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Online Marketing

Apr122017 by VELOCENo Comments
How to Market a Product to Attract Media Attention

How to Market a Product to Attract Media Attention

How-To, Online Marketing, Social Media Marketing
How to Market a Product to Attract Media Attention (adsbygoogle = window.adsbygoogle || []).push({}); Getting media buzz can help generate huge results and if you succeed with creating a marketing campaign that is worth spreading on media, you can get great results. But how do you do just that? The big thing radio/TV stations (which will be our main media sources in this article) discuss when it comes to featuring products/businesses is, “What’s in it for the viewer?” You need to prove that you have something that benefits a large number of their television viewers. When you write your press release, make it sound like you not only have something beneficial to people but you can also share knowledge and information beneficial to viewers. Television stations don’t want to pu...
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Apr112017 by VELOCENo Comments
How to Make Sales With Discounts and Special Offers

How to Make Sales With Discounts and Special Offers

Business, Instagram, Online Marketing
How to Make Sales With Discounts and Special Offers (adsbygoogle = window.adsbygoogle || []).push({}); Discounts and special offers have long been an effective way for businesses to make sales. Customers absolutely love the feeling of making a great deal and saving money (even though they are spending). This is why discounts and special deals are very effective when looking to make sales. A lot of business often do their social offers wrong and this is why I though it'd be a great idea to write an article on How to Make Sales With Discounts and Special Offers. The university of Chicago has reported that sales and special offers leads to a 24 percent boost in performance, so why wouldn't you use it? Why you should offer discounts: Discounts have many perks. it can be...
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Apr102017 by VELOCENo Comments
7 Ways to Build Your Email Subscriber List

7 Ways to Build Your Email Subscriber List

Business, Online Marketing
7 Ways to Build Your Email Subscriber List (adsbygoogle = window.adsbygoogle || []).push({}); According to HubSpot, your email list degrades by about 22.5% every year. The email addresses in your list changes, people hop from one job to another or just simply abandon their email for a new one. This means that you should constantly be working to add new contacts to your email list in order to get better email marketing results. As a marketer, you should see it as your duty to constantly add new email addresses to your list. Therefore, we'll give you some tips and Ways to Build Your Email Subscriber List so you can continue to grow. 1. Prioritize top-quality content The content you put in your newsletters should be one of your main priorities. Your content should b...
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Apr102017 by VELOCENo Comments
Smart ways to Get Testimonials and Reviews

Smart ways to Get Testimonials and Reviews

Online Marketing
Smart ways to Get Testimonials and Reviews (adsbygoogle = window.adsbygoogle || []).push({}); One of the pages on your website that can have the biggest effect whether or no people buy from you is your testimonials page. If you don't have one already, it is time that you get one. Testimonials from your customers will make your business seem legit, and most importantly, potential customers will be able to see what results you company have been able to give previous customer. But, how do you get customer reviews and testimonials? There are some tips and tricks you can use to encourage your audience to write what they think about your business and products and you'll learn those tricks in this article. Here, you'll learn Smart ways to Get Testimonials and Reviews. 1. Fa...
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Apr52017 by VELOCENo Comments
Why Storytelling is Important in Marketing

Why Storytelling is Important in Marketing

Business, How-To, Online Marketing
Why Storytelling is Important in Marketing (adsbygoogle = window.adsbygoogle || []).push({}); It is often that we hear the word storytelling in marketing but what is it and why is it so important? Storytelling is a way of marketing that has shown to be very effective. As humans, we respond to stories. Storytelling as a strategy in marketing goes way back to the beginning of the 20th century and has in fact been getting stronger in online marketing of today. In order to sell a product, you need to tell people why they need it. But that's too difficult to address, because you can't show every individual why they need the product. Different people have different motivations. Seth Godin said: "Marketing is storytelling. The story of your product, built into y...
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Mar112017 by VELOCENo Comments
6 Ways You can Market Your Website

6 Ways You can Market Your Website

Blog, Business, Online Marketing
6 Ways You can Market Your Website Okay. You've started your website and now what? You didn't create your website so no one can find it. Now you need to come up with some good ways to get website visitors. But how do you do that? People often create a fantastic website but struggle with getting the visitors. You need traffic in order to increase sales and get customers. Therefore, in this article, we'll be listing 6 Ways You can Market Your Website on.  1. Search engine optimization SEO is the key to gaining organic visitors from the search engines. This includes Keyword research, on-page optimization, architecture fixes, user experience optimization, etc. By working with SEO, you make sure that it is your website that comes up at the top when someone searches for somethi...
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Feb222017 by VELOCENo Comments
How To Increase The Open Rate In Email Marketing?

How To Increase The Open Rate In Email Marketing?

How-To, Online Marketing
How To Increase The Open Rate In Email Marketing? (adsbygoogle = window.adsbygoogle || []).push({}); Email is an art rather than a science, therefore it is important to view your email from the point of view of the receiver. So.. How To Increase The Open Rate In Email Marketing? You may ask. To begin with, clean your list of everyone who doesn't open your emails on a regular basis (depends on your business / how often you email) If they aren't opening they probably: Don't care about what you're saying Don't value what you're saying Are incredibly unlikely to buy from you Costing you money There´s no point in having a big list of people who don't care about you or your business. Increase your open rate An email should be treated in much the same wa...
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Feb72017 by VELOCENo Comments
Unique Ways To Build Brand Awareness

Unique Ways To Build Brand Awareness

Business, Online Marketing, Social Media Marketing
Unique Ways To Build Brand Awareness (adsbygoogle = window.adsbygoogle || []).push({}); Awareness should be regarded as the first step on the path to conversion. It, alone, rarely does much, yet without it nothing else is possible. To build awareness, regardless of which tool you use, you have to accomplish two things: 1. Relevance. The human capacity to ignore what doesn't matter is stupendous. The human capacity to notice what does, regardless of distractions, is truly impressive. Decades of advertising research have proven again and again that an ounce of personal relevance is worth a ton of GRPs. 2. Passive exposure. This is something even Google has come around to accepting, and they now advise marketers to model communications plans accordingly. The process of conve...
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Feb12017 by VELOCENo Comments
How Do I Generate Leads Through Email Marketing?

How Do I Generate Leads Through Email Marketing?

Business, Online Marketing
How Do I Generate Leads Through Email Marketing? (adsbygoogle = window.adsbygoogle || []).push({}); Email marketing is a great way to generate leads but how do you do it? In this article, you´ll learn some answers to the question "How Do I Generate Leads Through Email Marketing?" 1. Write an awesome subject line Out of all the emails that have successfully landed in an inbox, you should be happy if 30% are actually getting opened. However, an open rate that is too low (under 10%) can show that there’s something wrong with your subject line. If you don’t have experience in marketing, I advise you to hire a copywriter to help you. For the best results, the subject line shouldn’t exceed 50 characters. Also, it should be cleverly designed to arouse interest. Some of the ...
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Jan312017 by VELOCENo Comments
How To Sell Products Through Email Marketing?

How To Sell Products Through Email Marketing?

Business, Online Marketing
How To Sell Products Through Email Marketing? (adsbygoogle = window.adsbygoogle || []).push({}); There are several great ways and answers on How To Sell Products Through Email Marketing?. Among my top favorites is the cart abandonment email. If you're in e-commerce, you know that cart abandonment is a big problem. Fortunately, you can use a perfectly timed email to remind the would-be buyer of items left behind in a cart. Statistics show that these types of emails can rescue up to 12% of abandoned products. How To Sell Products Through Email Marketing Proven step-to-step strategies that maximize sales with your prospects and customers through email marketing: Incentivize customers via email to review the product they’ve bought Use A/B testing To optimize open and...
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Jan302017 by VELOCENo Comments
How Often Should I Send Marketing Emails?

How Often Should I Send Marketing Emails?

Business, Online Marketing
How Often Should I Send Marketing Emails? (adsbygoogle = window.adsbygoogle || []).push({}); The answer varies but we´ll try to break it down for you in this article. Context is king when it comes to frequency. There is no magical number that will apply for everyone. The amount of communication I can stand from your company depends on how I interact with you and how you respond in return. Use your conversion rates, click rates, open rates, and unsubscription rates to guide you. If you learn to understand your metrics, you will be able to tell when something is working and when you're being annoying. In the end, the golden rule is that you should provide your customer with something of value, however that value may be defined. It could be a tip to save time or a coup...
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Jan282017 by VELOCENo Comments
Tips for Successful Email Marketing

Tips for Successful Email Marketing

Business, Online Marketing
Tips for Successful Email Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Email marketing is one of the cheapest ways to strengthen your brand, promote products, and keep in touch with your customers and potential leads. However, getting people to sign up to your list can be difficult in this day and age. After all, would you give your personal email address to just anyone? Still, it's worth the challenge, to build a large list of email addresses that belong to real people who are interested in you, and what you have to sell. This is why we have made this article to teach you some Tips for Successful Email Marketing. 1. Make the Process Easy and Enticing! If you expect to get someone's personal contact information, you'll need to provide a tasty carr...
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Jan272017 by VELOCENo Comments
Does Email Marketing Work?

Does Email Marketing Work?

Business, Online Marketing
Does Email Marketing Work? (adsbygoogle = window.adsbygoogle || []).push({}); Simply put, YES it does work. Stats say that email marketing is still one of the highest performing ROI channels. Higher than social media. There are a couple of things to be aware of, however: Make sure you are building a real list. Buying lists is rarely effective. Build the relationship and trust with your audience, by creating content that ADDS VALUE to your audience. Don’t always try to SELL SELL SELL! This rarely works. See above. Make your email list feel special. After all, they took the time to give you their email address, give them something back. Early access, additional value on a product, things like that. Don’t be boring and simply send out 10% offer codes, people...
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Jan222017 by VELOCENo Comments
How To Advertise A Product Online

How To Advertise A Product Online

Business, Online Marketing
(adsbygoogle = window.adsbygoogle || []).push({}); How To Advertise A Product Online Considering the contemporary advertising landscape, I would suggest using a mix of Search Engine Marketing (SEM) and Display advertising. As for SEM, try gaining experience in Google AdWords. This tool allows you to attract consumers looking for similar products or even your products. That way, you attract an audience that is already stimulated or have a clear intent to buy products within your category. Display advertising, on the other hand, mostly targets an audience that is not actively looking for your product category. Moreover, Display advertising allows for remarketing (e.g. target people who visited your website, but didn't buy anything). An important source for Display advertisin...
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Jan162017 by VELOCENo Comments
How Do I Increase Traffic to My Site?

How Do I Increase Traffic to My Site?

Blog, Business, How-To, Online Marketing
How Do I Increase Traffic to My Site? (adsbygoogle = window.adsbygoogle || []).push({}); How Do I Increase Traffic to My Site? There are lots of ways to increase traffic to your website and by adapting at least some of the tips in this article, you can increase your website traffic. In this article, we are bringing up a whole lot of tips, so our recommendation is that you bring your notebook, get a coffee and get ready to focus. So, How Do I Increase Traffic to My Site? Let´s begin and you'll soon find out! If you want to learn more about how you can use social media in order to get more website visitors, read How to get free website traffic from social media. Think about 1: You need to ensure your blog's value proposition is clear, focused and appeals to your targe...
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Jan92017 by VELOCENo Comments
How To Increase Website Traffic With $0 Budget?

How To Increase Website Traffic With $0 Budget?

Blog, Business, How-To, Online Marketing, Social Media Marketing
(adsbygoogle = window.adsbygoogle || []).push({}); How To Increase Website Traffic With $0 Budget? With zero marketing budget you need "extraordinary content strategy" which should operate at different numbers/different platforms of user base as you grow. Okay, so How To Increase Website Traffic With $0 Budget? In this article, we´ll be showing you some of the ways to increase website traffic for free. Either get a person with great content strategy onboard, excite him/her with your vision, your obsession to succeed and give him/her equity. Alternatively identify a person/team who wants to work on exciting ideas, sell you idea, gauge their level of passion for your idea, ask them to work with you on deferred payments terms till you get revenue or funding. If you be...
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Jan52017 by VELOCENo Comments
How To Brand Your Business On A Budget

How To Brand Your Business On A Budget

Business, How-To, Online Marketing, Social Media Marketing
How To Brand Your Business On A Budget (adsbygoogle = window.adsbygoogle || []).push({}); Before we begin, think about what you want people to associate your business with.Once you know that, it will be much more easy to know what you are going to work towards. How To Brand Your Business On A Budget? Get started reading and you´ll find out. Once you know that, it will be much more easy to know what you are going to work towards.How To Brand Your Business On A Budget? Get started reading and you´ll find out. How To Brand Your Business On A Budget? Get started reading and you´ll find out. 1. Create a unique logo Having a good logo can make a huge impact. If your logo is unique, then there is a bigger chance of people remembering it and associating it with your brand i...
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Jan22017 by VELOCENo Comments
Ways To Build A Brand For Your Small Business

Ways To Build A Brand For Your Small Business

Business, How-To, Influencer Marketing, Online Marketing, Social Media Marketing
Ways To Build A Brand For Your Small Business (adsbygoogle = window.adsbygoogle || []).push({}); Before we begin, think about what you want people to associate your business with. Once you know that, it will be much more easy to know what you are going to work towards. So what are the Ways To Build A Brand For Your Small Business? Get started reading and you´ll find out. 1. Create a unique logo Having a good logo can make a huge impact. If your logo is unique, then there is a bigger chance of people remembering it and associating it with your brand if they see it. There are several ways to create a logo which looks professional. If you don´t have the experience or knowledge how to do it, then there are loads of logo creator that you can hire.Otherwise, there are a lot ...
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