To run a business there is a multitude of factors that come into play. Branding is something that is certainly at the top of the list. There are over 500,000 registered brands in the world and this number increases daily. During the pandemic, most people have shifted to online shopping and brands have relied on social media platforms to advertise their products.
If you are not selling a one-of-a-kind product, it is difficult to differentiate your brand from the countless others you’re competing with. If you fail to set yourself apart, chances are that you will remain largely unnoticed in a very competitive market as customers will not have an incentive to buy from you, rather than from others.
So what should you do to make your brand stand out and remain memorable among thousands more? We have got just the thing for you! After extensive research, we bring you a carefully curated list of pointers that will help you develop a brand identity that is unique and memorable.
Developing a Brand
Your brand is your company’s most important asset. It is how people perceive your company, so it is essential to do your research and give a lot of thought to what your brand and identity should be.
Jeff Bezos, CEO of the globally recognized brand Amazon has so aptly said, “Your brand is what other people say about you when you’re not in the room.” So what do you want people to say about your company in its absence? If you can answer this question, you have a clear idea of what you want your brand to be about. It is also important that people have positive associations with your brand so that when they talk about it, they say good things – free marketing for you.
When developing your brand, keep in mind the people you are targeting and what you want to sell. Once you are sure, the brainstorming part becomes easier. At this point, it is also a good idea to do some market research; send out surveys and questionnaires to get a better idea of what is lacking in the market and how your brand can fill the gap.
Brand Identity
Your brand’s identity consists of various little things that make up the brand, some more significant than others. Your brand logo, for example, is the most essential part of your brand identity as it is what makes the brand recognizable. The iconic Apple logo or the world-famous yellow arches of McDonald’s are two examples that emulate brand identity and association.
The Brisbane, Australia-based professionals at Red Kite Design recommend consulting with agencies to help figure out the nuances to creating a successful brand identity. The uniqueness of your brand identity is also contingent upon your website, social media, content, and advertising. Socially and environmentally responsible brands are becoming increasingly popular; this is another factor that can determine your brand identity.
Alongside the logo, the color themes and fonts you use for your brand also play a part. There needs to be a sense of unity and cohesiveness within all the elements to make it visually and aesthetically pleasing for your audience – from your business cards to your social media and website layout. Choosing the right type of font and colors for your brand is technical work with a lot of science behind it.
Brand Marketing
Even if you have the best logo design and brand identity, it is all insignificant if your brand is not reaching the target audience. This is where the marketing of the brand comes into play. How you market and advertise your brand plays an important role in increasing your reach and awareness.
By using strategic marketing and advertising techniques, most brands are successful in engaging their target audience. This can be done using specialized marketing tools like Search Engine Optimization and Content marketing, improving the user experience by streamlining your website and paid and targeted advertising, especially on social media platforms.
All brands aim to stand out among the plethora of brands out there but not all succeed. To make your brand more unique, memorable, and successful, all these factors need to be considered. Knowing your target audience goes a long way in helping to develop brand identity and, ultimately, brand recognition.
If you are targeting a certain social class with your brand, your brand identity, and advertising should be in accordance with their ideology. At the end of the day, what matters is how others perceive your brand, perceptions you can shape through proper marketing and brand exposure.
