Online Marketing

Aug122020 by VELOCENo Comments

How to use Content to Enhance your Brand’s Authority

If you are a relatively new business to your marketplace, it can be hard to get noticed alongside your well-established counterparts. Your competitors may already have solid exposure in your target locations and among your target demographic, which can make it tricky to penetrate. For any new or growing business, content marketing can be a cost-effective solution to build trust with prospective customers and, ultimately, increase your revenue. Building and enhancing your brand’s authority in the eyes of consumers is not an overnight task. Authority is increasingly important in the eyes of Google today. Authority is one of three main pillars of a search engine optimization (SEO) strategy for any brand online, according to SearchEngineJournal. The major search engines will scour a bra...

Aug102020 by VELOCENo Comments

Trust Signals to Consider When Choosing a Website Name

Online Marketing

Choosing a website name could be tricky. Many website names are too long, or too short, or they don't cover the message you want to convey to your visitors. How to choose the website name that is adequately designed to fit into the context of your website? You have a few simple rules to follow. 1. Make it short and recognizable When we talk about the domain name's length, we need to mention the situation when the domain name is too short. On these occasions, the brands come up with the idea that the domain name will be easy to remember if it is short. It is not the case every time. Most of the time, visitors want to see the domain name describing the brand in some way. Is your brand name short but descriptive? This question is the thing to ask every website owner. Only if you find...

Aug22020 by VELOCENo Comments

How to Decide On the Right Digital Marketing Strategy for Your Business

Online Marketing

Technology is drastically evolving in the business world. As a result, most businesses are adopting new changes to market their products and services to maintain their competitive edge. However, the transition can be daunting if the business owner and the staff are not well-versed in technology. With so many channels for marketing products online, most business owners can get confused about which channel to use to achieve their business goals and where to learn digital marketing, the short answer is The24HourMarketer.com, you should absolutely start following such blogs and kickstart your learning the right way. If you are one of them, we have outlined various tips to help you decide on the right digital marketing strategy. Check them out: Stick to Your Business Goals Business ...

Jul272020 by VELOCENo Comments

Building a Website With the User in Mind: Usability Testing and How It Boosts Conversions

Online Marketing

If it were to travel back in time a decade ago, we’d learn that web developers and designers were some of the most sought after professionals. With the online world in full expansion, almost everyone was looking to have a cool-looking website for their business. And you couldn’t build one unless you had some pretty advanced technical skills or you hired a professional. Fast forward to today, and the paradigm has completely shifted. Nowadays it is ridiculously easy to build a website. There are lots of Wix-like platforms out there that let everyone put together a page even if they’ve never written a line of code in their life. Furthermore, you can do something a bit more advanced if you learn how to install WordPress and how to apply a free theme. Still, professionals working in...

Jul272020 by VELOCENo Comments

How to Write the Perfect Introduction Email

Online Marketing

Writing an email to a friend is easy. But writing to a stranger? That’s an entirely different story. Someone who doesn’t know you has no incentive to pay attention to your email. That means you need a strategy to entice them to open, read, and reply to it. Fortunately, there are tried and tested tricks that can help you. Let’s take a look at the elements of the perfect introduction email. Craft a Killer Subject Line According to Business2Community, 47% of email recipients open emails based on the subject line alone. Therefore, your subject line must be interesting enough to compel the recipient to open it. There are several ways to do this. One of the most effective is to include the recipient’s first name. According to Oberlo, personalizing in this way boosts open rates by ...

Jul232020 by VELOCENo Comments

Tried and Tested Lead Generation Ideas

Online Marketing

Online marketing is a complex forest with so many twists and turns it is easy to get lost and possibly, overwhelmed. Business owners may spend so much time focusing on traffic and other analytics that they miss the forest for the trees when it comes to obtaining new leads. Savvy entrepreneurs in any business are always on the lookout for actionable lead generators to maintain and grow their customer base. Lead generation is one of the most important ways to grow and sustain a new business. But what is lead generation? Lead generation is the process of attracting and converting new and prospective clients to your business. Tactics and strategies for lead generation run the gambit since every business is unique and has its own qualities to appeal to an ever-changing clientele. T...

Jul222020 by VELOCENo Comments

How Digital Marketing Brings More Business for You

Online Marketing

Digital marketing is a great way to develop a business. It helps a company reach its goal faster, efficiently, and in smaller budgets. Businesses that haven’t used this service are way behind their competitors, and it will take them a lot of time to reach their level. If you are wondering if it’s worth it to invest in digital marketing, this article should clear all your doubts. Here I have shared how digital marketing services bring more business for you. Brands Get More Customers It is an established fact that brands have it easy. They get so many new customers without knowing where they came from. Brands are famous and respected, so people easily trust and recommend them. Digital marketing is a great way to increase brand awareness and make a dominant place in the market. It w...

Jul152020 by VELOCENo Comments

Hacks That Will Boost Your Website

Online Marketing

You know how in the old days those who owned a shop and wanted to be different used to make sure it has an outstanding design, it’s always clean, the colors match the colors in the logo and guidelines to make sure it’s smooth and allows a comfortable experience for shoppers and customers… well, your website is now your shop and it’s responsible for the very first impression a potential customer makes on your business. Your website is supposed to be designed really well, invest in some high-quality content that’s SEO friendly and it needs to be fast. You also need to make sure that it appears under relevant keywords. If your website is all static, boring, and old you need to make sure to invest in a dynamic website that is responsive and interesting. Once you’ve done that you need to...

Jul92020 by VELOCENo Comments

Introduction to Affiliate Marketing in Gambling and Betting

Online Marketing

Online gambling is very popular. This report from Grand View Marketing shows the exponential growth of the industry in the last few years. The convenience of online platforms over traditional brick and mortar outlets makes it an appealing experience for consumers who crave the thrill of victory. With high profit margins and an engaged customer base, it is no wonder gambling and betting companies are seeking to gain as much traffic as possible. One of the most effective ways of generating traffic is affiliate marketing. In this article, we will review what affiliate marketing is, why it is advantageous, and how it works. What is gambling and betting in affiliate marketing? Affiliate marketing is the process of earning a commission by promoting the products of another person or co...

Jul82020 by rosiebagley1219No Comments

Elementor Is The Best Drag and Drop Page Builder (Complete Guide)

Influencer Marketing, Online Marketing

Are you wondering if Elementor is the right page builder plugin for your website? In this article, you will learn about Elementor and why it is the best drag and drop page builder in the market today What is Elementor Elementor is the ultimate drag and drop page builder for WordPress that lets you create beautiful WordPress websites quickly and easily. Elementor is the frontend page builder that brings to reality diverse design ideas and concepts. It comes with a library of widgets, a beautifully designed template library, mobile editing toolset, and more. These are just a few of the many features available within this astounding plugin. Elementor replaces the traditional basic WordPress editor with a more dynamic frontend editor that makes it possible to create complex layouts visually...

Jul62020 by VELOCENo Comments

Reasons to Plan Ahead for Digital Marketing Trends

Online Marketing

The digital marketing landscape is always changing and evolving. In order to reach success, you must consistently optimize and improve your strategy, whilst also looking ahead for what's about to come. How to keep up with digital marketing trends effectively is one of the questions that good marketers frequently ask themselves. It is not just about learning the basics and being good at some areas of digital marketing but keeping up with what's new is also a crucial aspect for success. What are the biggest digital marketing trends today? The answer to this question should be a top priority. This is all about assessing what the latest technology offers and how it can bring in new customers for the business. What will digital marketing be in the near and far future? How will it c...

Jul32020 by VELOCENo Comments

Best Tips to Make your Writing Interesting

Online Marketing

Let’s be honest: not each text can be written in a way the others would appreciate. But most of the texts can - no matter if it is an encyclopedia article, an essay, or a fiction novel. There are lots of tips for each genre specifically, but today we’re going to talk about the general ones. Use them to make any writing appealing and get well-deserved fame! 1. Choose your audience The first thing that you can do to make your audience happy with your text - is to define that audience. You can’t be equally good for anyone, so, to become successful, you have to decide who you are writing for. Will they be teenagers or elderly people? Mostly men or mostly women? A narrow community that appreciates deep-diving into the topic or general readers that need it from the very basics? What is ...

Jun302020 by VELOCENo Comments

What Is Retargeting and Why Should Your Business Be Using It?

Online Marketing

If you run a business long enough, you will notice that not everyone who comes to your business or visits your website buys from you. It is estimated that only about 2% of your online visitors will convert on their first visit. All this might sound like bad news, but there is some good news too; even though all the other visitors who do not buy from you leave, that does not mean you cannot get them back. Welcome to retargeting! What Is Retargeting? Retargeting is where you serve ads and other advertisement material to people who have already visited your business or business. Retargeting can also include people who are already in your database. Retargeting is based on the idea that if you visit a website or business, you are likely interested in their products and services. Therefor...

Jun262020 by VELOCENo Comments

Ways to Optimize Your Posts for Maximum Traffic

Online Marketing

One of the primary goals of your posts is to attract a lot of traffic. Think about it, you want your words to be heard. This increases your profit, boosts your brand awareness, and, overall, benefits your brand. The thing is, however, that maximizing your traffic is not as easy as it seems. It’s not just about picking better topics and improving your writing skills. There are so many technical issues that you need to figure out and some unwritten rules to follow. With that in mind and without further ado, here are the top eight ways to optimize your posts for maximum traffic. 1.Write SEO-friendly content There are a lot of ways to make your content more SEO friendly. You see, while the algorithm is quite sophisticated, it is still not able to interpret the SEO content in the way t...

Jun242020 by Stella.RyneNo Comments

Coronavirus Impact on Marketing, eCommerce & Advertising (Stats)

Online Marketing

The coronavirus is one of the most powerful viruses out there that shouldn’t be underestimated. It managed to close down the global economy in just a matter of months and it endangered the lives of many innocent people. No one is safe from the virus, regardless of if we’re talking about our loved ones or out local economies. A lot of things are happening right now, and no industry will walk away without a scratch. 1. Projects are on hold Everything major that has been happening with companies has now been put on hold until further notice. That means most advertising and digital marketing campaigns are frozen right now, too. This is because most big projects depend on team meetings and discussing things in person instead of online. You shouldn’t completely stop your business, though....

Jun242020 by VELOCENo Comments

5 Ways To Boost Affiliate Marketing Using SEO

Online Marketing

The perks of incorporating SEO into your affiliate marketing channels far outweigh the efforts required. SEO and affiliate marketing, both work on a common principle that focuses on driving relevant traffic and increasing the possibility of sales. One can complement their affiliate marketing channels with a range of SEO techniques. Consistency and regularly monitoring and updating SEO implementations is a sure-shot way to make the most of your affiliate marketing efforts. Don’t have the funds and resources to employ SEO tactics? Consider resorting to Ghost marketing for a highly cost-efficient solution. Ways You Can Boost Affiliate Marketing Using SEO Apart from basic on-page optimization, you can lay extra focus on a number of nitty-gritty details that make sure you are harnes...

Jun92020 by VELOCENo Comments

Most Lucrative Affiliate Marketing Categories

Online Marketing

Affiliate marketing can be hard to break into, but once you have your formula right, it can be a great way to may a passive monthly income - so long as you’re prepared to put some hours into managing your fledgling business. Everyone that’s ever thought of doing affiliate marketing wants to know where the highest margins are - the programs that will allow you to make the most amount of money. Today we check out three of the current most lucrative niches to enter. Before we begin: Affiliate program types There are a few things you’ll need to understand first: Some affiliate programs offer a per sign-up fee Some offer a fee once a sign-up has reached a certain amount of cash spent And some offer a lifetime (or another period of time) fee on all cash spent through the busi...

Jun62020 by clareabner1 Comment

Why Marketing is Important for the Healthcare Industry?

Entrepreneur & Lifestyle, Online Marketing

With the world rapidly evolving and becoming a global world, people have plenty of options to choose from. This overabundance of choices has resulted in marketing strategies becoming even more important and powerful, as they are an important way to get brand recognition. This concept is applicable to all facets of life, healthcare being one of them. With more medical professionals graduating each year, patients have the choice of whom to opt for based on how the service is marketed. Gone are the days when the word of mouth and patient loyalty are sufficient. For example, if a patient needs a dermatologist in Lahore, it is likely that they will run a query on the internet rather than calling up people for the referral. Hence, without marketing done right, there will exist a gap between ...

Jun52020 by VELOCENo Comments

1 Page Funnel – What Is It, Why Does It Work, and How to Start Using It

Online Marketing

There are different tools available now that can help you attain your goal if you are maintaining an online business. It can direct page visitations into real customers thus increasing sales. One of these key strategies for your online platform is the use of a funnel scheme. More specifically, the one-page funnel can help build and establish the goal of any business. This has been instrumental in the success of many businesses online especially. Learning more about this strategy can benefit your business in the long run. What Is It The basic foundation of the one-page funnel is a structure that can be plotted in the shape of a funnel. If you already own a page, you would know that not all page visitations are beneficial. Most of these are just like passers-by with no intention to e...

May312020 by VELOCENo Comments

Online Casino Digital Marketing Strategies for 2021

Online Marketing

Online marketing is an ever-changing game. Even if you were up to date with your marketing strategies in 2018 - that same strategy will not be as successful as it was two years ago. Viewers get fatigued from seeing the same types of marketing (think about how sick you are of reading “Here’s What Happened Next” in a headline), Google’s search algorithm is constantly tweaked, and - especially in the online casino industry - rules and regulations surrounding digital advertising change. We’ve put together a list of marketing strategies that work in 2021 to help you out. Crank that content Content still rules in 2021, but you need to be strategic about the content that you’re putting out. No longer can you produce short, vaguely-relevant, keyword-stuffed content, you need to be creatin...