constantly evolving, and, let’s not beat around the bush here, it’s pretty lucrative. So it stands to reason that in order to succeed, you need to take several things into account. Sometimes it’s thinking outside the box, figuring out a new and interesting way in which you can handle things. Other times, it’s just about working hard and mastering the basics, about being thorough and persistent. Whatever the case may be, below you can definitely find something that will be useful on your road to E-commerce success. Cross targeting social with email One of the things that many e-commerce stores should use i...
The Steps for Changing Your Business Web Hosting Company

The Steps for Changing Your Business Web Hosting Company

Online Marketing
Many times, you may need to change his or her existing business web hosting company. It can be due to poor customer service, billing errors, slow speed, lack of necessary resources like bandwidth or storage capacity, or perhaps you find another company that offers a better package at a lower price. No matter, what is the reason for changing your present web hosting service provider, you must consider a few important things before switching over to another web hosting service. First of all, you must ensure that transition should be smooth without any downtime for your website and secondly there should not be any disruption in traffic. The task of changing your web host company is not too complex or tiring. By taking certain steps this transition will not only be smooth, but it will be...