Social Media

Reasons you Should Answer Every Complaint you Receive on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Handling criticism and complaints is difficult. All too often, we see companies that have gotten the whole customer support thing all wrong when it comes to handling with complaints. Either they aren't answering at all and just ignoring the fact that they have an unsatisfied customer. Or they are going into defense mode, making them look bad. It's more important than ever to respond to customer complaints on social media than on email and other platforms where the customer can get a hold of you. This is because when customers complain, they often put the complaint in the comment section of your published content, leaving it out for the whole wor...

6 Essential Tips to Help you Kick-start Your Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); If you are new to social media, it's important that you kick-start your presence in the right way so you get the best results possible in the long run. If you are completely new to social media marketing, the chances are probably that you don't know much about it. In this article, I'll be breaking down the most essential things you need to know to kick-start your social media marketing. I will also supply you with some helpful tools that can help you make your social media presence more successful. Let's get started. 1. Create a comprehensive profile This is important no matter what social media platform you choose to use because the same principle goes...

How to Spend Your Social Media Marketing Budget to Generate Results (adsbygoogle = window.adsbygoogle || []).push({}); Social media marketing is a new thing for many marketers to take into consideration when planning the marketing budget. Knowing how to spend the marketing budget can be quite difficult if you are new to it. Also, on social media, there are many ways to spend it so deciding which of the many ways to use can be difficult. In this article, I'll be breaking down the most popular places where marketers are spending their budgets on social media. 1. Influencers The use of influencer marketing has grown rapidly in popularity over the last couple of years. As you can understand from the name, influencer marketing is a form of marketing that is all about ...

Search Marketing or Social Media - Which is the Best? (Infographic) (adsbygoogle = window.adsbygoogle || []).push({}); There are many differences between social media and search marketing but as with most things, each of them has their strengths and weaknesses. In today's marketing world, both are essential but marketers are still weighing their pros and cons, scratching themselves in the head and wondering which of them they should focus on. The debate regarding which of them to choose is however unnecessary as they have shown to have exponentially more power when marketers use them together. To help you get a better understanding of how well they help you achieve different goals, I have incorporated a very detailed and informative infographic that separates social ...

Important Statistics To know For a Successful Social Media Marketing (Infographic) To be able to generate great results with social media marketing, there are some things you need to know. It's also important that you know what your competitors are doing and if they're using social media as a marketing source because if they don't, you might be able to leverage social media to your advantage. However, if they do, you need to know what they're doing, how they're doing it and what you can do to become better than them. Before you begin with your social media marketing, it's important that you know your objective. Different brands have different agendas with social media and if you just hop into the world of social media marketing without knowing what your goal is, then it can be ...

8 Common Social Media Marketing Mistakes to Avoid (Infographic) Taking on social media is not a difficult task and no matter if you're a beginner or an experienced professional, you will commit mistakes. No matter how hard you try to avoid them. Some mistakes are however more important than others to avoid as they can harm your social media presence a lot. Some mistakes are also more easy than other to avoid and being aware of then is the first step. As a person with several years of experience with social media marketing, I can spot brands and marketers making these mistakes every single day and it's a shame because a thing so small as sharing too much content can have a huge impact but if you're new to social media, it might be hard to know. I know because I've gone throug...

How You can get Your Social Media Followers to do Your Marketing FOR you (adsbygoogle = window.adsbygoogle || []).push({}); We already know that social media is a great marketing tool but today will be a bit of a different article where we take up the different ways you can use social media to get your followers to do your marketing FOR you! With the help of these tricks and tips, you can use social media to your advantage and with relatively little work, the marketing for your brand will be done by your followers while you just watch. 1. Create giveaways. Now, you might be thinking "I thought these would be some ground-breaking tips and now you bring up giveaways" but let me explain. Giveaways are one of the best ways to get your followers to work for you. Cre...