Promotional products are great whether your company is local only or multi-national. The question is what sort of promotional items would allow you to enjoy the greatest return in terms of visibility and brand recognition. Have you considered what custom hats would accomplish? Here are some reasons why this type of promotional item works so well.
Custom Hats is Something People Will Wear
The best promotional items are those that recipients can put to good use. That’s one reason why things like notepads, mousepads and pens remain popular choices. Have you thought about custom hats as also being something people will use frequently?
Customized hats like baseball caps come in handy in all sorts of situations. They can be slipped on when running errands, since people don’t have to do anything with their hair before leaving the house. They’re great for providing some cover while enjoying a sunny day at the park. If you attend an outdoor concert and want some easy protection from the sun, few things are better than custom hats with a nice brim.
By providing something that people will wear, you have the opportunity to keep the company name in front of them. That’s true even when they’re doing something away from work. You can bet that this simple form of reinforcement will increase the odds that they will think of your company when they need to buy something that your business offers.
Great Passive Marketing Approach
When it comes to passive marketing, few things can beat customized hats with your company’s logo.
It’s not just about the person wearing the hat. Others who see it may wonder what your company offers. That can lead to quick searches on smartphones and the generation of interest in your products. Think of someone wearing a cap or hat with your company logo and name as something of a walking billboard. Every person who sees it has the potential to become a customer.
Stylish Caps are Popular with Everyone
There’s not much point in spending good money for items that end up stuck in the backs of drawers. You want to pass on something that sees the light of day frequently. That’s where the practical nature of promotional hats and caps comes into play. Since they are likely to be worn often, they are popular choices for promoting your company. Best of all, they hold up well enough to remain popular for a number of years. More years of use translates into longer periods of free advertising for your business.
A Versatile Promotional Tool for All Events
Can you think of anything that would be more welcome as part of any event? You can use the custom printed hats at trade shows, chamber of commerce events, visits with current and potential customers, and even as part of holiday gifts. Think of what a valued customer would think if he or she received a hat filled to the brim with candies as an end-of-the-year gift. From events you attend to marketing approaches like direct mailing, personalized hats will work well.
One Size Fits All
Unlike some types of promotional items like tee or golf shirts, caps and hats don’t have to be specific sizes. You can choose something that’s designed for most people. The fact they can be fitted by choosing a design with the adjustable snapback ensures it works well for everyone. That makes it all the easier to order an adult size in greater quantities and save a lot of your marketing money.
If you’ve never tried baseball caps, trucker hats, or any other type of headwear as a promotional effort, now’s the time to change that. A professional can go over options for all sorts of great designcool options and customize them with your logo, slogan, and company colors. Once you try these for one event, you’ll never want to be without them again.
