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The Importance of Marketing Your New Business
Ask any new business owner and they will tell you of the importance of getting the name of the business out there. If you build it, they will not necessarily come because, unless customers know of the existence of your business and/or products, how are they meant to find you? As an entrepreneur, marketing may not necessarily be your bag – we get it – which is why many new businesses fail and close their doors within the first year of operation. Taking the leap of faith and starting a new business is scary, especially if you are not a seasoned entrepreneur (with experience of starting various new ventures), so you want to do everything in your power to make sure that it works. When you draw up a business plan, marketing costs will have been factored into your overheads. Without an...