Business

Cybersecurity is rarely far from the news. Every so often, cybersecurity makes the news headlines. Hacking is used to blackmail and or steal funds, and it is also used as a malicious political tool. As such, it is important that your IT department keeps up to date with cybersecurity trends and defences, or you commission a specialist vendor to do it for you. One security measure that may be deployed to sure up your IT security is Zero Trust. Let’s take a deep dive into what it is and why you need it. Zero Trust In essence, Zero Trust adopts the principle of ‘don’t trust anyone and deploys this philosophy into your IT infrastructure. The concept is simply not to trust any device or person unless verified. This ‘don’t trust anyone’ concept is used both inside and outside a defined perimet...

Running your own business can be incredibly time-consuming and difficult, especially if you’re trying to manage it all yourself. Early on, it can make more sense to handle each aspect of your business on your own, but as your business continues to grow, you may find yourself needing to hire someone to help out in certain areas so you can focus on the things you know best.  For many business owners, sorting out finances can be one of the trickiest, and perhaps most boring, aspects of running a company, so hiring a bookkeeper is high on the priority list when considering who to hire first, particularly on a freelance basis when your business is small. If you’re hoping to expand your business and hire someone new, then here are four reasons why you should hire a bookkeeper to take care...

Marketing is the process of promoting, selling, and distributing goods or services to customers. The purpose of marketing is to create a need for a product or service that isn't there before by stimulating people into buying it. It also helps companies understand their target audience better to reach out to them more effectively. The company can present relevant information about products/services that they know will be beneficial for them. Marketing Vs. Digital Marketing Marketing is used when a company wants to tell people about its product or service but does not want to provide any information on how it can benefit the customer. Marketing focuses more on getting customers interested in a product/service by telling them what it can offer rather than providing any relevant informat...

Over the last decade, the retail landscape has been completely reconstructed thanks to the rise of the digital world. Additionally, the ongoing pandemic has changed customer behavior forever, as more and more customers prefer shopping online. Due to this boom in the e-commerce sector, many entrepreneurs have shown interest in opening an online business. With everything gone online, now is a good time for all business owners to start a digital marketing strategy. If you are considering opening an online business or if you have an existing online store, these Digital Marketing tips will help you promote your business and reach a substantial target audience. Search popular niches for an online business To start a successful online business, the first thing you need to do is research th...

To enhance your relationships with customers, you might want to express your gratitude to them on opportune occasions. Read this article to get to know how exactly to do it! Expressing gratitude to your clients is one of the easiest and the most efficient ways of moving prospects through your pipeline faster. By using this trick, you'll remind your customers that you remember about them and are interested in staying in touch with them. From this article, you'll get to know how and when you might want to say "thank you" to your potential buyers. These recommendations should come in handy for businesses of various industries, regardless of their size. Personalize Outreach to Boost Response Rates Some businesses send out identical messages to all their clients. Customers understand v...

Hiring a Commercial Lease Attorney  In the business world contracts are a key part of daily activity and cover a wide assortment of business needs. Contracts between suppliers, property owners, and service providers are just some contracts your business may enter into. As every business is different the types of contracts you need can also vary. Even with the rise of digital retail and e-commerce many companies still require commercial property. Commercial leases are common as many companies do not see the finical benefit of owning their own property and appreciate the flexibility leasing can provide. Your company may require leasing for storefronts, product storage, production, office space, or any other business need. As commercial leases can be quite involved you’ll want to co...

No matter what business you’re in, you won’t get far without loyal customers. In the perfect world, it would be enough for you to develop the ideal product or service to stay afloat and make a profit. Sadly, the world we live in today is far from perfect. As such, you always need to go the extra mile to attract new customers and keep some of them with you. This means standing out from the vast competition and constantly improving various aspects of your business. The internet and new technologies have provided business owners with a wide range of opportunities to market their brands, reach their target audiences and build customer loyalty. However, the abundance of tools to choose from and strategies to develop might quickly overwhelm you, especially if you have just started your bu...

HR - Human Resources As a small business owner, you need to be careful on the strategies you use as these lay foundation that will impact your success long-term. Create and implement robust strategies today, and your business will have better chances of succeeding in the future.  You should pay attention to your human resource (HR) strategy. HR strategy is defined as your business's overall plan for managing its human capital to align with your goals. It aims to identify your business's existing and future human resources needs and sets the direction for different areas of HR—namely recruitment, retention, and compensation.  To ensure that your HR strategy contributes to the success of your small business, work on improving it by following this guide: Focus On Recr...

Running a business is not an easy endeavor! No matter what size your business is, you have a lot of responsibilities - from overseeing business operations to holding executive meetings and everything that comes in between. Plus, it is easy to feel overwhelmed if you factor accounting into the mix. A simple accounting is in itself a difficult task to pull off. Mixing it with the complex business calculation feels like an impossible task. Despite the challenges accounting poses, it is an important part of any business for many reasons. For instance, it allows you to track the financial flow of the business and ensures your business sustains financial stability. That said, if you are a business, you must make accounting a priority! However, if you are worried about not b...

Here’s the thing – marketing is essential for your business, and, without it, your business may very well not survive. Marketing is the practice of building brand awareness for your business, growing engagement, increasing sales, and promoting engagement overall. Marketing, like any business function, is an integral component to ensuring your success. Moreover, it sustains your business so that it may remain in league with potential competitors.  Marketing isn’t something that any one person can just pick up and excel at, either. Your business’ marketing team should be professional, well-educated, and fit to the tasks you set out for them. Marketing is critical for your business; it shouldn’t be where you skimp on costs, because ultimately it is essential for driving sales.  With...

Employee Branding means using your employees as a spokesperson for your organization or brand. If your employees are happy in their workspace they can help support and even increase your brand value. When you meet your employees’ expectations, or go over and above they are satisfied and happy, which in turn betters your brand value by word of mouth and invariably, social media.  Employee branding has innumerable benefits, a few of which are listed below. Invariably increases productivity When your employees are happy, they are more likely to be productive. That’s a fact. They will look for new ways to complete a task with less fatigue setting in. This also opens avenues for innovation within your organization. New and improved solutions to your business problems, help wi...

Getting your products into new hands is always exciting, and it can be doubly exciting when those new customers live elsewhere in the world. But expanding your operations into lucrative overseas markets isn’t as simple as boarding a plane. It takes thought, research, strategic partnerships and agility to pull off a successful international expansion.  Do not be deterred by the horror stories. Yes, you can find countless examples of (perhaps naïve, perhaps unlucky) businesses whose international expansion backfired. They followed the old model of road testing their company locally before carefully expanding, country by country, but their efforts imploded upon arrival. What gives?  Those companies – who now have the misfortune of modelling what not to do – probably fell prey to som...

There comes a point in many businesses when the off-the-shelf software solutions are no longer sufficient. This issue is especially true for firms with niche markets or innovative practices. At this point, it's time to consider investing in custom business software. Developing custom business software is a significant undertaking with many barriers that deter business leadership from committing. Here are six reasons it's well worth the return on investment to help you drive the process. Eliminates the Need for Multiple Applications One of the most significant benefits of investing in custom software is centralization. If your business requires multiple integrations or web applications that don't interact smoothly, replacing them with one centralized tool is incredibly beneficial. ...

The employee retention rate, as its name suggests, refers to the rate at which businesses succeed at retaining their employees. It is a concept most business owners and managers are familiar with. This is because it is an important indicator of a business’s health. Due to the well-known benefits of employee retention, businesses that manage to keep their employees happy and retain them can expect higher productivity, more synergy in the workplace, more loyalty from the employees, and much more. The benefits don’t stop internally either: a high employee retention rate helps a company build its brand and attract investors.  So, how can a business keep its employees happy? The easiest and go-to method has been ‘a pay raise’, and while this method works and boosts employee retention ...

Everyone deserves fair treatment at work. Ideally, you should be hired on merit and promoted on talent. Your workplace should foster an environment that makes you feel safe and respected while working your best to earn an honest living. No one should fear going to work because they may face undue harassment or discrimination due to their sexuality, religion, race, or gender. To this purpose, many federal and state laws provide protection to the employees against this type of behavior and terms discrimination as illegal. If you face such discrimination at work, the best wrongful termination lawyers in Los Angeles can help you gain your dignity back.  How to identify workplace discrimination? Workplace discrimination is not always easy to identify. Sometimes, you may get confused if...

Is the retail betting market about to be relegated to the background? Do offline bookmakers stand a chance in the ever-growing competition in the online gambling industry? Predictions and projections have been made about the non-sustainability of retail betting platforms in the face of the increasing numbers of online gambling platforms. The dominance of retail betting in the face of all that can be attributed to the integration of newer technologies, designed to attract new players to the fold. So, in this article, we will explain in detail the steps you must take to establish your retail betting platform. 1. It Starts with a Business Plan You don’t just wake up one morning, look around your vicinity, and seeing no offline bookmaker anywhere close, and decide to open a betting sh...

The government leader of Osun state revealed that his team is looking into establishing a new generation of leaders. That was the goal for the essay contest on the 2021 Independence Day. A girl from Fakunle secondary school and a Bowen University medical student won the essay contest. There was an institution section too where the Odo government emerged as the winner. The participants wrote all the essays without help from professional writers from grade miners or other writing companies. Earlier, the Osun State has stated that interested learners in high school and colleges should deliver essays on specified subjects. The Osun leader sent his assistant to represent him during the essay contest finals. The occasion was to celebrate sixty-one years of independence. The essay...

Your data is your business's lifeblood. It is essential to protect it from unauthorized access, theft, or destruction. But how can you be sure your data is safe when it's in the cloud? Here are some ways to ensure end-to-end security for your business data with a cloud security platform. Identify Your Sensitive Data and Classify It According to Its Level of Importance According to Gartner, the worldwide information security market will reach $170.4 billion in 2022. As a business owner, it is vital to understand what information you need to protect and its risks. It will enable you to set up security measures based on your company's specific needs. You must classify your data into three tiers: high-risk, medium-risk, and low-risk. Sensitive data that falls into the high-risk ...