Although marketing principles remain the same each year, the tools that businesses use to achieve success varies. Unlike the past where most businesses used newspapers to market their products/services, today most businesses have turned to artificial intelligence and digital marketing.
With competition among businesses getting tougher and tougher, businesses are looking for creative ways to attract their target audience while at the same time keep their marketing cost down.
Luckily, there are a lot of marketing tools to can help businesses reach out to their target customers. In this article, we going to discuss the best marketing apps that businesses should use to attract their target clients.
1. Ahrefs
Any experienced digital marketer knows that marketing cannot be complete without the help of Ahrefs. Ahrefs is a well-known tool used for search engine optimization (SEO) analysis and backlinks.
If you want to know the tricks that your competitors are using to outrank you in the search engine, then this is the tool to use. Ranking on major search engines such as Google is now a huge target for most marketers. Statistics show that more than 90% of buyers begin their search on the search engine. That explains why many businesses are striving to ensure that their web pages rank on top of a major search engine result page (SERP).
If you want your organic traffic to grow, monitor your niche or know what your competitors are up to, then Ahrefs is the right tool to use. It will help you know why your competitors rank so high and what you need to do to outrank them. This tool is highly recommended particularly for businesses that rely on SEO techniques to reach out to their target customers.
2. Spokeo
Spokeo is a tool that specializes in organizing and aggregating public data. Some of their sources include social media profiles, surveys, mail list among many others. Over the last few years, Spokeo has become very useful especially to businesses.
The fact that this tool aggregates data from both online and offline sources means that businesses can use to find more information about their competitors and employees. For instance, you can use reverse phone lookup to find your competitor’s social media profile and check the strategy that they are using to attract customers.
You can also use Spokeo phone number search to analyze employees that you are planning to hire to see if they have any criminal record. It is indeed the best tool to use to ensure that you hire the best employees who are honest and hardworking.
It is also the best tool to use to monitor your competitors marketing strategies.
3. Clockify
Clockify is a free time tracking software. It is the only free time tracking software. This software allows you to track work hours across multiple projects that your business is undertaking.
Clockify is highly recommended for businesses that want to enhance efficiency by eliminating time wastage. When you use this tool, you will get to track the time that your business spends when working on crucial projects. This is very important because you will get to know if your employees are productive. If not then you will know what to do to improve their productivity.
Taking time on the project that you undertake will help you know how much time each project takes, a factor that will help you determine how much you will charge your client. It is indeed the best time management tool to use to improve efficiency in your business.
4. Hunter.io
The greatest challenge that most businesses face is determining which emails are genuine and which ones are not. Hunter.io is a tool that helps to make the process of verifying professional email address simple.
This tool can help you search for email addresses using the website domain. Its ability to provide a reliable list of emails addresses within a short period has made it an important marketing tool for marketers.
Hunter.io works by searching emails across the internet. In addition to providing an email address, this software also provides additional data about your competitors to help you make an informed decision when crafting your marketing strategy.
5. Mailshake
Mailshake is a cold email tool designed to help businesses reach out to mare customer and boost their sales. It automatically sends multiple emails at the same time. If your business relies heavily on cold emails to boost sales, then this is a must-use tool.
To conclude, there are many tools that can help you to improve your business strategy. Among them, I have chosen these 5 according to my own experience in working with such apps. Try them and ensure in my words.
Valerie Malecha is a content writer for Spokeo. Her main interests are traveling, meeting new people and trying something new. She is experienced in marketing, business, travel, and technology topics.
