Social Media

Wondering why you should be funny on social media? Wondering why you need to incorporate humor in your marketing? Humans love humor and to laugh. There's not one person that dislikes laughing and being entertained by something funny. In fact, laughing leaves your muscles relaxed for up to 45 minutes after, boosts the immune system, protects the heart, and much more But apart from just the health benefits of laughing, humans do enjoy laughing. And the best part is that when you get someone to laugh, they tend to like you more, something that can be beneficial in marketing. Because the truth is, the majority of viral content that you see on social media is humorous. This means that content that is humorous have a greater viral appeal, and a bigger spreading effect. Today...

Want to ensure that you stay safe on social media? The way we communicate is rapidly changing. From first using only face-to-face interactions, to sending letters, to calling, and now, using social media. Social media has opened up incredible opportunities for you to communicate with people from all over the world in a matter of seconds with the help of social media sites. The internet and social media revolution have begun, and in 2018, it is estimated that the total number of social media users around the world will reach a whopping 2.62 billion people. And the growth of social media users doesn’t look like it’s slowing anytime soon. As social media has evolved, tons of social media platforms have emerged. Now, there are Instagram, Facebook, Twitter, Pinterest, blogs, a...

Are you getting the most out of your social media marketing? We all know that social media can help brands generate incredible marketing results. As a result, more and more brands are hopping into social media and the marketing potential that can be tapped there. When talking about social media marketing, we often talk about using clever strategies and launching successful campaigns, but something that is often neglected in today's social media marketing landscape is social media optimisation. And when I researched topics to write about to help you succeed with social media, it struck me that while social media optimisation is tremendously important, there are relatively few people talking about it, and more importantly, there are few posts that cover all areas of social media ...

Social media is inundated with visual media nowadays, which makes it more and more difficult for photos to stand out. That is why if you want your photos to draw attention, you need to snap photos that are more likely to get noticed. Make no mistake snapping photos that are able to draw attention isn’t easy, but there are several ways that you could start: Create more interesting composition with the rule of thirds The rule of thirds is a rule for framing and composition that involves dividing your frame into a three by three grid (on most cameras you can turn on the grid function to overlay it on your frame). Based on that grid, you should position your subject as well as other elements. Normally this will mean placing the subject in one third so that it is off-center, and using t...

Looking for a social media glossary and social media dictionary with explanations to social media terms? Social media has skyrocketed in popularity in just a couple of years. It has completely revolutionized our society and the way we interact with each other - from all parts of the world. Today, more than 3 billion people using social media, and this accounts for about 40 percent of the world's population. Safe to say that we're living in a social media revolution. But with the huge space of social media, which includes everything from apps, social media marketing, building brands, and much more, has a lot of new words, terms, and phrases been born. For people who are completely new to social media, hopping into it can be intimidating, because there's so much to learn, especially...

Are you also wondering what social media trends we'll see in the future so you can prepare for them and stay on top of them? Social media has increased dramatically in popularity over the years. In fact, just a few years ago, in 2014, there were 1.91 social media users worldwide, and 4 years later, in 2018, it is estimated that social media 2.61 billion active users. Safe to say, social media is completely revolutionizing the way we communicate. In a matter of seconds, we can reach people from all parts of the world, and communicate with them effortlessly. Moreover, the way brands market to people has dramatically changed too. Marketers of brands are all after one thing: attention. Where the attention of their audience is, that’s where the brands will be. And as you...

Are you full of social media questions? But lack answers? Social media has skyrocketed in popularity over the years. It has completely revolutionized the way we communicate, making it possible to reach virtually any person from all around the world in a matter of seconds. In fact, in 2010, the total number of global social media users were at 0.97 billion, while in 2018, it is estimated that the total number of global social media users will reach 2.62 billion. Quite a significant increase. On top of that, as a result of an increased use of social media, new social media platforms that enables new forms of communication has appeared. These platforms have helped attract an even bigger audience to social media, for instance by making it possible to send videos, photos, or voic...

Do you create content? Do you know these 6 things? Social media has proven to be tremendously effective for brands in marketing time and time over. With that in mind, it’s not strange that more brands than ever are trying their luck on social media (hint: it’s not luck). But in order to succeed on social media, you need content. Content is what lays the foundation for success. If you don’t have content, you don’t have a value proposition, and therefore you’ll struggle tremendously with generating marketing results worthwhile. But the truth is that you cannot just jumble something and share it on social media, then expect the content you posted to drive you any results. With more brands than ever using social media, the competition for people’s attention is tougher than...

Want to grow social media followers? When it comes to social media, everyone wants more followers. From huge corporates to small start-ups. But why? Marketers and businesses owners are obsessed with the numbers on social media, with follower count in particular. But what I’ve learned from over 8 years of using social media is that follower count doesn’t necessarily matter. What matters is what your follower means, in theory. And while some marketers understand that, the majority of people think that their success is solely dependent on the follower count they have. Social media followers can be beneficial, but at the same time, you can generate tremendous marketing results with a low follower count. In this post, I am discussing the very mythical topic of social ...

Want to learn how you can arrange a successful social media contest that actually drive results? Social media has proven time and time over the immense marketing powers it has for brands. But the truth is that unless you’re using social media in the right way, you’ll never be able to reach the incredible results you’re seeing everywhere. A screwdriver is a tremendous tool, but if it doesn’t have any batteries, it won’t be very helpful, will it? In other words, it’s all about how you use social media, not that you use it. A tactic that is used by many social media marketing agencies to drive great results for your business is by setting up social media contests. But the thing is that there are a million different ways to set up your social media contest. But there are a...

oweHow to Generate Buzz for Your Product Launch With Social Media You’re super excited about your new product launch. You’ve spent a ton of time and effort in designing and developing your new product, why wouldn’t you be? After all of this time and hard work, it is time to present your new product to the world with a product release. You release your product with the hopes of blowing up with your launch, hoping to reach millions of people and having newspapers and TV call you to interview you and hear about your new product. But you wait…And wait... But nothing happens. Unfortunately, most of the time, that is what happens at a product launch. The new launch just doesn’t get the traction that the brand is hoping for. Unless your name is Elon Musk, or you run a b...

The Complete Guide to Measuring ROI of Social Media Social media has proven itself able to generate amazing marketing results that few of the traditional marketing sources can compete with. What's more, it has proven that it is able to generate results within an array of different metrics. Not just that it can drive sales. This is also why different brands use social media for different reasons. Some brands use social media as a communication tool, some for customer service, and others solely to increase brand awareness. But the truth is that no matter if you’re just focusing on one metric, you’re most likely generating results within several marketing metrics at once. One way that metrics can be measured is by using a metrics as a service solution. Okay, so you're investing all this ...

5 Powerful hacks for Boosting social shares Fast Engagement is crucial for success on social media. In fact, for building a strong social presence, I’d even dare to say that it is the most important one. If your followers never engage with you, how are they benefiting your brand? When your audience engage with you on social, they give you an opportunity to interact with them, strengthen your relatiosnhips, increase their trust in you, and ultimately getting them to convert. Engagement is one of the main metrics marketers focus on when evaluating the results of their social media efforts simply because of the fact that it is so important. In engagement on social media, social shares play a central role, among with likes, followers, and comments, and marketers are therefore ...

How can small home-based businesses grow using Facebook, LinkedIn or Twitter? While these three social networks work quite differently, the end results are similar to each other: more contacts and more exposure to your activity, those increase the chances of getting more customers. To explain how to benefit from these networks, we must first know their basic characteristics, what the differences between them are and how they work. Facebook Facebook helps to give a "face" to those who connect with you, to know them and that they know you. You can create a Fan Page. There you can communicate different things. I do not advise that it be pure publicity of your services, of course, the purpose is that, that people find out what you do and what you offer, but it is a good policy to q...

How to Use Social Media as a Communications Tool With Your Audience Social media has many benefits. It can help you increase brand awareness, drive sales, boost customer loyalty, and much more. But there’s one thing that you should pay great attention to on social media, and that is interacting and communicating with your audience. This is a crucial part of social media success, yet, still, many brands forget this aspect of the social media strategy. Sure, using social media to communicate and interact with your audience is a bit time-consuming, but it is well worth it. Social media allows you to establish strong relationships with your audience, engage with them on a deeper level, and ultimately increase their trust in you. And in case you didn’t know, trust leads to sal...

The Real truth to When The Best Time to Post On Social media Is In this article, I am going to tell you the real truth. The truth that few, if anyone is talking about when it comes to the topic of when the best time to post on social media is. I've read countless of articles, seen numerous infographics and visuals that all show "when the best time to post on social media is", platform by platform, and I am so tired that nobody is telling the real truth about best times to post on social media. Or, more correctly, I am not tired of them saying things that aren't correct, but I am afraid that people will believe it and follow the information blindly. Now, it doesn't necessarily have to be that the people who are talking about the best times to post on social media are lying, b...