Design is a crucial aspect in all types of marketing. In fact, it is a crucial part in many different aspects of your business. To a large extent, it is what sets different business parts, and the deciding factor that makes clients either interested enough to learn more about you, or keep on looking.
In this article, we are going to look closer at how you can create an Eye-Catching Partnership by Incorporating Design, and how you can leverage graphic design for your business.
What is graphic design?
First thing first, what is graphic design?
According to Wikipedia, graphic design is defined as:
”the art, profession and academic discipline whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives.”
As a business, you essentially communicate all the time with your customers in one way or another. In fact, many of your customer interactions are subject to graphic design since we are visual creates.
This includes things like when your customers visit your website, to when they see your social media posts, to when they received a newsletter and everything in between.
With this said, graphic design is a part of business that you should pay great attention to.
The catch is that good graphic design requires a good eye for design and visual content, and far from everyone has that. And even more important, good design is something you learn over time. If you feel like you don’t have the proper graphic design experience, it may make sense to use a graphic design service instead. That way, you’ll be able to get well-optimized content that generates the highest possible ROI. And with that said it can be a well-worthy investment.
Let’s look at some of the ways you can incorporate design into your marketing efforts.
Digital ads
It is in digital marketing that graphic design is perhaps most important for businesses.
Most digital ads are visual, apart from, for example, Google search ads. With that said, it is important to have visually appealing ads to make sure that you get the most bang for your buck. Appealing, well-designed graphics will be able to boost your click-through-rate, and ultimately boost your ROI.
But in the world of digital marketing, it is extremely competitive. Everyone is fighting to get seen, and with the great competition, it is necessary to have visuals that stand out from your competitors’
As you know, humans are visual creatures, and the fact is that the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.
Marketing material
Another type of marketing material that you use to communicate with your customers is also very important. Of course, this area is huge and contains lots of different things, including everything from physical brochures to email newsletters, or social media posts.
But regardless what channel or what type of visual content you are distributing, the same principles apply.
Some of the things worth having in mind are:
Colors
Colors have a greater impact on us humans than we may think. As a matter of fact, different colors are associated with different feelings, and because of this, it is important to learn how you can use colors to your advantage in your visual design in order to catch your customers’ attention, and impact them to do what you want to get them to do, whether it is to subscribe to your newsletter or buy from you.
Research color psychology to learn more about what feelings each color evoke and then use that knowledge to get people to do what you want them to do.
Text size, shapes, and forms
This can be summarized by layout, or structure. How do you structure an ad for best possible results? Obviously, the goal of the ad is to grab people’s attention with your ad, and then get them to do what you want them to do.
When doing this, there are three key elements for design structuring, these are elements, sizing, and color. To begin with, you want the most important parts to be highlighted and noticed first. Some advertisers have cleverly created ads where the first word is made in a huge font, and then the rest of the text in normal size, what this does is it gets people’s attention, and then sparked their interest to continue reading. Now, there an endless number of approaches and ways in which you can use structuring, for example by using images, or leveraging different colors, so it’s about experimenting, or leaving it to the pros if you feel like you don’t know where or how to start. This is also why many businesses turn to on demand graphic design since, doing it successfully is harder than you probably think.
Some beginner’s tips to structuring in design are:
- Use white space
- Use colors according to their psychological impact
- Use images or visuals (remember, humans are visual creatures)
Adapt your designs according to the purpose
Different purposes call for different designs, and it’s important to recognize this.
For example, a display ad should be designed differently from a social media post.
Think about what your goal is with each design, and then execute it accordingly. Do you want to educate your target audience? If so, make sure you both catch their attention and then provide valuable information.
Do you only want to get people to buy from you? If so, make sure you catch their attention and give them a reason to buy from you. Whether it is beautiful photos of your products or compelling presentations. All of these aspects come together to create either a hit or a miss depending on how the design is adapted to the purpose.
