Are you contemplating investing in CRM software? Customer Relationship Management software is the key to unlocking your business potential, allowing businesses of all sizes to provide world-class customer service and market their products effectively. By using CRM software, you can drive your business forward and establish stronger connections with your clients, but which is better: On-premise CRM or Cloud-based CRM software?
To help you understand your options, let’s take a look at these applications in more detail.
Cloud based CRM
Cloud based CRM services give businesses flexibility and complete control over their client relationships, sales forecasting and completely streamlines the development of new connections within the sales cycle.
When you choose a cloud-based CRM application, you have no need for specialist IT individuals to install and maintain the software, users can expect a hassle-free installation that simply requires an internet connection and an online account. This kind of access can be given to anyone within the business who requires it and can be accessed from anywhere in the world – perfect for remote-based and WFH employees. All upgrades and software maintenance is done automatically via the software.
This seamless application gives anyone with the relevant account and codes instant access. This is vital for those urgent sales calls or unexpected leads that need to be acted upon as quickly as possible. Whether you have mobile sales individuals or employees who work from home, everyone will have access to client data in a single centralized location.
In order to provide freedom and total flexibility for every employee, no matter where in the world they’re based, you can also implement a voice broadcasting service. These types of services enable employees to send automated phone calls quickly and easily to lists of phone numbers in seconds, which will help your company save on time and resources.
With cloud-based CRM software, the safety of your client and sales data is both protected and preserved from cyber-attacks and potential user error. Security concerns are always highlighted when companies consider an online-based application but with cloud-based services, you’ll receive advanced automated security updates and backup policies as well as data recovery in the event of an attack.
On-premise CRM
Many businesses opt for on-premise CRM software options, simply because they’re conscious of the security concerns that they believe come with cloud-based options. When you utilize an on-premise CRM option, the accessibility of your application is one of the biggest issues facing businesses. As this software is installed directly onto specific devices, it can only be accessed on-site and therefore limiting accessibility for remote workers, mobile salespeople, and anyone who works from home.
When it comes to scalability, an on-premise solution simply falls short. Whether you take on more staff, or your business continues to grow exponentially you may find your on-premise CRM struggles to keep up. Updating the latest version across all in-house machines, installing software and security updates, along with the purchase of additional access for new employees, can mean sabotaging your own success and business growth.
An on-premise CRM however, can be fully tailored to meet the exact requirements and needs of your business, whereas cloud-based options take a “one-size-fits-all” approach.
Final thoughts…
Do you know which CRM software application is best for you and your business? No two businesses are the same, so ensure you know exactly what your business needs before you invest in CRM software.
