How-To

5 Hacks to Improve your Customer Relationships on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Customer relationships are everything. Any business with customers is in the people business. Therefore, it is vital that you treat them with the respect and service they deserve. When you improve your customer relationships, you get to know them, you increase their trust in you, and as a result, they'll become more loyal to your brand. Better relationships with your audience leads to a higher retention rate that is oh so important for businesses. Want to know why? Well, first off, loyal customers are on average worth up to 10 times as much as their first purchase. And like that wasn't enough, the probability of selling to an existing customer is ...

How To Use Social Media as a Public Relation Tool (adsbygoogle = window.adsbygoogle || []).push({}); Public relations is an important aspect for brands. The idea that press releases are all there's to it still lives on today among many businesses, but that couldn't be more far from the truth. Sure, press releases are still an important part of it, even though they were more important back in the days, because now you  have new tools to manage your public relations. I'm of course talking about social media. The idea behind PR is essentially getting as much positive coverage on your company as possible and as often as possible. And with social media, this can be done on any given time, in a way that people couldn't believe would be possible back in the days. With ...

How To Make A Post Go Viral On Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Today, it seems like everyone wants to go viral. I constantly see Facebook updates saying "help this post go viral", or YouTube videos asking people to share the video to make it go viral. We get it, everyone wants to go viral. But for good reasons! Virality can skyrocket your following, likes, recognition and if you have a business, sales as well. We've seen people completely unknown to the world one day, become a world-known celebrity the other. Usually for completely mind blowing reasons. You've probably seen people like "Damn Daniel" and "Catch me outside, how about that?" become viral success stories in a short period of time, and get all sorts of special deals an...

How to Create a Coherent Social Media Style and Brand Message (adsbygoogle = window.adsbygoogle || []).push({}); Have you developed a coherent social media style? If so, do you have a guide that helps you follow it? Do you have a consistent brand message on social media? These two things go hand-in-hand and are essential for showcasing your brand exactly how you want to display it. With the help of a coherent social media style and e, you make it clear to everyone in your team (including yourself) how you should act on social media. In this article, we're digging deeper in how having a coherent social media style and brand message will let you share better content, give your customers better responses, and help you gain overall better results from your efforts soci...

How to Measure Results and ROI of Social Media While we are constantly reminded of how effective social media is, and that everyone who isn't yet implementing it into their marketing strategy should do so right on the spot, a topic that is far less discussed but equally important is measuring the ROI of social media in order to understand what types of results you are getting from it - if any. What results am I getting? Is social media really generating any results? What is the ROI of our invested resources?... ...Are common types of questions that often come up in this discussion. In fact, the statistics clearly show that there is quite some confusion regarding social media and ROI. 46% of B2B marketers say they’re not sure if any social channels have generated revenue f...