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How to Market Your Brand in the Saturated Landscape of Social Media

How to Market Your Brand in the Saturated Landscape of Social Media

Social Media Marketing
How to Market Your Brand in the Saturated Landscape of Social Media When using social media for marketing, you're essentially doing one thing: fighting to get people's attention. This is especially true for marketers -  no matter where you're spending your marketing efforts. If you're buying ad space in television, you're essentially buying people's attention for a few seconds, if you're paying for an ad in the newspaper, you're buying the attention of people for a few seconds there, too! The catch, however, is that in marketing, the attention is not the only thing that matters. In order to generate great results in marketing, you need to attract the right attention - the attention of your target audience. In theory, social media is just like all other marketing sources when it...
The Complete Guide to Leveraging The Psychology Of Colors in Marketing

The Complete Guide to Leveraging The Psychology Of Colors in Marketing

Business
The Complete Guide to Leveraging The Psychology Of Colors in Marketing Colors have a huge effect on us humans. What’s more, in a saturated landscape, colors can help you stand out from the crowd and reach greater results. Emotionally, colors impact us greatly, and as a marketer, you’ll probably ask the natural question ”can I leverage this in marketing?” and ”how do I do it?”. As you’ve probably have been able to guess, colors can be leveraged in marketing a whole lot, and that’s exactly what we’ll dig into in this article. Colors impacts how your audience feel, what they think, how they view your brand, and ultimately if they’ll convert. Therefore, understanding color psychology is crucial for boosting your marketing results, but also for reaching success with the content y...
3 Simple Tips For Using social media marketing To Get Ahead Your Competition

3 Simple Tips For Using social media marketing To Get Ahead Your Competition

Social Media Marketing
Want to improve better results on social media? Are you constantly looking at your competitors and think about how you can outrun them? Social media is a tremendous marketing tool, but unless you're using it in the right way, it won't do any good for you. In order to achieve the incredible statistics that social media has proven to be able to generate, you need to follow the true and tested methods of generating great results. In this article, we're looking at 3 simple tricks you can use to get ahead of your competition. Build relationships Building relationships with your audience are the single most important thing to driving sales. Because when you build relationships, they establish trust in you, and when they trust you, they are far more likely to buy from you. Think ...
How to Sell With Instagram Shoppable Posts: Shopping on Instagram

How to Sell With Instagram Shoppable Posts: Shopping on Instagram

How-To, Instagram
How to Sell With Instagram Shoppable Posts: Shopping on Instagram Instagram has shown to be very effective in driving sales. In fact, Engaged Instagram users have an order value of $65. And as if that wasn't enough, a survey from 2015 found that 75 percent of Instagram users have taken action into buying something after being inspired by a post. In other words, if you aren't using Instagram for marketing and to drive more sales, you're missing out on a tremendous opportunity. As a marketer, you want to take advantage of all tools and features possible that can help make your life easier or help you generate better results. Instagram shoppable posts, also (unsurprisingly) called "shopping on Instagram" is such feature. Chances are,  you're already using Instagram but are e...
The Complete Guide to Using Instagram Direct Message (DM on Instagram)

The Complete Guide to Using Instagram Direct Message (DM on Instagram)

Instagram
The Complete Guide to Using Instagram Direct Message (DM on Instagram) Direct Message on Instagram is tremendously powerful and helpful tool that few brands are using to its full potential. It has a ton of quirky built-in features that many don’t know about, and it is an incredibly effective tool both for regular users, but more importantly, brands trying to get the most of Instagram by connecting with their audience. In this article, I am exploring all of the features that Instagram Direct Message has to offer, how it works, and how you can use it to market your business. In other words, everything there is to know about the feature. What is Instagram Direct Message? Let’s start with the obvious. Instagram Direct Messages, also referred to as DMs. Direct, and Instagram Direc...
14 Ways to Get Started With Social Media Marketing For Your Business Today

14 Ways to Get Started With Social Media Marketing For Your Business Today

Social Media Marketing
14 Ways to Get Started With Social Media Marketing For Your Business Today In recent years, social media has become a more and more important part of businesses’ marketing strategies. From multi-billion dollar companies like Coca-Cola to small startup companies There’s no doubt that social media marketing works, and that it helps brands achieve incredible results because otherwise, brands wouldn’t use it. What’s more, we have the social media statistics that back it up. Social media was only a few years ago something that most marketers considered a fad and something for the kids, but now, more and more people are starting to realize the incredible potential that lies in social media marketing, and that it’s just not true. It might have been something for the kids when it...
67 Powerful Benefits Of Social Media Marketing For Your Business

67 Powerful Benefits Of Social Media Marketing For Your Business

Social Media Marketing
67 Powerful Benefits Of Social Media Marketing For Your Business You have probably heard how powerful and effective social media is for marketing a million times before. But why is that so? Simply saying "social media is great for marketing" doesn't tell us a lot, right? Sure, you can take a look at 51 Powerful Social media And Marketing Statistics You Need to Know and get a ton of information on the results social media can drive, however, it still doesn't tell us a lot about the ways it can help you, and for which marketing objectives you should be using it. Therefore, In this post, I'll be listing 60 benefits that social media marketing has for your business, and tell you how you can use them to drive better marketing results. Sounds good? Then let's dig right in! 1. ...
37 Harmful Mistakes You’re Making on Instagram

37 Harmful Mistakes You’re Making on Instagram

Instagram
37 Harmful Mistakes You're Making on Instagram Instagram is an incredibly powerful social platform.37 Harmful Mistakes You're Making on Instagram In September 2017, the platform reached 800 million monthly active users, up from 600 million in December 2016. That alone is quite extraordinary. Especially when considering the fact that it was done in just 7 years. Instagram is tremendously effective for brands and marketing as well, and it is reported that there are 15 million registered businesses using Instagram business profiles. It is safe to say that Instagram is extremely powerful, but the truth is that unless you’re using it in the right way, and using the strategies that are true and tested, you’ll have a hard time achieving the impressive statistics that Instagram has shown ...
How to Improve Customer Relationships On Social Media That Boost Customer Retention

How to Improve Customer Relationships On Social Media That Boost Customer Retention

How-To, Social Media Marketing
How to Improve Customer Relationships On Social Media That Boost Customer Retention You probably already know the incredible results social media can drive for your business by now. With the help of social media, you can skyrocket your sales and increase your number of customers, but the truth is that social media can do so much more than drive sales. The catch, however, is that not every brand realizes this. They see every marketing source, including social media, the way they see traditional advertising. Focus on shoving as many ads as possible down your customers’ throats, and eventually, they’ll buy from you. But the world of marketing is changing, and social media is different from your traditional ways of marketing. Instead of using social media to nag on your custo...
12 Effortless Ways to Skyrocket Sales on Instagram Today

12 Effortless Ways to Skyrocket Sales on Instagram Today

Instagram
12 Effortless Ways to Skyrocket Sales on Instagram Today Instagram has over 700 million active daily users. It’s one of the most widely used social media platforms in the world, and as a result, people’s attention is there. As a marketer, you’re trading for attention. Everything you do in marketing is dependent on getting the attention of your audience. Only when you have their attention, you can try to convince them that your brand is the best. Being a marketer that trades for attention, you’ll be happy to hear that Instagram has tons of it. With more than 700 active daily users - many of which log in to the platform several times a day, I can promise you that there is no shortage of attention on Instagram. The challenge is grabbing their attention - and when you h...