SEO tactics that do very little, that you can safely avoid
One of the main things that makes SEO so difficult is the black box nature of how Google works. Without knowing exactly what does and doesn’t work in SEO it’s difficult to decide on which factors to spend more time and money on. There are a lot of tasks that a website owner needs to do to rank well in search. There are lots of different levers that can influence rankings, but they're not all equal. Some will move the needle a tiny amount or not at all, and some will make it jump massively. Knowing which things to avoid spending your time on can be just as important as the things you should definitely spend time on. Established SEO companies know which tactics work and don’t work through trial and error tests. Let’s look at some common SEO tactics that won’t guarantee you ranking succes...
