
How to Market Your Brand in the Saturated Landscape of Social Media
How to Market Your Brand in the Saturated Landscape of Social Media When using social media for marketing, you're essentially doing one thing: fighting to get people's attention. This is especially true for marketers - no matter where you're spending your marketing efforts. If you're buying ad space in television, you're essentially buying people's attention for a few seconds, if you're paying for an ad in the newspaper, you're buying the attention of people for a few seconds there, too! The catch, however, is that in marketing, the attention is not the only thing that matters. In order to generate great results in marketing, you need to attract the right attention - the attention of your target audience. In theory, social media is just like all other marketing sources when it...