Online Marketing

Jun252019 by OWNo Comments

Most Common Challenges with Video Marketing and Their Solutions

Everyone on the video marketing scene knows how challenging it can be to manage video campaigns. Things can go south really fast which is why you have to up your game by getting familiar with the terrain (if you’re new around this block), or taking on newer responsibilities (even as an oldie!). we don’t want to cost our companies money that can be saved up, do we? This article provides a quick run through of common challenges and solutions to them. Writing a good script is not all fun and games I know how your writing skills are dope, and you would place only the very best writers above yourself- if you were asked to pull out a random ranking. But might I put it to you, that if you haven’t been writing scripts, you would need a professional scriptwriter to review it? And no, this...

Jun252019 by Guest writerNo Comments

10 Powerful Tips to Boost Your E-commerce Campaign

Online Marketing

E-commerce, the fastest growing sector of modern times, demands special attention. Who would not want to buy their favorite items in just one click rather than visiting the traditional physical stores providing limited options? This is the power of convenience provided by online retail to its customers. A wide variety of products from highly renowned brands stacked up price-wise to fulfill all your needs is what makes E-commerce websites so alluring. Plus, you don’t need to roam around to find what you need. All of it is at your fingertips and a mere scroll would open up the biggest assortment of products. A huge number of E-commerce setups exist today, but only a few of them are able to do what it takes to appeal to the consumers. This has made the competition brutal. In order to ge...

Jun242019 by OWNo Comments

5 Tips for Nailing Your B2B Telemarketing Efforts

Online Marketing

Despite being a more traditional form of marketing, telemarketing is actually still an important element of the mix of marketing tools you should be using to reach out to potential customers, including email, social media, direct mail, etc. What makes telemarketing unique from other forms of communication is that it involves direct human-to-human (H2H) interaction, allowing stronger lead and prospect engagement. The more engagement you have with a potential customer, the more opportunity there is to qualify them and eventually close the sale. Of course, telemarketing isn’t easy, and you can often be met with a lot of rejection. That’s why investing in software for effective B2B telemarketing results can ease the pain of struggling with telemarketing efforts. A sales engagement platf...

Jun212019 by VELOCENo Comments

Powerful Ways to Promote Your Coupon Marketing Campaigns

Online Marketing

History of Coupons The word coupon has been named after the French word “COUPER” which means to “CUT”. The coupons are started from 1886 when a pharmacist named John Pemberton created a special recipe for Coca Cola which was initially sold for 5 cents a glass. He started a campaign to distribute free coupons throughout the street so people could try Coca Cola for free and then somehow buy it next time. After two years, a businessman Asa Candler purchased this today's billion-dollar recipe for $2300 and subsequently acquired Coca Cola. Asa Candler continued with the same marketing strategy and kept distributing free coupons enthusiastically. Coupon marketing campaigns have been used first by brands since the launch of the paper coupon by Coca Cola in 1887. Those coupons were distributed...

Jun192019 by Guest writerNo Comments

How to Boost Ecommerce Sales on Mobile Devices

Online Marketing

E-commerce is one of the most rapidly increasing business models in the world. How is that? Let’s back up this claim with some facts. In an estimated global population of 7.7 billion, 25% of this whopping figure shop online. This exponential rise in trend will hit the enormous 2.14 billion mark of the world population by 2021. Amazing! Yet another interesting fact is that e-Commerce sales would amount to 13.7 percent of the total retail sales across the world in 2019. Tracking the growth trends, e-Commerce sales will occupy a whopping 17.5 percent of the worldwide retail sales by 2021. These figures are good enough to support our claim of the fastest growing business model today and the years to come. But today, we are not here to discuss the rising importance of the ...

Jun182019 by OWNo Comments

How to Make a Comprehensive Backlink Profile Audit

Online Marketing, SEO

When you want a website to rank high in search engine results, you rely on SEO methods. Getting more backlinks is an important element of that strategy. For that purpose, you write guest blogs that feature your links, and you get traffic from bloggers who liked your posts as an authority source. Google sees you as an authority when you get many backlinks. But backlinks can be bad, too. If you’re getting them from irrelevant or spammy pages, they drop your site’s authority in Google’s eyes. That’s why it’s important for you to perform a regular backlink audit. We’ll teach you how to do that. How to Perform Backlink Profile Audit First, Get the Links The first thing you need is a complete list of links that lead to your site. Don’t worry; this part is easy. You’ll just use a ba...

Jun182019 by OWNo Comments

5 Local SEO Tips to Increase Organic Traffic

Online Marketing, SEO

No matter how big or small, businesses need a search engine optimisation (SEO) strategy that focuses on their geographical location. Local SEO helps them to reach out to prospective customers in their area. This way, any time someone types ‘plumber near me’, all the local plumbing companies with an online presence will pop up in the search results. Here are five local SEO tips for growing your brand. Links and Citations Links and citations are online references to a brand. Whereas links point directly to a company’s website, the citation mentions its NAP (Name, address and phone number). It is essential that these details are the same everywhere on the web. Old and outdated contact information should be scrapped and replaced with new information to ensure NAP consistency. This i...

Jun132019 by Guest writerNo Comments

The Steps for Changing Your Business Web Hosting Company

Online Marketing

Many times, you may need to change his or her existing business web hosting company. It can be due to poor customer service, billing errors, slow speed, lack of necessary resources like bandwidth or storage capacity, or perhaps you find another company that offers a better package at a lower price. No matter, what is the reason for changing your present web hosting service provider, you must consider a few important things before switching over to another web hosting service. First of all, you must ensure that transition should be smooth without any downtime for your website and secondly there should not be any disruption in traffic. The task of changing your web host company is not too complex or tiring. By taking certain steps this transition will not only be smooth, but it will be...

Jun122019 by OWNo Comments

Captivate and Surprise: Brand Ambassadors and Guerrilla Marketing Techniques

Online Marketing

Sometimes, developing a marketing strategy for an upcoming industry event can feel as though you’re experiencing déjà-vu. It feels like you’ve done the same planning a thousand times over, and at this point, you’re not sure how to tackle the next display booth in a way that feels fresh. Even if it’s your first time exhibiting at a trade show, it’s not too soon to think outside of the box when it comes to event marketing. Guerrilla marketing relies on innovative, unconventional tactics that are meant to surprise audiences and supply maximum exposure to your services or product. It doesn’t usually cost much to execute guerrilla marketing. It allows you and your team to be as creative as possible, and publicity and awareness for your brand will snowball. Guerrilla tactics are mo...

Jun52019 by OWNo Comments

Why England’s Marketers Are Relying More on Deep Data

Online Marketing

Big data has for some time become prominent industry-wide in economic decision making. The ability to analyze large amounts of data and find buying patterns, consumer trends and future needs critically affect how businesses respond using predictive analytics. Deep data, however, takes large subsets of information that data scientists will use to narrow the scope of analytical findings based on the relevancy of useful data while understanding what parts to discard. The process focusing on a specific demographic that helps improves the accuracy of determinations. How Big Data Influences Deep Data There are few corporations that have the infrastructure to analyze deep data. Most data scientist jobs in London are found in prominent financial institutions. While there are dozens of sites...

Jun42019 by VELOCENo Comments

Transforming Legacy Organizations by Embracing Digital Media for Audience Engagement

Online Marketing

All of us are experiencing a technological revolution like never before. It is transforming how we live, work, and connect completely. It is no different for businesses either. Every business leader has felt the impact of the digital uprising, which has blurred the lines between physical, digital, and biological experiences. Be it the financial sector or retail, the introduction of digital media has reshaped the way businesses design their narratives, engage with customers, develop products, and look to generating value for the overall economy. Every legacy business that came in the pre-Internet era are now facing this challenge – How do we embrace digital media to improve audience engagement? Inability to adapt to this new environment which centers around unlearning accepted paradig...

Jun32019 by OWNo Comments

Crucial Elements to Consider When Setting Up Your E-Commerce Website

Online Marketing

It’s not easy to make an eCommerce website, as there are several things that you need to consider relating to everything from user engagement to website performance. Setting up a normal business website is a complicated process, so when it comes to setting up an eCommerce store you’ll be faced with harder challenges. You should know that eCommerce websites aren’t solely built for showcasing and promoting your brand online, but also for making shopping easier for consumers. Therefore, you must focus on ensuring that your eCommerce website is not only easy to use but also intuitive to gain more sales. Modern-day eCommerce stores must also offer the best payment API solutions so that it’s easier for consumers to make payments. So, let’s look at all the crucial elements you should consi...

May272019 by OWNo Comments

Top Successful Profitable Network Marketing Compensation Plan Opportunities

Online Marketing

Handling a business is not as easy as people might think. A business owner needs excellent organizational skills to manage their network and release their products on a much wider audience. One of the strategies to help accomplish this goal is the rise of lead generation that helps get the job done where businesses thrive on the trend of social media junkies and inspired entrepreneurs. Network marketing comp plans have been proven successful as a method done by businesses as it gives the most efficient and ever-expanding information to look for. There are quite a number of marketing plans available to choose from but here are the best and profitable network marketing plans: Binary The Binary Comp Plan is one of the most common but efficient strategies used by network marketers...

May252019 by Guest writerNo Comments

What Marketing Work to Outsource and What to Do Internally

Online Marketing

What Marketing Work to Outsource and What to Do Internally To outsource or to do it internally? That is the dilemma most marketers are facing. There are factors that force you to outsource some marketing tasks. First off, startups that cannot hire an in-house team find it economical to outsource. However, freelance marketers and professional SEO experts are expensive and not all startups can afford. Established businesses can afford professional freelancers but most of them have an in-house marketing team. This allows them to outsource some tasks and carry out others in-house. What to Outsource 1. Web Design and Site Maintenance Your website is the face of your business. When people think of your brand; your website might be one of the things that come into their minds. ...

May252019 by VELOCENo Comments

Does an Appealing Web Design Support your Online Store?

Online Marketing

Design plays a major role in enhancing your digital footprint and brand image. In fact, 66% of visitors would explore a website that has high aesthetic appeal than navigating a simple website. Without a second thought, we can say that a beautifully designed website has a remarkable impact on your marketing presence. The significance of a great website design So, how does a visually appealing website captivate your target audience? In light of this, mentioned below are some powerful reasons, why web design is so pertinent to your online marketing. A first impression is the last impression When your target audience comes to your website, the first thing they do is look at how professional you are. It only takes a couple of seconds for users to get an impression of your business. The...

May252019 by Guest writerNo Comments

How Digital Coupons Can Boost Your Marketing Strategy

Online Marketing

Whether you are a business giant or someone who has just launched a small company, a strong digital marketing strategy can boost your sales and bring more customers on board. With the internet being on everyone’s fingertips, customers now search for what they want online even if they plan to shop in-store. As per stats, 82% of searchers make up their mind about a purchase in-store by looking at products on their phone first. This change in the landscape of marketing has been rather sudden and rapid with 76% of people thinking that marketing has altered its ways in the last two years more than it has in the past fifty. In fact, your brand is likely to get the attention of at least 50% of the people who see its name pop up more than once. One thing is clear; e-commerce is on the rise and wit...

May212019 by OWNo Comments

Grassroots Marketing – What Is It and What Can It Do For Your Business?

Business, Online Marketing

Most businesses don’t have millions of dollars allocated to in-depth marketing campaigns that can span across markets, industries, and continents. In fact, a majority of businesses have a very limited marketing budget, so it’s important to maximize each and every dollar to get the greatest return on your marketing investment. Grassroots marketing is a strategy that virtually any business can use to effectively boost their business’ presence in the marketplace without going over their marketing budget. Instead of focusing on a large audience for marketing efforts, grassroots marketing allows you to start small, with a limited targeted audience. What starts off small can lead to impressive results, taking your business to an entirely new scale. In our comprehensive grassroots marketin...

May162019 by VELOCENo Comments

Top 10 Tips to Get more Open Rates in Email Marketing

Online Marketing

It's 2019 and there are hundreds of social media sites available but email still is the most trusted and preferred source for digital communication. Email marketing has the highest rate of engagement compared to other networking sources. Email marketing also gives a better return on investments. Each and every company make a great effort to stand out from the crowd and well-performed email marketing campaign can help you in doing that. Tracking your email opening rates can help you determine how effective your email marketing campaign is. If your subscribers aren’t opening your emails then there isn’t any way to proceed. Poor email CTR is not going to help you anyway hence you must work hard on boosting the rates. I have featured a few tips which will help you in building better s...

May152019 by Guest writerNo Comments

How to Increase your Conversion Rates With Coupon Marketing Strategy

Online Marketing

You must know that conversion rate optimization (CRO) remains the "#1" objective for any online business or digital advertiser. With regards to CRO, you would be thinking about call to action (CTA) placement, lead forms and landing page optimizations. In any case, here's the test… Do these conversion streamlining strategies ensure the traffic of new clients to your site? Well… the answer is NO! The greater test is that these strategies alone will never enable you to hold your current clients with the goal that they stay loyal and keep on returning. In case you are seriously considering increasing conversion rates this year then you have to add coupons to your CRO strategies. Why? Because 91% of customers lean toward returning to a retail site whenever offered a coupon. What's mor...

May152019 by Guest writerNo Comments

Website Audit: How Does A Website Audit Help You Maximize Performance?

Online Marketing

All businesses aspiring to boost their online presence must conduct a website audit. A professional website audit is effective in identifying issues with website architecture. As such, sites are able to understand clearly where to make the necessary changes to enhance technical site performance. In this context, you must know that the website auditing process would be including User Experience, User Engagement, Functionality, Traffic, Website Performance, and Site Health. A comprehensive and meticulous website audit would be effectively discovering existing discrepancies on your website that could lead to Google penalties. We know that penalties would be adversely affecting the SERP rankings of your site. Moreover, a thorough website audit would be examining how vulnerable your website ...