
How to Increase Customer Loyalty with Social Media
Want to increase customer loyalty with social media? I frequently emphasize the fact that social media isn’t a promotional tool. And when I say that, many traditional marketers just wrinkle their forehead and ask what social media is any good for if it isn’t a promotional tool. But the fact of the matter is that social media is a relationship tool, not a promotional tool. After all, it’s called social media. You’re obviously meant to be social. So if you shouldn’t shove ads in your customer’s face with social media, how will it benefit your brand? In the best possible way of course, by using it to build relationships with your audience. The best marketing isn’t the one where you try to shove as much as down your audience’s throats as possible, but instead, the best rel...