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Everything You Need to Know About Advertising on Instagram

Everything You Need to Know About Advertising on Instagram

Instagram
Everything You Need to Know About Advertising on Instagram : Instagram ads In 2015, Instagram ads were made available to all marketers. The Facebook-owned social media platform, that was obtained for 1 billion dollars didn’t have any sources of income and was instead bleeding money. But Instagram had one thing: Attention. As a marketer, you need to realize you’re only trading on one thing: Attention. If you don’t have your audience’s attention, you won’t be able to increase sales, boost conversions, increase brand awareness, or improve any other metric you might want to focus on. When Facebook bought Instagram, they realized the immense attention that was on Instagram, and where attention is, there’s money to be made. The good news is that Instagram has no lack of attention. In f...
How to Create a Unique Visual Theme on Instagram

How to Create a Unique Visual Theme on Instagram

Instagram
How to Create a Unique Visual Theme on Instagram Instagram is a social media platform that is based on visual content. Have you ever tried uploading a post without using visual content? Hint: It isn't possible. To say the least, your visual content on Instagram is tremendously important. It is what helps you stand out from the crowd, and it is your value proposition to your audience. Over 95 million posts are shared on Instagram daily. This puts the greatest importance on the content you put out. But not only should your content be appealing, relevant, and high-quality, it should also follow a certain theme. There are a few things that separate the leaders on Instagram from the people who are struggling to get to the top, and one of them is that they have a visua...
6 Tips to Promote Your Business on Instagram

6 Tips to Promote Your Business on Instagram

Instagram
Instagram has more than 700 million monthly active users, less competition and a more committed audience than other large social networks like Facebook or Twitter. Whether your strategy needs an update or if you are a newcomer to this social network, you will find these tips very useful for your business, take note! 1. Show what you do in a creative way Focus on the solution you give, not on the product you sell. On Instagram, it is essential to add value to the followers and look really good while doing it. Never underestimate that your most important asset in this social network is the visual content. If your business is service-oriented, focus on showing the process behind it. Show the culture of your company, share your mission with the world or simply share some tips. It is possible...
How to Sell With Instagram Shoppable Posts: Shopping on Instagram

How to Sell With Instagram Shoppable Posts: Shopping on Instagram

How-To, Instagram
How to Sell With Instagram Shoppable Posts: Shopping on Instagram Instagram has shown to be very effective in driving sales. In fact, Engaged Instagram users have an order value of $65. And as if that wasn't enough, a survey from 2015 found that 75 percent of Instagram users have taken action into buying something after being inspired by a post. In other words, if you aren't using Instagram for marketing and to drive more sales, you're missing out on a tremendous opportunity. As a marketer, you want to take advantage of all tools and features possible that can help make your life easier or help you generate better results. Instagram shoppable posts, also (unsurprisingly) called "shopping on Instagram" is such feature. Chances are,  you're already using Instagram but are e...
The Complete Guide to Using Instagram Direct Message (DM on Instagram)

The Complete Guide to Using Instagram Direct Message (DM on Instagram)

Instagram
The Complete Guide to Using Instagram Direct Message (DM on Instagram) Direct Message on Instagram is tremendously powerful and helpful tool that few brands are using to its full potential. It has a ton of quirky built-in features that many don’t know about, and it is an incredibly effective tool both for regular users, but more importantly, brands trying to get the most of Instagram by connecting with their audience. In this article, I am exploring all of the features that Instagram Direct Message has to offer, how it works, and how you can use it to market your business. In other words, everything there is to know about the feature. What is Instagram Direct Message? Let’s start with the obvious. Instagram Direct Messages, also referred to as DMs. Direct, and Instagram Direc...
37 Harmful Mistakes You’re Making on Instagram

37 Harmful Mistakes You’re Making on Instagram

Instagram
37 Harmful Mistakes You're Making on Instagram Instagram is an incredibly powerful social platform.37 Harmful Mistakes You're Making on Instagram In September 2017, the platform reached 800 million monthly active users, up from 600 million in December 2016. That alone is quite extraordinary. Especially when considering the fact that it was done in just 7 years. Instagram is tremendously effective for brands and marketing as well, and it is reported that there are 15 million registered businesses using Instagram business profiles. It is safe to say that Instagram is extremely powerful, but the truth is that unless you’re using it in the right way, and using the strategies that are true and tested, you’ll have a hard time achieving the impressive statistics that Instagram has shown ...
12 Effortless Ways to Skyrocket Sales on Instagram Today

12 Effortless Ways to Skyrocket Sales on Instagram Today

Instagram
12 Effortless Ways to Skyrocket Sales on Instagram Today Instagram has over 700 million active daily users. It’s one of the most widely used social media platforms in the world, and as a result, people’s attention is there. As a marketer, you’re trading for attention. Everything you do in marketing is dependent on getting the attention of your audience. Only when you have their attention, you can try to convince them that your brand is the best. Being a marketer that trades for attention, you’ll be happy to hear that Instagram has tons of it. With more than 700 active daily users - many of which log in to the platform several times a day, I can promise you that there is no shortage of attention on Instagram. The challenge is grabbing their attention - and when you h...
Why Your Brand Needs to Consider Instagram Influencer Marketing [Infographic]

Why Your Brand Needs to Consider Instagram Influencer Marketing [Infographic]

Influencer Marketing, Instagram
Why Your Brand Needs to Consider Instagram Influencer Marketing [Infographic] Instagram is one of the fastest growing social platforms available today. Marketers everywhere are working hard to harness the power of all its features, including Instagram Stories. With 800 million monthly active users, your audience is likely there. Instagram has high engagement rates. 17% of U.S. users check the network multiple times a day. While it's important to get your brand's Instagram profile off the ground, include influencers in your marketing strategy. Gone are the Days Where You Need a Celebrity Endorsement Before the internet, many companies used celebrity endorsements to win consumer trust. Some major brands, such as Weight Watchers and Nutrisystem, still rely on these endorsements to ma...
The Complete Guide to Instagram Hashtags (What You Need To Know About Instagram Hashtags)

The Complete Guide to Instagram Hashtags (What You Need To Know About Instagram Hashtags)

Instagram
The Complete Guide to Instagram Hashtags (What You Need To Know About Instagram Hashtags) Hashtags are a huge thing on Instagram. In fact, it is considered to be the single most effective way of reaching new audiences, growing more followers, and getting more exposure. Whether it actually is the most effective, I leave up to you, but one thing that is sure is that hashtags are something everyone should use. Despite their efficiency in helping you grow your business or personal page, people have split opinions on them. Some people hate them, while others know how effective they are, and try to cram out every single drop of marketing power they have. To prove the power of hashtags, did you know that posts that include at least one hashtags receive 12.6% more engagement than po...
The Complete Guide To Instagram Archives: What You Should Know About Instagram Archives

The Complete Guide To Instagram Archives: What You Should Know About Instagram Archives

Instagram
The Complete Guide To Instagram Archives: What You Should Know About Instagram Archives There's a chance that you don't know about the Instagram Archive feature. But since you're here, chances are that you know what it is, but not quite how to use it, and get the most out of it. Am I right? The truth is that Instagram's Archive feature holds a lot of untapped potentials and the sad part is that only a handful of Instagram use it. Have you ever deleted a post but then regretted it afterward? With the Archive feature, that won't be an issue anymore. If you want to hide a post that didn't perform well, improve the overall look of your feed, or hide posts for any other reason delete a post from the feed, you can now do just that. As a marketer, you want to use every single tool ...
How to Leverage Instagram Geotag Feature To Get Your Local Followers To Your Store

How to Leverage Instagram Geotag Feature To Get Your Local Followers To Your Store

How-To, Instagram
How to Leverage Instagram Geotag Feature To Get Your Local Followers To Your Store Geolocations are something that is greatly underused on Instagram in comparison with its potential. As a local business, geolocations on Instagram is an opportunity you simply can't afford to ignore. The good news about them, for you, is that very few local businesses are using them, or any of the methods I'll present in this article, and this means that you have very little competition but a ton of opportunities. In this article, we're looking at how you can leverage the geotag on Instagram to get more people aware of your physical location and to get more customers. (adsbygoogle = window.adsbygoogle || []).push({}); What is a geotag? A geotag, also known as geolocation is a locatio...
14 Mind-Blowing Instagram Marketing Statistics You Need to See For 2018

14 Mind-Blowing Instagram Marketing Statistics You Need to See For 2018

Instagram
14 Mind-Blowing Instagram Marketing Statistics You Need to See For 2018 When searching for statistics that prove the power and sheer size of Instagram in marketing, very few results show up. You get to see articles that include statistics like "Selena Gomez is the second most followed account on Instagram". But what does this have to do with Instagram marketing? Nothing. That's right. Therefore, I have created an article that only includes the most relevant statistics about Instagram marketing. In other words, statistics that marketers like you and I actually care about. Not statistics about the "most liked post on Instagram" or other things that have nothing to do with social media marketing. (adsbygoogle = window.adsbygoogle || []).push({}); Let's not waste any...
The Ultimate Guide To Finding People On Instagram

The Ultimate Guide To Finding People On Instagram

How-To, Instagram
The Ultimate Guide To Finding People On Instagram Want to find people from your target audience? Want to find your friends? Want to find people who share the same interests as you? Look no further, because, in this article, I'll present The Ultimate Guide To Finding People On Instagram and the different methods you can use. Note that not all methods won't work for all groups of people. With these methods, you can find all types of people:  friends, your target audience, people with similar interests, and so on. But note that all methods won't work for all types of people. Some will work for all, some will work for only two, and some only for one particular group, but don't worry though! I'll tell you exactly which methods are best for what. Hashtags Hashtags are great tools t...
How To Effortlessly And Quickly Get More Likes on Instagram

How To Effortlessly And Quickly Get More Likes on Instagram

How-To, Instagram
How To Effortlessly And Quickly Get More Likes on Instagram Want to increase the number of likes on your Instagram posts? Don't feel like you're getting enough credit for your posts? There are several reasons that getting more likes on Instagram is good. First, it shows that you have an engaged audience and it makes your page look better. This is especially true if you've previously struggled with a low engagement on your Instagram page. The second reason why getting more likes on Instagram is important is that it can help increase the chances of you getting your post featured on the Search & Explore page, but also top posts on hashtags and locations. Getting lots of likes is, in that sense, like a slippery slope where lots of likes lead to even more likes and exposure. ...
How to Add a Link to Your Instagram Stories (And How to Use It)

How to Add a Link to Your Instagram Stories (And How to Use It)

How-To, Instagram
How to Add a Link to Your Instagram Stories (And How to Use It) (adsbygoogle = window.adsbygoogle || []).push({}); Are you using Instagram Stories and want to know how to add a link to them? Some time after Instagram's launch of Stories, they introduced swipeable links to the feature. This update was well received since Instagram is known to be very conservative when it comes to allowing people to share links, and it gave marketers one more way to use Instagram to drive traffic back to their website and ultimately increase the chances of a conversion. Previously, the only place to share links on Instagram was in your bio. Due to this, marketers found it very hard to use Instagram for driving traffic, which is a highly popular objective for many marketers. With a simpl...
How to Add Multiple Accounts on Instagram (And manage them)

How to Add Multiple Accounts on Instagram (And manage them)

How-To, Instagram
How to Add Multiple Accounts on Instagram (And manage them) (adsbygoogle = window.adsbygoogle || []).push({}); If you don't know what the feature "Multiple accounts" is, on Instagram, this title may be a little misleading. However, don't worry. In this article, I'll both talk about how you can add multiple accounts on Instagram, but also how your job with managing several Instagram can be made more effective. When Instagram's "Multiple accounts" feature was released, I jumped of happiness, because the problem it was now solving had been a huge pain point for me for many years. At the time, I was managing around 5 accounts, and it was a huge pain point having to log in and out of each and every account, I managed when I wanted to check notifications, check messages,...
How To use Instagram Polls in Stories To Your Advantage

How To use Instagram Polls in Stories To Your Advantage

How-To, Instagram
How To use Instagram Polls in Stories To Your Advantage (adsbygoogle = window.adsbygoogle || []).push({}); Instagram polls have opened up for lots of new ways to use Instagram Stories. It's a small feature yet tremendously powerful if used correctly. If you want to engage with your audience and encourage them to interact with you, polls on Stories is for you. In this article, you'll learn How To use Instagram Polls in Stories To Your Advantage. What are Instagram polls? The Instagram poll is a so-called sticker that you can choose to add to your Instagram Story. There are several stickers you can add to your story, but only some of them are interactive. Interactive meaning that the viewers of your story can tap on them and something happens when they do. They're n...
How To Effortlessly Get Featured On Instagram Top Posts

How To Effortlessly Get Featured On Instagram Top Posts

How-To, Instagram
How To Effortlessly Get Featured On Instagram Top Posts Instagram top posts have existed for quite some time now, but still, it's a feature that holds a lot of mystery, because there are few people who know what it is, how it works, its benefits, and how to get featured there. What are top posts on Instagram? Every hashtag and location has its own section of top posts. This is a section of 9 posts at the top of the respective hashtag or location that has received the most engagement. When you scroll through a location or hashtag, you will see two sections. At the very top, you will see three by three images at the with the text "Top Posts". If you're using hashtags or locations on Instagram to boost your exposure, Top Posts are like regular hashtags and locations on steroids be...
21 mind-blowing Instagram Marketing Statistics You Need To See

21 mind-blowing Instagram Marketing Statistics You Need To See

Instagram
21 mind-blowing Instagram Marketing Statistics You Need To See (adsbygoogle = window.adsbygoogle || []).push({}); It's widely known that Instagram has a tremendous marketing power. If used correctly, you can achieve results that you can only dream of on other platforms. Instagram has gone from an app that was considered to be "something for the kids" to now play a central role in some of the largest corporates' in the world's social media strategy. On Instagram, you can find brands like Volkswagen, Nike, Gucci, Louis Vuitton, Apple, and many more. One thing we can say with almost 100 percent certainty is that they wouldn't be using Instagram if they didn't believe in it and if it didn't generate any results. In this article, we'll study Instagram statistics related...
How To See Someone’s Instagram Activity (Without Anyone Knowing)

How To See Someone’s Instagram Activity (Without Anyone Knowing)

How-To, Instagram
How To See Someone's Instagram Activity (Without Anyone Knowing) Want to spy on your friends to see what they are up to on social media? Not sure how to do it? There is a bunch of information about people's Instagram activity that you can see. There are tons of apps and services that claim you can see all of your friend's messages, log into their account, and so forth, but most of the time, it is just bogus. The only exception is if you would hack that account, but we only do honest spying here. In this article, we're looking at the different ways you can see people's Instagram activity. How to see someone's posts Depending on if the account is set to private, there are different measures you need to take to see an account's post. If the account is private, it means that only...