Social Media

Sep272017 by VELOCENo Comments

13 Clever Social Media Campaigns You Need To Use To Gain Traction

13 Clever Social Media Campaigns You Need To Use To Gain Traction (adsbygoogle = window.adsbygoogle || []).push({}); It's well-known that social media is a great tool for almost any brand to market themselves. But the truth is that solely sharing a few images and interacting with a few people just won't cut it. At least if you're striving to achieve all the results you're seeing other brands are generating. It might have worked many years ago when social media was something new and undiscovered for most brands, but today, the landscape has gotten so saturated and competitive that you need new ways to get seen. To reach success, you need to use social media with a unique approach that lets you stand out from all the noise. Luckily for you, that's exactly what soc...

Sep262017 by VELOCENo Comments

5 Hacks to Improve your Customer Relationships on Social Media

How-To, Social Media

5 Hacks to Improve your Customer Relationships on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Customer relationships are everything. Any business with customers is in the people business. Therefore, it is vital that you treat them with the respect and service they deserve. When you improve your customer relationships, you get to know them, you increase their trust in you, and as a result, they'll become more loyal to your brand. Better relationships with your audience leads to a higher retention rate that is oh so important for businesses. Want to know why? Well, first off, loyal customers are on average worth up to 10 times as much as their first purchase. And like that wasn't enough, the probability of selling to an existing customer is ...

Sep232017 by VELOCENo Comments

5 Ways to Build Valuable Relationships and Keep Your Audience Engaged with Social Media

Social Media, Social Media Marketing

5 Ways to Build Valuable Relationships and Keep Your Audience Engaged with Social Media (adsbygoogle = window.adsbygoogle || []).push({}); When social media was new and people called it a fad, the businesses who were early to adopt it had one goal and one goal only. To grow followers. And it makes sense considering the fact that almost everyone who followed you saw your posts. And since they didn't have a lot of content to engage with, and the competition among content was low, yours would see a lot of engagement. As social media grew, and the competition was getting tougher, the engagement dropped, and now, not everyone will see your posts. Then the algorithms started to happen. Today, almost every social media platform uses an algorithm to sort the conte...

Sep222017 by VELOCENo Comments

How To Use Social Media as a Public Relation Tool

How-To, Social Media

How To Use Social Media as a Public Relation Tool (adsbygoogle = window.adsbygoogle || []).push({}); Public relations is an important aspect for brands. The idea that press releases are all there's to it still lives on today among many businesses, but that couldn't be more far from the truth. Sure, press releases are still an important part of it, even though they were more important back in the days, because now you have new tools to manage your public relations. I'm of course talking about social media. The idea behind PR is essentially getting as much positive coverage on your company as possible and as often as possible. And with social media, this can be done on any given time, in a way that people couldn't believe would be possible back in the days. With ...

Sep212017 by VELOCENo Comments

Top 4 Harmful Social Media Mistakes You Can’t Afford To Make

Social Media

Top 4 Harmful Social Media Mistakes You Can't Afford To Make (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a powerful marketing tool for businesses. When it is going well, it can increase sales, drive traffic, increase brand awareness, build relationships and much more. But when it goes bad, it can do the complete opposite. Decrease your sales, harm your reputation, make customers angry, and much more. These are two sides of the social media marketing spectrum that are vital to know in order to reach the results you know it can generate for you. To get good results, it is true that having a strong social media strategy is essential, and the most important recipe to getting there. But what's often neglected, forgotten, or ignored, but plays ...

Sep172017 by VELOCENo Comments

5 Social Media Terms and Words You Need to Know to Know in 2017

Social Media

5 Social Media Terms and Words You Need to Know to Know in 2017 (adsbygoogle = window.adsbygoogle || []).push({}); As things like social media emerge and impact our lives, new words are also needed, created, and introduced. When working with social media, it's important that you are aware of the most common words and terms so you're not standing and looking like a question mark when someone asks you something. It's especially tricky to learn how to speak "social media language" because there are so many words constantly being introduced. Take Instagram Stories, for example. It's not a new word, but if you are to use it in social media context, it is. And those who don't know what you actually mean, will say the meaning of the word "story" To avoid misunderstandi...

Sep142017 by VELOCENo Comments

What to Think About When Using Social Media for Customer Service

Social Media

What to Think About When Using Social Media for Customer Service (adsbygoogle = window.adsbygoogle || []).push({}); The way brands are managing their customer service is changing. Why? Simply because new, better, and easier ways of interacting with customers are popping up. Social media is one of them. Are you holding hard to the traditional ways of handling customer service such as customer service line, email, and online support, or are you actively seeking new and more effective ways of handling your customer service? As a brand, you need to be agile and ready to adapt new methods and trends to remain relevant and ahead of your competition. If you don't, you risk falling behind. Being available for customer service is more important than ever, becaus...

Sep102017 by VELOCENo Comments

5 Social Media Tactics Your Competitors are Using (And How to Use Them)

Social Media, Social Media Marketing

5 Social Media Tactics Your Competitors are Using (And How to Use Them) (adsbygoogle = window.adsbygoogle || []).push({}); They say you should learn from those who are better than you. And that is completely true. Even if you don't think your competitors are better than you, there's always things they are better than you at, and that you can learn from. Whether you want to admit it or not. Creating a successful social media strategy is difficult. There's no doubt about it. That's because there are so many things that goes into one. Content creating, caption writing, customer interaction, customer service, and so on. One person don't know everything, but every person knows something. The beauty about looking at your competitors' social media strategies i...

Sep92017 by VELOCENo Comments

4 Tips to Creating Social Media Contests That Boost Sales

Social Media, Social Media Marketing

4 Tips to Creating Social Media Contests That Boost Sales (adsbygoogle = window.adsbygoogle || []).push({}); Contests on social media have a tremendous marketing power. Execute them correctly and you'll generate results that only cost a fraction of what the price for them is. With clever contests, you'll both increase brand-awareness, and drive people into your sales funnel. In this article, I'm providing you with my favourite 4 Tips to Creating Social Media Contests that boost sales. 1. Create contests that appeal your target audience The reason you run contests is to reach more people, build brand awareness, build an audience, and attract new customers. Right? Well, this can only be done successfully if you reach the people who matter to your brand. You c...

Sep42017 by VELOCENo Comments

How to Boost Sales of Things That Aren’t Selling With Social Media

How-To, Social Media, Social Media Marketing

How to Boost Sales of Things That Aren't Selling With Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Have products that doesn't sell? Want to promote them and start getting sales on them? Luckily, getting traction for products that doesn't sell well isn't a difficult task. Social media has time and time over shown the tremendous results. In fact, a report from Social Media Examiner found that 43% of businesses are seeing an increase in sales from social media. And that's just one of the many benefits of social media. There are of course other factors that ultimately lead to a sale such as brand awareness and increased traffic, but these are more difficult to measure. That's also why they tend to be forgotten when talking about the power of so...

Aug282017 by VELOCENo Comments

5 Reasons Being Unfollowed on Social Media is Positive

Social Media

5 Reasons Being Unfollowed on Social Media is Positive (adsbygoogle = window.adsbygoogle || []).push({}); Most people get angry and upset when they lose followers on social media Of course, different people take it differently. Some people take it personally and wonder what they did wrong. Others write an angry message to the person who unfollowed them. I get it! When you get unfollowed on social media, it sucks! There you are, trying to grow your followers and page, but when you get unfollowed, you're doing the opposite. But what if I told you that getting unfollows is a good thing? Yep, you heard that right! Getting unfollowed is actually good for your social media page, and here's why: 1. They weren't relevant As a brand - or someone who is t...

Aug282017 by VELOCENo Comments

4 Social Media Metrics your Brand is Forgetting About (And Why They’re Important)

Social Media, Social Media Marketing

4 Social Media Metrics your Brand is Forgetting About (And Why They're Important) (adsbygoogle = window.adsbygoogle || []).push({}); When talking about social media and the ROI it generates, brands tend to stop at the most obvious obvious metric: "How much does social media increase our sales?" and "How much will social media make us in exact dollars?" Unfortunately, this means neglecting many highly important metrics - thus preventing you from seeing the true marketing power of social media. What this also does is it makes you only looking at the short-term results social media is generating. Sure, metrics such as brand awareness and trust-building eventually leads to more sales. But those often happen long after the social media ROI evaluation is done. L...

Aug272017 by VELOCENo Comments

Why Every Brand Needs to Monitor Their Social Media Followers (And How To)

Social Media

Why Every Brand Needs to Monitor Their Social Media Followers (And How To) (adsbygoogle = window.adsbygoogle || []).push({}); Do you believe that the more followers the better? Then think again. What's more important than the number of followers you have on social media is who those followers are and what they will do. You don't use social media to gain followers, right? No. You use social media to help you reach your end goal which is to sell more. Sure, you use social media to help increase brand awareness, build relationship and gain trust, but all of those things eventually leads to sales if you're a business. And without them, you'll have a hard time selling anything. To understand what type of followers you have, and to change your mindset from...

Aug262017 by OWNo Comments

How To Make A Post Go Viral On Social Media

How-To, Social Media

How To Make A Post Go Viral On Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Today, it seems like everyone wants to go viral. I constantly see Facebook updates saying "help this post go viral", or YouTube videos asking people to share the video to make it go viral. We get it, everyone wants to go viral. But for good reasons! Virality can skyrocket your following, likes, recognition and if you have a business, sales as well. We've seen people completely unknown to the world one day, become a world-known celebrity the other. Usually for completely mind blowing reasons. You've probably seen people like "Damn Daniel" and "Catch me outside, how about that?" become viral success stories in a short period of time, and get all sorts of special deals an...

Aug222017 by VELOCENo Comments

How to Create a Coherent Social Media Style and Brand Message

How-To, Social Media

How to Create a Coherent Social Media Style and Brand Message (adsbygoogle = window.adsbygoogle || []).push({}); Have you developed a coherent social media style? If so, do you have a guide that helps you follow it? Do you have a consistent brand message on social media? These two things go hand-in-hand and are essential for showcasing your brand exactly how you want to display it. With the help of a coherent social media style and e, you make it clear to everyone in your team (including yourself) how you should act on social media. In this article, we're digging deeper in how having a coherent social media style and brand message will let you share better content, give your customers better responses, and help you gain overall better results from your efforts soci...

Aug152017 by VELOCENo Comments

3 Years of Instagram marketing: This is What I Learned NOT to do

Instagram, Social Media

3 Years of Instagram marketing: This is What I Learned NOT to do (adsbygoogle = window.adsbygoogle || []).push({}); Instagram is a tremendously powerful marketing tool, there's no doubt about it. I've been able to witness it myself, and in case you don't trust me, there's always the statistics I can rely on! Businesses tend to go where the attention of their audience is, and at the moment, there are not many places where there's as much attention as on Instagram. In fact, six in ten online adults have Instagram accounts, and 32% of teenagers consider Instagram to be the most important social network. Long story short, if you aren't on Instagram, you're missing out on a tremendously valuable opportunity to reach and engage with your audience. Businesses are hopping...

Aug102017 by VELOCENo Comments

How to Create a Personalized Social Media Hashtag And Why You Should

Social Media

How to Create a Personalized Social Media Hashtag And Why You Should With the increased popularity of social media, hashtags have started to make their way into marketers' ads and marketing strategies. Today, hashtags are so much more than a button you can find on your phone. They are a vital part of customer engagement on social media. Today, business create a hashtag to help customers have a better experience, get more information, give their customers a feeling of fellowship and like they're a part of the brand. Whether the hashtag is a branded term, your slogan, or a call to action, they help make people engaged. Hashtags let people join the discussion that circulates around a brand and engage with it. And it works! The evolution of hashtags upon to this day is very clea...

Aug92017 by VELOCENo Comments

How to Improve Your Retention Rate With Social Media

Social Media, Social Media Marketing

How to Improve Your Retention Rate With Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Are you using social media to engage with your audience and build relationships with them? Social media is a powerful tool when it comes to building and strengthening your relationships with your customers. If you know how to use it correctly, you can vastly deepen your connections with your audience and make them come back for more. Not only can you make your audience become so drawn to your brand that they will come back time and time over, but you can also make your existing customers become returning customers and loyal supporters of your brand. In this article, I'll give you effective tips on How to Improve Your Retention Rate With Social Media. Many bran...

Aug82017 by VELOCENo Comments

How to Measure Results and ROI of Social Media

How-To, Social Media

How to Measure Results and ROI of Social Media While we are constantly reminded of how effective social media is, and that everyone who isn't yet implementing it into their marketing strategy should do so right on the spot, a topic that is far less discussed but equally important is measuring the ROI of social media in order to understand what types of results you are getting from it - if any. What results am I getting? Is social media really generating any results? What is the ROI of our invested resources?... ...Are common types of questions that often come up in this discussion. In fact, the statistics clearly show that there is quite some confusion regarding social media and ROI. 46% of B2B marketers say they’re not sure if any social channels have generated revenue f...

Aug32017 by VELOCENo Comments

4 Things Every Marketer Must Know and Follow on Social Media

Social Media, Social Media Marketing, Tips & tricks

4 Things Every Marketer Must Know and Follow on Social Media For marketers, social media is a never ending learning game. One can never master social media because there's always something to learn. When it comes to staying up to date with new trends, social media is an even tougher task. Social media is constantly changing, whether it is new algorithms or new features, not having an up-to-date strategy or up-to-date information, you might just end up being surpassed by your competitors. Or even worse, spend your time and effort on methods that do not longer work - or even harms your brand. If you compare it with SEO, it can end up like the keyword stuffing method after Google's update Penguin. One day you were dominating your rankings, and the next day... well, you see f...

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