Social Media

How to spy on your competitors on social media, and reverse-engineer their strategy You’ve been using social media for a while, but you’re not generating the results you are hoping for. You go to your competitor on social media only to see that they are dominating. They have more followers than you, they have a much more engaged audience, and people seem to genuinely care about them. But what is it that they do that you don’t? Social media has time and time over proven itself able to help brands achieve tremendous marketing results, but the truth is, unless you have a clear strategy, you won’t reach any of them. But if your competitor is, you should be able to, right? If your competitors are succeeding on social media, you obviously want to reverse-engineer their strategy...

42% of the global population is using social media.  An even more dramatic stat says that the average person spends approximately 5 years of their life on Facebook, Twitter, Instagram, and other channels, which means that brands can use this social media addiction to their advantage.  People have become extremely skillful when it comes to avoiding and blocking traditional ads and commercials. Social media platforms have given brands a new, powerful way of reaching their target audiences, raising awareness and recognition, as well as interacting with their customers.  But, there are numerous social media channels and if you don’t want to spread yourself too thin and waste your resources on the ones that won’t contribute to the growth of your business, it’s important to make a smart...

Looking to humanize your brand with social media? Today, the discussion to ”humanize your brand” has become more and more common. Back in the days, the topic of humanizing brands was essentially never discussed, but now, it is becoming increasingly important to brands as they start to realize just how effective of a marketing tactic it really is.  The distance between brands and customers were big, and the relationships between customers and businesses weren’t very strong. But now, the relationships that certain brands have with their customers today was almost unthinkable back in the days. Furthermore, brands were also terrified of being open, transparent, and admitting any mistakes in the fear of it damaging them and their reputation. Until.. businesses realized that it a...

Struggling to reach your target audience on social media? As a business, reaching your target audience is crucial for success. As a marketer, it’s simply not enough to use fancy tools and clever strategies to reach a bunch of people if none of those people are part of your targeted audience. As a brand, the most relevant people to you, especially in your marketing is your target audience. These are the individuals who are customers of you and carry characteristics which the people who buy from you do. As such, this means that they’ll be far more likely to buy from you than anyone else, since they have experienced the pain point your brand is solving, and they are aware that a problem exists. You’ve probably seen the impressive social media marketing statistics which proves the im...

Social media has time and time over shown itself able to generate incredible marketing results for brands. Many new companies have been built on the back of Instagram and are now worth millions of dollars, and at the same time, it allows some of the world’s largest brands such as Coca-Cola and Nike to reach out to their audience, and interact with them. You can almost think of social media as a Swiss army knife for marketers. It’s a universal marketing tool which can be used in so many different ways to help marketers generate results within a whole array of marketing areas. Despite this, for the vast majority of brands and marketers that are leveraging social media, only a few of the tools in the knife are being used. The rest are being neglected and forgotten. What do I mean by...

You’re probably doing way too little marketing research. Don’t worry, though, your competitors probably are too. But that’s no reason to kick your feet on the table and celebrate a victory. Instead, you want to do marketing research so you can kick your feet up on a pile of cash instead. No. But really. Marketing research is a crucial part of all successful businesses. And frankly, one of the reasons that not all business aren’t successful is just that. Doing marketing research back in the days was a lengthy and demanding task. The process was ineffective, and it cost a lot of money. On the flip side, things have changed, and now, we have social media. It’s no secret that social media can drive amazing marketing results, help you build customer relationships, and so on, b...

Have you ever walked into a store and walked past the soda aisle, too tired to think about what type of drink you want to have? As such, your hands probably landed on one of the brands you could recognize, among the countless and countless of other cans and bottles with names you’ve never heard before. If you buy soda by default, you’ll probably also land on the world’s most powerful soda brand: Coca-Cola. This goes to show the power of marketing, but more specifically, the power of branding. Whether you know it or not, a lot of your purchase decisions are driven by branding, it feels a little scary when you think about it since it can feel like we’re actually not in control when we buy something. And as humans, we want to feel like we’re in full control, not brainwashed by ...

When you speak to your customers as a brand, you speak in a particular voice and tone - whether you know it or not. Just like you speak to your peers in a special voice and tone, when you speak to your customers through social media, you do the same. Whether you know it or not. But in your mind, you probably have an idea of how you want to be perceived by your audience. But is your social media brand voice reflecting that? Whether you have multiple people managing your social media or do it all by yourself, chances are, you aren’t using a brand voice consistently. Just like your logo and your name, your brand voice is an important part of your branding strategy and has a huge impact on whether or not your audience will remember and resonate with you. And maybe most importantly,...

If you’re working with SEO, you’re probably already aware of how important backlinks are for rankings. Today, backlinks are one of the most crucial and impactful search engine ranking criteria, and if you don’t continuously add backlinks from other sites to your collection, you will struggle to grow your rankings. But while acquiring backlinks is extremely important for ranking well on search engines, it’s also more difficult than ever to acquire them. Right now, everyone is working with email outreach and leveraging things like the broken link method and infographics in the hopes of getting backlinks, but since so many people are using these methods, it is now more competitive and more difficult than ever to gain effective results with these strategies. For continued traffic to y...

If you follow the world of internet marketing – or even marketing in general – you know that influencers have become a popular trend. Basically, brands use people with influence in a given space to directly communicate with their target audience. This is a great model, but it is only successful when deployed correctly. Let’s take a look at four steps which can help the influencer brand relationship become mutually beneficial. #1 – Be Authentic This relationship is not going to be successful if it is fabricated. It needs to be authentic in the sense that the influencer needs to truly believe in the product or service being promoted. Ideally, the influencer will have been a user of the brand’s products prior to even having a professional relationship, although that isn’t always going to be...

Curious about reasons you are being unfollowed on social media? Tired of people unfollowing you all the time? (adsbygoogle = window.adsbygoogle || []).push({});   If you’re using social media regularly, I can with 100 percent certainty say that you’ve been unfollowed at least one time. Probably substantially more. Considering the fact that your goal is to grow your page, it’s always frustrating when the numbers do the opposite. You’re eager to reach a particular goal and you’re just waiting for the last few followers to come to you. You constantly refresh your follower count and dream of better days when you have reached your follower milestone. But then you go to your followers and see that you’ve lost followers instead. The shock can be devastating.  I...

You’re probably not unfamiliar with the fact that video content has skyrocketed in popularity over the last couple of years. And social media video isn’t any different. Chances are, that’s exactly why you’re here. But the thing is, anyone can record a video on their phone and upload it to social media. In marketing, what truly matters is how you can create kick-ass marketing videos and upload social media video that drives engagement and incredible results. Videos are playing a greater and greater importance on social media, and as a brand and marketer, you obviously want to take advantage of the increased interest and increased social media video consumption. In fact, when was the last time you watched a video on social media? If I’d asked you that question five years ago, t...

Looking to boost your social media exposure? Are you feeling like you don’t get the exposure you deserve on social media? Do you want to increase your visibility on the social platforms you use and get more followers? Since more people than ever are now using social media, the competition is tougher than ever, and standing out from the crowd and gaining social media exposure is getting increasingly difficult. This means that in order to continue to generate great social media results, you need to work harder than ever to gain more social media exposure. Or, you can just identify the things that are clearly working, double down on those, and then leverage the tactics and tricks that your competitors aren’t using in order to gain a greater exposure. With more than 2,5 billion ...

Want to increase customer loyalty with social media? I frequently emphasize the fact that social media isn’t a promotional tool. And when I say that, many traditional marketers just wrinkle their forehead and ask what social media is any good for if it isn’t a promotional tool. But the fact of the matter is that social media is a relationship tool, not a promotional tool. After all, it’s called social media. You’re obviously meant to be social. So if you shouldn’t shove ads in your customer’s face with social media, how will it benefit your brand? In the best possible way of course, by using it to build relationships with your audience. The best marketing isn’t the one where you try to shove as much as down your audience’s throats as possible, but instead, the best rel...

As a brand, your customers are everything. But that’s not really something new, is it? But despite this, far too many brands act like they aren’t. Rather than focusing on building customer relationships, they focus on acquiring more and more customers. And once they are acquired, they are neglected and forgotten. Building customer relationships is crucial for customer retention and loyalty, and the statistics also speak very clearly about this, too. Because the fact of the matter is that loyal customers are worth up to 10x more as their first purchase. Moreover, the probability of selling to an existing customer is 60-70%, whereas the probability of selling to a new prospect is only 5-20%. As a brand, your end goal is always to drive sales. But in order to dr...

Social media has a ton of benefits. At least if you’d trust the opinions of the crowd, since more than 2.46 billion people are using it. It is an incredible marketing tool that has skyrocketed in popularity, but most importantly, it is a communications tool that has completely revolutionized the way we communicate, most often to the better. But as with anything, social media comes with its own set of social media problems. If you are a regular user of social media or perhaps someone who’s working for a social media marketing agency,chances are, you’ve faced some of them already. And if you’ve been updated with news, it’s almost impossible to have missed news about people who have gotten themselves into dangerous situations as a result of social media, and more. While the ben...

What is the best thing about social media in your opinion? I guess it’s the fact that people have the choice and listen to you only if they want to. What could this mean? That the visitors are either interested in your products/services or they just want to hear what you have to say. You are not pushing your messages to them. The technique has nothing in common with television, radio or newspaper ads. The main question now is how to grow the number of your social media followers and engage with them. Would you like to boost your influence? Then, you need to nurture your followers. One way to reach this is by claiming yourself an expert in your business. You do not have to know social media like the back of your hands for that.   However, you need to know that social media infl...