Online Marketing

While an increasing number of consumers are making their purchases online and using the internet to make informed buying decisions, brands are also increasingly devising ways to engage with them. The internet users are now in billions and this means plenty of opportunities to connect with your targeted audience online and drive them to your website for business growth. With the right website software tools, you can ensure that your ROI is as per your targets and the business is going up. Some of the website software tools on the market are free and some are paid. Each one has its own uses and benefits. Let’s find out the best and easy-to-use 12 website software tools you need to know to boost the traffic. 1. Ahrefs Ahrefs is probably one of the best SEO tools available online. I...

The rapid development of technology creates a solid ground for innovations and regularly changes the way we do things. It eventually changes our lifestyles and preferences, creating newer trends in every aspect of life ever so often. Mobile marketing is not an exception. Marketers must follow the trends in their expertise in order not to waste their efforts and reach the highest efficiency. For now, mobile marketing—developing along with mobile devices—moves towards AI, AR, voice search optimization, and so on. So far these are coming to the stage and being integrated into mobile marketing gradually. They still need some time to be applied to their highest potential. Therefore, they are not included in the trends of 2020. Today mobile marketers rely on channels that have proved to...

Do you agree that Video Marketing dominates today? If No, then certainly these below-mentioned stats will make you do so, have a look: 87% of the marketers who have a strong presence online use video marketing as one of their most robust marketing strategies to exceed(it was 63% in 2017 and 81% in 2018). Videos have a significant influence on decision-makers, where 90% of the customers believe in the same. People(more than 60%) are more likely to buy online products by watching a video rather than any promotional content. 500 million people watch Facebook videos every day where on Snapchat, the count is 10 billion. 'One minute of video content equals 1.8 million words', estimation done by James McQuivey (a professionalist and a digital marketing expert). With these e...

Content marketing has to do with the creation and sharing of material that will be available to an online audience. This typically includes social media posts, blogs, and videos. Generally, they are intended to create interest in certain products or services. content marketing can go a long way when used effectively, in expanding the horizons of your business. You can choose pretty much any approach you like, as long as it is educational, informative, and, most of all, valuable to the target audience. A lot of businesses/companies already use content marketing to increase their reach and connect with their audience. There is a misconception that it is no longer relevant in 2019, but statistics prove otherwise. Although there is a lot of content published online every day, the best way t...

Every business owner needs a personal brand to establish what they stand for. Your personal brand should be unique because this is your chance to ensure your business stands out from the crowd. Effective personal branding is one that accords your visibility, both online and offline. Even though we live in a digitalized world, there are countless people who still appreciate the brick and mortar shopping experience.  The internet provides each business owner with unlimited resources they can use to achieve an effective personal brand. Are you an expert writer who wants to earn money on the side? Freelance writing jobs online gives you the opportunity to put your skills to use.  Use these tools and resources to leave a lasting impression on your audience. Failure to put enough effor...

Do you send newsletters and other marketing emails? Then you must care about the quality of your email list – otherwise, all those emails may be ending up in people’s spam folder. But how do you make sure you’re communicating with genuine subscribers? This is where email list verification plays a huge role. Let’s look at the three easy steps you have to follow in order to clean your email list and achieve the best possible results with your email marketing.  Assess your bounce rate and other engagement metrics Start by taking a look at your reports. They’re easy to find in your email marketing platform and they offer crucial feedback on your performance. Here are some key questions to ask: what is your bounce rate? If it’s anything above 2%, you know your email list needs some c...

A lot of online marketing specialists are looking for innovative ways to boost the efficiency of their ad campaigns. For instance, companies that have limited budgets make the most out of their PPC activities to ensure that they are not merely flushing money and resources down the drain. So, although targeting a broad audience might feel a bit tempting, the reality is that your ads do not have to reach everyone in all corners of the world.  All you need to have is a well-planned PPC strategy that will allow you to put your message out the right kind of people. What is Geo-Targeting? Local targeting, also known as geo-targeting, is a paid advertising strategy tailored to target an audience in a particular area. This strategy plays a crucial role when creating highly targeted, hig...

Writing a good essay has never been an easy task. It requires an individual to know all the essential requirements for the essay in order for them to come up with the best style of writing them. There are plenty of essay formats that can be used to write a quality essay. It is the obligation of every writer to identify the best format before commencing on the writing process. Below are some of the useful tips that can help gain better essay writing skills. Reading other people's essays  Writing an essay requires the writer to have knowledge on how to write better essays that are perfect and eye-catching. They can learn this by reading other people's essays and books. For instance, students can take from EssayZoo prewritten essays and use them as a reference for writing the best es...

Content marketing has become one of the most powerful digital marketing strategies for various companies of all sizes and industries. As long as it’s implemented properly, content marketing can become a business’s ticket to long-term success as this strategy can improve their visibility in search engines, provide more referral traffic, and boost their brand reputation. Content marketing can also help businesses create tighter customer relationships and save money on marketing costs.  P.S. Looking for ways to grow your online presence on Snapchat? Check out this post now. However, when it comes to developing your content marketing strategy, it may seem like a daunting task to decide which types of content marketing to use to promote your business. When mentioning the word phrase "c...

Not sure about where should you begin with staying ahead of your online competition across digital platforms? Here are a few quick ways to kickstart your digital marketing journey!  Your local business should not suffer owing to the wrong digital marketing strategies. Take advantage of the marvelous opportunities the digital marketing world has to throw your way, unlike traditional marketing techniques.   Get handy with tools    Research about your competitors before you begin with anything else. Incorporate innumerable tools and elements that can help you gain insight into their data, their policies, their strategies, and their social media popularity. Once you get the insight, work out your personal business strategies keeping in mind theirs. You will be able to draft out im...

Google Ads is an online advertising platform that allows businesses and marketers to set up and run adverts on Google's search engine results pages (SERPS). These adverts look completely identical to organic search results, with the only difference being that they appear with "Ad" next to them in green. Google Ads originally appeared at just the top of Google when a user made a search query, but now also appear at the bottom too. Read this short, but insight guide to getting started with advertising on Google.  How Google Advertising Works Google Ads are part of Google's overall pay-per-click advertising platform where business and marketers manage their ads via a self-service channel. The ads that are created and then displayed in the search engine results pages are based on a number of...

Although gambling is banned in several countries it is still very much alive in others. Online casinos are becoming a very popular trend and because of this, online casinos are flourishing. Because there are so many online casinos, it means that there is a great need to market and promote them in order to succeed. Online casinos that do not consider the changing demographics of customers will remain static, while those that move with the times will do well. Online casinos need to consider the generation of customers which is becoming younger. These casinos will adapt their sites to attract this new generation of players. Often the sites will offer special attractions and bonuses. Let’s look at some strategies that online casinos can use to market their sites. Content marketing H...

Humans are highly visual creatures. In fact, according to a study, visual aids are 43 times more persuasive than their non-aided counterparts.  That's why we can say with certainty that most visuals affect split-surface decisions that customers make without even realizing it.  As a marketer, one must know how visual hierarchy can influence a user's various impulsive reactions at different stages of the customer funnel. Visual Hierarchy Defined What is a visual hierarchy? In terms of web design, it's how your web page is laid out to communicate the importance of your content as well as its order. Like the positioning, shape, color, contrast, size, and arrangement to come up with a sense of depth.  Visual hierarchy is the key element of product and web design, and the conc...

You create a new project or decided to redesign the old site and start looking for web-studios that would help you in this. How to find a good designer who will do all the work qualitatively and will please you with the result? Or how to understand that the web platform no longer functions properly and pulls your business to the bottom? Interface development is better entrusted to professionals. On the sites of the companies, you will find a portfolio of works of designers, among which you will be able to choose the appropriate one. But how do you define good design? Signs of bad web-design.  The interface of the site - not just its beautiful design. This is a direct lever to manage sales, company image and attendance of the resource. Poor quality design will have a negative impac...

With the advancement of technology in the eCommerce business sector, many business entities are currently relying on technology to improve their businesses and get a larger share of the market pie. This means that business entities that fail to apply technology in their daily operational activities have a high likelihood of collapsing as a result of increased competition.  The good thing about the eCommerce business platform is the fact that it keeps growing on a daily basis, an instance that enables business entities to take advantage of this form of growth for their benefits. With this in mind, the following are three of the best-emerging eCommerce trends that business owners should put into consideration. Integration Between Machine Learning and Artificial Intelligence In the p...

CheapSSLShop Review | The Best SSL Certificate Provider SSL certificate (Secured Sockets Layer)!!! You might have heard of this term.  Yes, it is now a prevalent idea in the online world. Even, Google is encouraging SSL certificate to rank high in search engine. Since then, many enterprises and website holders are approaching to SSL certificate to take care of their customers over the web. Importance of SSL Certificate? Online transactions are widespread nowadays. Users enter all confidential information i.e. credit card number, password, bank account number etc. for online transactions. Cyber-criminals are like hawks ready to attack your computers to get these details and take undue advantage of it. But if these details are in an encrypted format, it becomes difficult for the hack...

There are a lot of marketing trends that help business owners to sell their products and services. With such a big number of trends, you may get lost. What to follow and what to skip to focus on what is really important? Marketing trends are a great tool to keep up with your customers' needs. You can learn how your customers shop, watch their behavior, understand their priorities, Here we decided to review some popular trends and tell you what is really working and worth your time and what trends are best to avoid. Together with our marketing experts, we will help you to prioritize to get the best results.   Personalized Marketing Personalized marketing or content is all about making your customers feel related to your organization, be it a service for students like Essa...

According to FoundationInc, more than 550 million users are registered in the LinkedIn professional social network today, representing 150 business sectors from 200 countries. And every second, while you read it, 2 new participants join LinkedIn. So, using LinkedIn for sales is a brilliant idea! 94% of marketers use LinkedIn to distribute their content, compared 89% for Twitter, 77% for both YouTube and Facebook, and 61% for Google+. Weblium website builder team is going to share with you some important tips on how to use LinkedIn for sales. But do not forget that a good seller should have a portfolio, a site, showcasing his service or product, or at least a landing page!  LinkedIn profile tips for sales In a whole, there are three main segments of the LinkedIn profile, the mod...

Live chat features are becoming increasingly common on websites. However, they have also been joined by chatbots - widgets that replicate the features of live chat but using bots and algorithms instead. Live chat is the superior approach from the perspective of lead generation - provided you approach it the right way. Here are four ways of using live chat that are guaranteed to generate leads for your business. Interact and Engage The benefit of live chat is that it enables you to communicate with users in real-time. If you want this to be an effective lead generation tool, you need to use it correctly. When you communicate with your users, make sure to be engaging and keep things interactive. Don’t just provide users with stock responses, give them links to the pages they need an...