Author: Guest writer

Whether you are a business giant or someone who has just launched a small company, a strong digital marketing strategy can boost your sales and bring more customers on board. With the internet being on everyone’s fingertips, customers now search for what they want online even if they plan to shop in-store. As per stats, 82% of searchers make up their mind about a purchase in-store by looking at products on their phone first. This change in the landscape of marketing has been rather sudden and rapid with 76% of people thinking that marketing has altered its ways in the last two years more than it has in the past fifty. In fact, your brand is likely to get the attention of at least 50% of the people who see its name pop up more than once. One thing is clear; e-commerce is on the rise and wit...