Influencer Marketing

Influencer marketing is not as modern a concept as you might think. In ancient Rome, gladiators were often paid to endorse products before they started fighting in the arena. Looking back, it seems like savvy marketers have always known the value of celebrity endorsements.  In modern times, however, influencer marketing doesn’t depend solely on a person’s celebrity status. Social media and other online channels have made it possible for us to create an entirely different breed of influencers.  In this post, we will discuss how influencer marketing has evolved into one of the most central marketing tactics today.  The Start of Modern Influencer Marketing Over the centuries, famous sports stars, singers, and actors have continued with the practice of publicly endorsing products and b...

Want to create a kick-ass influencer marketing strategy? If you’re up-to-date with the marketing industry and the current state of the internet and digital marketing, you can’t help but have come across influencer marketing. In fact, that’s probably why you’re here. Influencer marketing has shown to be tremendously powerful in marketing because people’s bullshit detectors are more fine-tuned than ever, and rather than looking at billboards along the road, or carefully consuming the television advertisement once it goes on, we turn to our inspirations and the people we look up to on social media, so we can get tips, ideas, and advice. The individuals we are turning to on social media are influencers. Since people look up to influencers, and carefully listens to what they have to...

Social media has proven to be one of the best ways to communicate with many people simultaneously in this era. But with the increased usage of social media also comes increased competition for standing out and being heard. If you are looking for new marketing methods that allow you to cut through the noise, stand out from the crowd, and win over your competitors, you are at the right place. In this article, we will go through 6 effective influencer marketing strategies that will help you succeed with influencer marketing and dominate within your industry. This means leveraging the power of social media and using a tool which allows you to stand out from the crowd and reach your target audience. What is influencer marketing? Let's just briefly cover the foundations of influenc...

What is Influencer Marketing? Using famous and influential individual in marketing as a company is nothing new.  Companies have since the 40s and 50s started to understand the power and importance of association with famous and influential individuals. As such, companies have associated their brands with influential people, industry leaders, and celebrities that people look up to, in order to leverage the trust and audiences these people have. For almost as long as marketing has existed, celebrities have been able to make money by letting their person adorn cereal packages, billboards, commercials, and other media. What is new with Influencer marketing, however, is that social media has given it completely new preconditions. Both for marketers and influencers. Influencer market...

What is the difference between an influencer and an ambassador? You probably already know what an influencer is. While scrolling social media, you will notice the term is being used frequently, and it has quickly become a term that both news sites and bloggers alike use to describe influential individuals on social media with a large following and audience. But while you may know the word influencer, and know a bit about what they do, do you know the difference between an influencer and an ambassador? In order to be able to describe the difference between the two, let's start by defining and explaining what a social media influencer is. What is an influencer? Related: Complete guide to what is influencer marketing An influencer is a person who works to promote the brand's pro...

Influencer marketing can generate tremendous marketing results for your brand. Just look at the statistics that prove it. But in order to generate great results with influencer marketing, you need to be well-educated and have great knowledge of how to set up a campaign, find influencers, and get the campaign going. There are so many factors that affect how successful an influencer marketing campagin is, and so much you need to keep in mind. Creating a successful influencer campaign is easier said than done, and with too little knowledge, influencer marketing is like a minefield where you either step on a mine and fail, or can breathe out because you didn't get blown into pieces. The mistakes of influencer marketing are often discussed, and with anything that is even just a tiny bi...

Developing strong relationships is the key to having fruitful contacts and having more success with what you do. It is also one of the most important skills in both business and life. You should always strive towards building relationships that can impact your life or business in a powerful way. Relationhips is also relevant when it comes to influencer marketing. Influencers can introduce your content and business to thousands of people in just minutes. Influencers also have the ability to introduce you to other powerful connections who might be able to help you in your business or life. A lot of people are afraid of taking the first step and most often, it is the fear of rejection that is holding them back. It is fully understandable that people have a fear of rejection ...

Influencer marketing has exploded in popularity over the years, and it doesn't look like it's slowing down anytime soon based on the results influencer marketing is able to generate. But the truth is that influencer marketing is not for everyone, and it won't generate any results unless you are well-educated within the space. In order to generate great results, you must be aware of the do's and don'ts, what you need to do to boost your results, what influencers to partner with, rules for influencer marketing and much more. Before you start pouring money into influencer marketing, learn these five things, because they may just save you from influencer marketing disaster, or at least keep you from wasting money. 1. Follower count doesn't matter If there's one myth about influencer ma...

As a marketer, it's important to stay updated with the changes in the marketing landscape in order to quickly be able to adapt to new trends and stay on top of the latest changes. In this article, we will go through 5 things you need to know about influencer marketing so you can succeed with your marketing campaigns and avoid making the most common mistakes. Let's dig into these 5 things you need to know about influencer marketing. 1. Micro-influencers are the new influencers When influencer marketing first started to gain traction, brands were focusing on using celebrities and people with huge followings on social media to market their products. This ties back to the early versions of influencer marketing, where companies worked together with major celebrities like Elvis Presley o...

Some marketers believe that the key to a successful influencer campaign is to partner with as many influencers as possible, and with influencers that have as many followers as possible. However, this means that they see influencers as a one-time-use object, and unfortunately, this mindset prevents you as a brand and the influencer to generate the best possible marketing results with your partnerships. A huge challenge for marketers, in the first place, is to get the influencer's attention. Before marketers can partner with the influencers and set up campaigns with them - whether, through long-term partnerships or one-time collaborations, they need to contact them, agree to a deal, and then set up the campaign. And this process can be lengthy and time-consuming. Related: How to conne...

How Much Does Influencer Marketing Really Cost? This is a question that every single marketer asks themselves when researching the possibilities in making influencer marketing a part of their marketing strategy. But the catch is that the question "how much does influencer marketing cost?" is quite complex, and you won't find a lot (or good) answers online. When people try to answer the question in an attempt to try to explain how much influencer marketing really cost, it seems like they're only touching the subject briefly.. or gives numbers that are completely off. In this article, we'll try to explain every single detail to deciding what influencer marketing costs. How Much Does Influencer Marketing Really Cost? The answer is that it depends. But of course, that's not a...

Identifying influencers for your brand is tough. At least if they are going to be suitable for your brand. In today's social media landscape it is not difficult to find influencers. They are everywhere. The challenge is finding influencers which are relevant to your brand and will help you generate good results. In fact, 67.6% of marketers report that identifying influencers for their brand is the single biggest challenge of influencer marketing. This, of course, demands them to be relevant to the brand. Sure, you could just reach out to the first individual on social media that you come across which has a large following and team up with them, but if you would, chances are you'd achieve far from desirable results. A few years ago, the influencer marketing process wasn't that comp...

I've seen many influencer marketing campaigns over the years. Many of which have been excellent in all aspects - from the way they're set up, to mediating messages that come off as authentic and that people trust. There is, however, a simple mistake that can make a lot of harm to your brand, in influencer marketing. I am talking about running an influencer marketing campaign that doesn't resonate with your brand. Unfortunately, this is a fairly common mistake that brands make which has huge negative effects on the way the influencer marketing campaigns perform and the results they generate. You've spent a ton of time developing your marketing strategy, as well as defined your brand personality, brand voice, brand message, and so on, yet still, you're falling short on following ...

Want to stay on top of the influencer marketing trends? As a marketer, you need to stay up-to-date with the latest trends, because what worked yesterday might not work as well today. What was considered cheap marketing yesterday might be considered expensive and competitive marketing tomorrow. The marketing landscape is quickly changing, and with the birth of the internet, it is only going faster. If you are a marketer who stays on top of the latest marketing trends, you can't have missed that influencer marketing is a new marketing "trend" that has skyrocketed in popularity in recent time, and has gotten tremendous traction within the marketing space. And really, that's not very surprising when you look at the influencer marketing statistics, that prove just how powerful it is. And ...

You might have started your influencer marketing campaign but want to optimize it to generate better results. Or, maybe you are completely new to influencer marketing and want to generate immediate results so you can assure that it is actually working for your brand. No matter what the scenario is, these essential tips of a successful influencer marketing campaign will help you improve your results. As there are many factors that play a part in how successful your influencer marketing campaign becomes, there are quite a few ways you can optimize and improve your influencer marketing campaigns to generate better and more immediate results. While the influencer marketing statistics prove just how effective it is as a marketing strategy, it's important to remember that it is just lik...

Influencer marketing is not a short-term marketing strategy. It's not a fad that will disappear next week. Based on the incredible results it is able to generate, and the fact that its popularity doesn't look like it is slowing down anytime soon, we can be sure that influencer marketing has many years to live. In fact, it hasn't come to its peak years yet. But something worth thinking about is what type of results you want to achieve, and what you want to use influencer marketing for. The most common reason brands use influencer marketing is because they want to increase sales (short-term goals), and increase brand-awareness (long-term goal). But unfortunately, something that is more often than not neglected by marketers is building customer relationships with the help of influenc...

Influencer marketing has skyrocketed in popularity over the years. At the same time, what many marketers don't think about is that influencer marketing has existed for many decades. The only difference today is that social media has made influencer marketing into a commodity. In recent times, new forms of influencer marketing has also emerged as a result of the preconditions that social media gives. I am of course talking about micro-influencer marketing. Since you are here, you already know what influencer marketing is - marketing with the help of influential individuals on social media. We all know that influencer marketing can generate incredible results, but a general misconception that marketers have is that the more followers a social media influencer has, the better resul...

The Best Ways to Connect With Social Media Influencers (adsbygoogle = window.adsbygoogle || []).push({});   How you approach someone has a huge impact on the impression you make. After all, it only takes seven seconds to make a first impression on another human being, according to a Harvard study of communication. When we meet people for the first time, we make quick decisions about them. And this is also partially true for when approaching someone online. When contacting influencers for partnerships, it’s important that you are professional and do it in the right manner. Otherwise, you will find yourself struggling to get any success with establishing influencer partnerships, as you will get few replies, and the replies you do get will in most cases not be posit...

Do you know how you can tell if an influencer is fake? When choosing influencers to partner with, it's important that you examine their accounts very carefully. A problem in today's influencer marketing landscape is that many marketers are only looking at the follower count the influencers have, and then think that equals to influence. The issue is however that it's not that simple. If you want to run a successful social media influencer marketing campaign, you have to go far more in-depth to see how influential the influencer really is and what impact they have on their following. The follower count does not necessarily equal influence, and this is why it is important to know exactly what to look for. This is ultimately what will decide how well your campaign will perform. ...

Influencers are trusted individuals whose followers look up to them and turn to them for advice. They have the ability to create content that is relevant and engaging to their audience, and can implement products in their social media posts that spark interest, and inspire them in a way that actually generates sales. Influencers have huge convincing power because they are considered to be industry experts and authorities within their industries. As a result, their followers are expecting advice from them and trust their recommendations. Therefore, brands who partner with influencers and doe it well can generate incredible marketing results which few marketing methods can compete with. In fact, for every $1 invested in influencer marketing, brands see, on average, a $6.5 in return....