Social Media

8 Vital Questions to ask When Developing Your Social Media Strategy (adsbygoogle = window.adsbygoogle || []).push({}); When you are working with social media without a clear strategy and plan, you're operating in the blind. Without a plan and objective, how do you know how well you are doing? How do you know how you can improve when you don't have the objectives and the plan to begin with? A social media strategy works like a map that guides you to where you are going, and helps you get to the final destination in the best possible way. When you have a strategy, you also know when you've taken the wrong route and if you should turn around and get back on the initial road, or if the new road is actually one you want to take. When you have a strategy, you'll be able ...

Top 4 Harmful Social Media Mistakes You Can't Afford To Make (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a powerful marketing tool for businesses. When it is going well, it can increase sales, drive traffic, increase brand awareness, build relationships and much more. But when it goes bad, it can do the complete opposite. Decrease your sales, harm your reputation, make customers angry, and much more. These are two sides of the social media marketing spectrum that are vital to know in order to reach the results you know it can generate for you. To get good results, it is true that having a  strong social media strategy is essential, and the most important recipe to getting there. But what's often neglected, forgotten, or ignored, but plays ...

5 Social Media Terms and Words You Need to Know to Know in 2017 (adsbygoogle = window.adsbygoogle || []).push({}); As things like social media emerge and impact our lives, new words are also needed, created, and introduced. When working with social media, it's important that you are aware of the most common words and terms so you're not standing and looking like a question mark when someone asks you something. It's especially tricky to learn how to speak "social media language" because there are so many words constantly being introduced. Take Instagram Stories, for example. It's not a new word, but if you are to use it in social media context, it is. And those who don't know what you actually mean, will say the meaning of the word "story" To avoid misunderstandi...

What to Think About When Using Social Media for Customer Service (adsbygoogle = window.adsbygoogle || []).push({}); The way brands are managing their customer service is changing. Why? Simply because new, better, and easier ways of interacting with customers are popping up. Social media is one of them. Are you holding hard to the traditional ways of handling customer service such as customer service line, email, and online support, or are you actively seeking new and more effective ways of handling your customer service? As a brand, you need to be agile and ready to adapt new methods and trends to remain relevant and ahead of your competition. If you don't, you risk falling behind. Being available for customer service is more important than ever, becaus...

5 Reasons Being Unfollowed on Social Media is Positive (adsbygoogle = window.adsbygoogle || []).push({}); Most people get angry and upset when they lose followers on social media Of course, different people take it differently. Some people take it personally and wonder what they did wrong. Others write an angry message to the person who unfollowed them. I get it! When you get unfollowed on social media, it sucks! There you are, trying to grow your followers and page, but when you get unfollowed, you're doing the opposite. But what if I told you that getting unfollows is a good thing? Yep, you heard that right! Getting unfollowed is actually good for your social media page, and here's why: 1. They weren't relevant As a brand - or someone who is t...

Why Every Brand Needs to Monitor Their Social Media Followers (And How To) (adsbygoogle = window.adsbygoogle || []).push({}); Do you believe that the more followers the better? Then think again. What's more important than the number of followers you have on social media is who those followers are and what they will do. You don't use social media to gain followers, right? No. You use social media to help you reach your end goal which is to sell more. Sure, you use social media to help increase brand awareness, build relationship and gain trust, but all of those things eventually leads to sales if you're a business. And without them, you'll have a hard time selling anything. To understand what type of followers you have, and to change your mindset from...

How to Create a Personalized Social Media Hashtag And Why You Should With the increased popularity of social media, hashtags have started to make their way into marketers' ads and marketing strategies. Today, hashtags are so much more than a button you can find on your phone. They are a vital part of customer engagement on social media. Today, business create a hashtag to help customers have a better experience, get more information, give their customers a feeling of fellowship and like they're a part of the brand. Whether the hashtag is a branded term, your slogan, or a call to action, they help make people engaged. Hashtags let people join the discussion that circulates around a brand and engage with it. And it works! The evolution of hashtags upon to this day is very clea...