Amazon has been around for years, and the eCommerce platform is a leader in online sales. If you’re an Amazon seller, you have an advantage over other retailers because of the sheer number of people using Amazon as a product discovery tool.
And also because many consumers trust Amazon more than any other retailer. However, that doesn’t necessarily mean sellers automatically see success on this platform. To be successful on Amazon, you need to know a few critical things about how the eCommerce giant works and how consumers behave when shopping on it.
Start With a Great Product
“If you have a great product, Amazon will find it.”
It is the golden rule of selling on Amazon, which we always want sellers to remember. If you have a fantastic product that people are dying for, you can feel confident in your chances of success. But what does significant mean? It means something different for every seller and depends on what type of products they’re selling.
As a general rule of thumb, if your product is unique and there aren’t already many sellers competing with the same things as you, then chances are good that yours will be successful on Amazon. However, suppose numerous competitors are selling similar products at similar prices. In that case, it may not make sense for them to buy from an unknown seller like yourself instead of someone else who has been doing this longer than them.
Make Sure to Price Your Product Correctly
Pricing your product correctly is essential. You want to price it below the competition, but not so far that you are giving away your product for less than it’s worth. A good strategy is setting a competitive price and adding a discount if the customer purchases in bulk. It encourages customers to buy more and saves you time in shipping costs and storage fees, which will help keep costs down for everyone involved.
Also, remember that different types of buyers will have different needs when pricing their products. For example, value-seekers want a great deal, budget-minded buyers don’t mind paying more, convenience seekers look at shipping times before making purchases, fashionistas care about style first, and bargain hunters hunt for sales. It’s important that when selling on Amazon, all sellers understand these different behaviors so that they can tailor their pricing accordingly.
Know Your Buyer and Sell to Them as if You Were in the Same Room With Them
To succeed on Amazon, you must know your buyer. You need to understand their needs and wants, their pain points, their buying behavior, and triggers, and you also need to know their buying habits. You can opt for Amazon intelligence providers, who offer such insights and more to help you sell better on Amazon. From sales visualization to cost analysis, you can access all data points from this type of intelligence.
Suppose you sell products that appeal to the general public or have mass appeal. In that case, it is perfectly fine if you do not have a deep understanding of your everyday user’s likes and dislikes as long as they meet the basic requirements of being fit for purpose. However, if you are trying to sell an item that is highly specialized in nature and only appeals to a specific niche audience. Then you must understand who these people are and why they would purchase from your store rather than go elsewhere.
Work on Photos and Descriptions Until You Get Them Right
Photos and descriptions are crucial for attracting customers. A good image should show off the product so that it’s easy to understand what it is. Good photos can help you sell more of your inventory. You want people to see the product from different angles, including details like the size of buttons or the logo on a hat.
A description should give enough detail about the product so that someone reading it can clearly understand what they might be buying. Make sure your descriptions aren’t too long, no more than 500 words. You don’t want your customers scrolling through pages and pages of text just trying to find out whether or not they’re interested in buying something.
Get Lots of Reviews
Reviewing your product is one of the best ways to gain the trust of potential customers. You can increase your sales by getting lots of reviews from customers who are genuinely happy with your product. But how do you get lots of reviews? The answer is simple, ask for them. Many sellers have done this successfully. If you want to succeed on Amazon, then you should follow their example.
There are also some things that sellers should stay away from when it comes to asking for reviews. These include buying reviews, asking friends and family members, asking people to change their reviews, and finally, asking someone else’s customer’s permission before posting their comments online. Even if they said others could post on social media without prior consent.
Optimize for Amazon’s Search Engine
Amazon has its search engine; if you’re not optimizing your product listing for that, you could be missing out on hundreds or thousands of dollars in revenue. Why? Amazon’s ranking algorithm isn’t all that different from Google’s, both reward listings/websites based on how many other listings/sites link to them. And since Amazon is the second-largest online retailer in the world, it makes sense that they would also have their own version of this process.
So what are some ways we can optimize our listings for Amazon? One way is through reviews, a product with more reviews will be more visible than another with less, and every review counts. The more positive feedback there is about your product, the better chance it has of standing out among its competitors. Another strategy is keyword optimization, which involves including keywords in your title and description fields to help customers find your products when searching for specific terms related to your offer.
Get Into Amazon’s Buy Box
Finding your product in the buy box is critical to your success on Amazon. The buy box is that green box on the right side of an item’s listing. It tells shoppers that this is what they are looking for and helps them make a quick decision about whether or not they want to purchase your product. Here’s what you need to know about getting into the buy box:
- You first need to get some reviews so that Amazon can start showing your product as a “frequently bought together” item after someone has purchased one of their products from their store. It will help increase sales volume even more because customers will find it easier than ever when shopping around for items like yours.
- You don’t have any control over who gets into this coveted position other than by increasing product sales volume through advertising spend increases (PPC). So if someone else outspends you during peak selling periods, they could potentially steal all of those sales revenue opportunities from you forever.
Take Advantage of Fulfillment by Amazon’s (FBA) Benefits
There are a few reasons why Amazon FBA is such a great tool. All of them revolve around the fact that you don’t have to worry about shipping your products from home, which is time-consuming and expensive. Instead, you can send your inventory to Amazon for storage and let them handle all of the shipments for you. It makes it much easier to deliver your products faster and at a lower cost than if you were doing it yourself. And it also helps make sure everything looks professional when customers receive their orders.
Well, there you have it! It’s a lot of work, but We hope these tips will help you succeed on Amazon. All you need to do is have a great product, price it just right, create a clear and concise Amazon listing, get reviews from genuine customers, and optimize the text on your product page for Amazon’s A9 search engine.
