Author: VELOCE

Looking to humanize your brand with social media? Today, the discussion to ”humanize your brand” has become more and more common. Back in the days, the topic of humanizing brands was essentially never discussed, but now, it is becoming increasingly important to brands as they start to realize just how effective of a marketing tactic it really is.  The distance between brands and customers were big, and the relationships between customers and businesses weren’t very strong. But now, the relationships that certain brands have with their customers today was almost unthinkable back in the days. Furthermore, brands were also terrified of being open, transparent, and admitting any mistakes in the fear of it damaging them and their reputation. Until.. businesses realized that it a...

Struggling to reach your target audience on social media? As a business, reaching your target audience is crucial for success. As a marketer, it’s simply not enough to use fancy tools and clever strategies to reach a bunch of people if none of those people are part of your targeted audience. As a brand, the most relevant people to you, especially in your marketing is your target audience. These are the individuals who are customers of you and carry characteristics which the people who buy from you do. As such, this means that they’ll be far more likely to buy from you than anyone else, since they have experienced the pain point your brand is solving, and they are aware that a problem exists. You’ve probably seen the impressive social media marketing statistics which proves the im...

Social media has time and time over shown itself able to generate incredible marketing results for brands. Many new companies have been built on the back of Instagram and are now worth millions of dollars, and at the same time, it allows some of the world’s largest brands such as Coca-Cola and Nike to reach out to their audience, and interact with them. You can almost think of social media as a Swiss army knife for marketers. It’s a universal marketing tool which can be used in so many different ways to help marketers generate results within a whole array of marketing areas. Despite this, for the vast majority of brands and marketers that are leveraging social media, only a few of the tools in the knife are being used. The rest are being neglected and forgotten. What do I mean by...

You’re probably doing way too little marketing research. Don’t worry, though, your competitors probably are too. But that’s no reason to kick your feet on the table and celebrate a victory. Instead, you want to do marketing research so you can kick your feet up on a pile of cash instead. No. But really. Marketing research is a crucial part of all successful businesses. And frankly, one of the reasons that not all business aren’t successful is just that. Doing marketing research back in the days was a lengthy and demanding task. The process was ineffective, and it cost a lot of money. On the flip side, things have changed, and now, we have social media. It’s no secret that social media can drive amazing marketing results, help you build customer relationships, and so on, b...

Have you ever walked into a store and walked past the soda aisle, too tired to think about what type of drink you want to have? As such, your hands probably landed on one of the brands you could recognize, among the countless and countless of other cans and bottles with names you’ve never heard before. If you buy soda by default, you’ll probably also land on the world’s most powerful soda brand: Coca-Cola. This goes to show the power of marketing, but more specifically, the power of branding. Whether you know it or not, a lot of your purchase decisions are driven by branding, it feels a little scary when you think about it since it can feel like we’re actually not in control when we buy something. And as humans, we want to feel like we’re in full control, not brainwashed by ...

When you speak to your customers as a brand, you speak in a particular voice and tone - whether you know it or not. Just like you speak to your peers in a special voice and tone, when you speak to your customers through social media, you do the same. Whether you know it or not. But in your mind, you probably have an idea of how you want to be perceived by your audience. But is your social media brand voice reflecting that? Whether you have multiple people managing your social media or do it all by yourself, chances are, you aren’t using a brand voice consistently. Just like your logo and your name, your brand voice is an important part of your branding strategy and has a huge impact on whether or not your audience will remember and resonate with you. And maybe most importantly,...

If you’re working with SEO, you’re probably already aware of how important backlinks are for rankings. Today, backlinks are one of the most crucial and impactful search engine ranking criteria, and if you don’t continuously add backlinks from other sites to your collection, you will struggle to grow your rankings. But while acquiring backlinks is extremely important for ranking well on search engines, it’s also more difficult than ever to acquire them. Right now, everyone is working with email outreach and leveraging things like the broken link method and infographics in the hopes of getting backlinks, but since so many people are using these methods, it is now more competitive and more difficult than ever to gain effective results with these strategies. For continued traffic to y...

If you follow the world of internet marketing – or even marketing in general – you know that influencers have become a popular trend. Basically, brands use people with influence in a given space to directly communicate with their target audience. This is a great model, but it is only successful when deployed correctly. Let’s take a look at four steps which can help the influencer brand relationship become mutually beneficial. #1 – Be Authentic This relationship is not going to be successful if it is fabricated. It needs to be authentic in the sense that the influencer needs to truly believe in the product or service being promoted. Ideally, the influencer will have been a user of the brand’s products prior to even having a professional relationship, although that isn’t always going to be...