Author: VELOCE

5 Harmful Social Media Mistakes You Need To Avoid (adsbygoogle = window.adsbygoogle || []).push({}); Social media can do great things for your brand. But if you're using it in the wrong way, it can also do the opposite. Mistakes are what's keeping you from reaching your true potential on social media, and what's slowing you down. The first step to avoiding them is to be aware of them. I often come across brands who commit many mistakes without even knowing about it, and simply put: if they'd know they were doing them, they would stop immediately. To minimise risk of failure, and give you every chance of succeeding, I'll list 5 harmful, yet common social media mistakes that are keeping you from success. 1. Being impatient Many brands who hop on the social media...

Become a Social Media Expert For Free With These 8 Clever Tricks (adsbygoogle = window.adsbygoogle || []).push({}); Everywhere we go, it seems like everyone is throwing the term "Expert" around. But what does it really mean? Because really, there's no official way to get that title. Most of the time, people are giving it to themselves because it sounds good. A social media expert is someone who has great experience and knowledge of social media. They are well up to date with the latest trends, the most effective tactics, the do's, and the don'ts. But how do you become a social media expert? Well, I can't tell you exactly step by step on how you become a social media expert, because really, you can just award yourself with that title at this moment. In other w...

8 Vital Questions to ask When Developing Your Social Media Strategy (adsbygoogle = window.adsbygoogle || []).push({}); When you are working with social media without a clear strategy and plan, you're operating in the blind. Without a plan and objective, how do you know how well you are doing? How do you know how you can improve when you don't have the objectives and the plan to begin with? A social media strategy works like a map that guides you to where you are going, and helps you get to the final destination in the best possible way. When you have a strategy, you also know when you've taken the wrong route and if you should turn around and get back on the initial road, or if the new road is actually one you want to take. When you have a strategy, you'll be able ...

Top 4 Harmful Social Media Mistakes You Can't Afford To Make (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a powerful marketing tool for businesses. When it is going well, it can increase sales, drive traffic, increase brand awareness, build relationships and much more. But when it goes bad, it can do the complete opposite. Decrease your sales, harm your reputation, make customers angry, and much more. These are two sides of the social media marketing spectrum that are vital to know in order to reach the results you know it can generate for you. To get good results, it is true that having a  strong social media strategy is essential, and the most important recipe to getting there. But what's often neglected, forgotten, or ignored, but plays ...

5 Social Media Terms and Words You Need to Know to Know in 2017 (adsbygoogle = window.adsbygoogle || []).push({}); As things like social media emerge and impact our lives, new words are also needed, created, and introduced. When working with social media, it's important that you are aware of the most common words and terms so you're not standing and looking like a question mark when someone asks you something. It's especially tricky to learn how to speak "social media language" because there are so many words constantly being introduced. Take Instagram Stories, for example. It's not a new word, but if you are to use it in social media context, it is. And those who don't know what you actually mean, will say the meaning of the word "story" To avoid misunderstandi...

What to Think About When Using Social Media for Customer Service (adsbygoogle = window.adsbygoogle || []).push({}); The way brands are managing their customer service is changing. Why? Simply because new, better, and easier ways of interacting with customers are popping up. Social media is one of them. Are you holding hard to the traditional ways of handling customer service such as customer service line, email, and online support, or are you actively seeking new and more effective ways of handling your customer service? As a brand, you need to be agile and ready to adapt new methods and trends to remain relevant and ahead of your competition. If you don't, you risk falling behind. Being available for customer service is more important than ever, becaus...