Lead generation is merely the process of identifying and connecting with your potential clients. As a property manager, your main clients are residential or commercial building owners who need help in either selling their property or acquiring a new one. Conversely, your services may also be needed by rental property owners.
The revenue you generate from your business greatly depends on your market share. Thereby, to effectively grow your business, you need to be able to attract more clients. To have a good insight into how you can do so, this lead generation idea list is a great reference. However, you need to consider which leads you are after based on the profitability and lifetime value of a new property owner client. Without further ado, below are some lead generation ideas that can prove to be invaluable for you.
Invest in Your Website
One of the first things that you can do to generate leads is to build a website. If you already have one, then make sure to invest in it by filling it with relevant and quality content. Keep in mind that it is highly likely for owners to check out your website as they are looking around for property managers. Thus, make it look professional and easy for the users to navigate, such that they will be engaged to stay and explore further on what can offer.
An updated website with high-quality content is also what search engines display in the top results when users try to look for any information regarding property managers in your area. Thereby, if you can, seek the services of SEO experts to ensure that your website ranks higher than your competitors. You can even incorporate PPC, or pay-per-click advertising to drive more traffic to your website.
Build a Strong Online Presence
Having a strong online presence can also pave the way for you to generate more leads. Make sure to create an account in different social media platforms because this is a great way to engage with your customers and attract new clients. Otherwise, create videos and upload them on your own channel on YouTube. You can also get your business services listed in different online directories.
Leverage Technology
In this modern-day and age, it is more likely that there is a technology that you can appropriately use for your business. For instance, leveraging a cloud property management software to automate your business processes such as obtaining data from your potential customers and clients and storing it securely. This will most likely free up some of your time dedicated to manual tasks before and you can use this time to focus more on lead generation instead. Not only this, but using cutting edge technology will leave the impression to your clients that you are not only professional and organized, but you are also innovative.
Expand Your Network
Finally, never cease to reach out if you want to generate as many leads as possible. Join property management forums and associations, or even those groups that you can find online. In this way, you are updated with the newest information in the industry and you can exchange banter with the other professionals in your field. As a member of the group or organization, make sure to participate in the events that they will host because in doing so, you can get word-of-mouth referrals.
In line with expanding your network, you can also consider a referral program where other local realtors can provide you with information about potential clients. Of course, you will need to pay them with a certain commission, but it’s all worth it, especially if they refer you to a customer with a significant lifetime value. On the other hand, you can also ponder upon a client referral program wherein your previous clients or existing customers can refer you to new potential ones. In this case, you can offer them a certain cashback or a gift card for their referral.
In conclusion, to get more property management leads, you need to invest in your website and build a strong online presence. As much as possible, use technology as leverage and expand your network. Make sure to constantly keep in touch with your new and existing clients through various channels such as emails. Just make sure that your emails are personalized with targeted information to nurture potential leads and gain the loyalty of your current customers. In the end, your efforts in attracting more clients will all be worth it.
