Unique Ways To Build Brand Awareness
Unique Ways To Build Brand Awareness (adsbygoogle = window.adsbygoogle || []).push({}); Awareness should be regarded as the first step on the path to conversion. It, alone, rarely does much, yet without it nothing else is possible. To build awareness, regardless of which tool you use, you have to accomplish two things: 1. Relevance. The human capacity to ignore what doesn't matter is stupendous. The human capacity to notice what does, regardless of distractions, is truly impressive. Decades of advertising research have proven again and again that an ounce of personal relevance is worth a ton of GRPs.
2. Passive exposure. This is something even Google has come around to accepting, and they now advise marketers to model communications plans accordingly. The process of conve...