The ecommerce industry is booming. Fuelled by advances in technology and shifting consumer behavior, the sector is enjoying a golden period of remarkable growth and success.
As the owner of an ecommerce store, being able to predict what may lie ahead for your business is a key skill. However, it is easier said than done, so we’ve put together a list of things to expect from your ecommerce store in 2023 to help you out. Read on to find out more.
More Mobile Shopping
In days gone by, most people accessed ecommerce stores from desktop computers and laptops. While these methods still account for a segment of your customers, you can expect to see an increasing majority of users access your platform through mobile devices.
When learning about eCommerce – how to use it the right way, accessibility is a fundamental cornerstone. Knowing how your customers are using your platform can allow you to optimise your services to best suit their particular needs and requirements.
As our mobile devices become more and more powerful, you can expect to see an increasing number of consumers access your platform through mobile alone. What this means is that it’s absolutely crucial that your ecommerce store has a functioning mobile version in place, or you could see yourself rapidly falling behind your competitors.
Personalisation Opportunities
Consumers today are looking to form deeper and more meaningful relationships with brands and businesses. They want to feel recognised and appreciated, more than just another customer.
Modern technology allows for ecommerce merchants to personalize the shopping experience. By harnessing the power of machine learning and AI technology, you can analyze customer data across a number of different metrics to tailor the experience for each visitor, creating a unique experience that will help forge a connection with consumers.
As we head further into 2023, you can expect to see further opportunities for personalisation on your platform. Future consumers will also come to expect these features, so it’s vital you take steps to address these changing customer preferences.
Further Social Media Integration Options
In recent times, we’ve seen an increasing number of social media platforms launch their own native shopping features. Facebook, Instagram, TikTok, and Snapchat all allow for in-app shopping, with brands able to set up their own stores on the platforms themselves.
This is something you can certainly expect to see more of in 2023. Social media companies are constantly looking for ways to monetize their platforms and profit from their enormous user bases.
One interesting thing to note is that age largely defines what social media platforms customers will use for shopping. This demonstrates the importance of proper research and planning; you should focus on the platform that attracts your target demographic.
Consumer Demand for AR/VR
Ecommerce offers customers an easier and more convenient way to shop. Rather than having to travel and visit physical stores, consumers can browse a huge range of products from the comfort of their homes and have goods delivered directly to their front door.
As technology continues to improve, consumer demand for greater convenience will rise. Augmented reality (AR) and virtual reality (VR) are two of the most exciting tech products today. These can be used by ecommerce platforms to create immersive, engaging shopping experiences, with features for virtual product try-ons and tests made possible.
As an ecommerce business owner, you can expect to see consumer demand for AR and VR features rise, and it’s important that you have a plan in place to address these needs when the time comes.
Conclusion
Use this guide to learn what to expect from your ecommerce store in 2023 and how to take steps to ensure you are ready.
