Tuesday, December 3
Shadow

SEO

How To Build A Website That Grabs The User’s Attention

How To Build A Website That Grabs The User’s Attention

Online Marketing, SEO
Having a website is the best way to advertise, get the attention of potential customers, and be available 24 hours a day. The average person goes online to check their social media and look for products, services, and information over 20 times a day. That is a higher average than any other entertainment medium, or advertisement service can offer your business.  With over 1.5 billion websites out there on the internet, it is more important than ever before to have one that grabs the viewer's attention and holds it long enough to get your message across. Here are the ways that you can ensure your website has the best chance of being seen by the biggest percentage of internet users. Concentrate On Search Engine Optimisation What is the point of having a website if it isn’t in the top...
Top 5 Powerful Technical SEO Tips You Must Know

Top 5 Powerful Technical SEO Tips You Must Know

SEO
Google is the primary source of traffic across the internet providing the cheapest and fastest means of amassing views. This part you might know but what you might not is why your website is still toiling in the SEO race yet you create excellent, optimized content time and time again. Well, your answer is down to the technical SEO structure of your website which is probably not in tandem with the gold standard set by search engine watchdogs. Lucky for you though today we'll be delving into the technicalities in a bid to improve this particular aspect so that you can multiply your traffic significantly. Without further ado, here are our top 5 technical SEO tips. 1. Ensure essential resources are crawlable Robots.txt is often the measuring yardstick for most people when gauging craw...
How to Improve Your Content with CopyWritely Content Optimisation Software

How to Improve Your Content with CopyWritely Content Optimisation Software

Online Marketing, SEO
How to improve your content with CopyWritely Content Optimisation Software As a digital marketer, content is everything. Marketing hacks and tricks are great for boosting the results of an existing campaign, but what lays the foundation for all successful marketing campaigns is the content. Content lays the foundation for a successful marketing campaign. In fact, content is a prerequisite for a successful marketing campaign. It doesn’t matter what you do, or what your strategy includes if you don’t have kick-ass content. Far too many marketers start in the wrong end and put all their focus on the wrong things. Content comes in all shapes and forms, but for marketing, the two most common are written content and visual content. When working with SEO (which you should if you are a ma...
4 Powerful SEO Tips that will Skyrocket Your Rankings

4 Powerful SEO Tips that will Skyrocket Your Rankings

SEO
4 powerful SEO tips that will skyrocket your rankings It’s no secret that when executed correctly, SEO (Search Engine Optimisation) can generate incredible marketing results. But SEO is like an art, that takes time to master, and in order to optimize your website and skyrocket your rankings, you need to know exactly how search engines work. When you rank for your business’ targeted keywords, you can attract lots of new customers and ultimately get more conversions for your business. As such, the first step for succeeding with SEO is identifying the keywords you want to rank for, then using effective SEO tactics to improve your rankings. Ranking well on search engines will drive relevant traffic to your website, and therefore, it can prove to be extremely effective in driving co...
Strategies and Types of SEO Marketing

Strategies and Types of SEO Marketing

Online Marketing, SEO
SEO is an important aspect in an online marketing strategy because it is responsible for getting the visibility of a website to a higher position and keep it above all your competitors. With the effective SEO marketing, one can Increase website visibility, user traffic, conversion rate and return on investment. As part of any digital marketing strategy, Web Marketing 123 - Types of SEO is essential to take your business to customers through online platforms. Effective marketing demands it. But what is the optimization of a search engine? A collection of tools and professional practices that help your website get a better score on search engine results, which generates more traffic to your site and, potential for business growth. Network Marketing Optimization Network Marketing is ...
Small Business SEO: Resources to Improve Your Rankings

Small Business SEO: Resources to Improve Your Rankings

SEO
SEO ranking for small businesses can prove to be quite a maze. There are thousands of tools and tips that will claim to improve your rankings but sometimes even when you try them out, you just do not seem to get the results you want. Before you go out and spend a lot on SEO tools, take a look at these 11 resources to improve your rankings. With these, it is about finding the right solution for your business. Identify Your Value to the Customer Most businesses are about solving problems. It is important that you can clearly identify what problems you are solving for your customers. Knowing the problem you are solving will help you better understand the reason people search for your business, it will help you know when they search for your solution as well as how. Asking yourself...
What You Need to Know About Website Optimization

What You Need to Know About Website Optimization

How-To, Online Marketing, SEO
Anyone that runs a business website knows how important it is for the site to be optimized so that it attracts traffic, generates leads, and converts visitors into customers. So, what does website optimization mean? Website optimization refers to all the technical and marketing methodologies used to attract traffic, engage visitors, and convert them into buyers or prospects using a clearly defined technique that meets a number of pre-defined objectives. And because website optimization incorporates a vast array of skills spanning across multiple disciplines, having the perfect website is not an easy thing to achieve. However, Google, as well as other search engines, have certain factors that they regard highly. By working on these components and enhancing them, you will achieve a b...
How to Make The Best Use Of Instagram For SEO

How to Make The Best Use Of Instagram For SEO

Instagram, SEO
Instagram and SEO can be fused excellently to take your website/business promotion to the next level quite easily. You actually do a search for innovative techniques in SEO and keep on tracking the authority SEO sites, speakers, bloggers and what not, in search of something useful, not so hard, and result promising. And when you have such a resource like Instagram ready to take your flight to SEO to the free sky then why not try it and find out its full power in growing your business! Using Instagram for social engagement Instagram send signals for SEO to search engines. It’s already declared in Search Engine Roundtable and Social Media Week, and also came out through other resources that Google does not consider social media for rankings. That said, social media does not lose its positi...
Interesting Statistics That will Boost You Up The SEO Ladder (Infographic)

Interesting Statistics That will Boost You Up The SEO Ladder (Infographic)

SEO
Want to boost your SEO, create more search engine exposure and gain more organic traffic from search engines? This infographic will present you with interesting statistics that will boost you up the SEO ladder in an appealing, clear, and engaging way. One of the key goals of all website owners is to get a satisfactory amount of people to come onto their website. One of the best ways to achieve this is through effective SEO. SEO stands for search engine optimization and is paramount when it comes to getting the decent unpaid search results. It involves adjusting the content of the site in accordance with the search engine's algorithms that decide how a site should be ranked. Different techniques are often used to gain the top spot in the search results, and the type that works for you ...
5 Tips on Writing an SEO-Friendly Youtube Video Description

5 Tips on Writing an SEO-Friendly Youtube Video Description

Online Marketing, SEO
The landscape of content marketing is drastically changing and vlogging is quickly becoming the in-thing for millions of marketers across the world. There is so much you can achieve by combining your content with quality videos and the best thing is that this does not cost much when compared to other modes of marketing. However, as you embrace this effective marketing method, it is important to understand how things work in order to reap big and reach out to the ever increasing number of YouTube subscribers across the world.  One of the key features you will need to understand is how to write effective SEO-friendly YouTube video descriptions, title, and relevant tags. As a marketer, your customer acquisition largely depends on Search Engine Optimization but this must be done profess...
5 powerful Reasons Your E-Commerce Business Shouldn’t Ignore SEO

5 powerful Reasons Your E-Commerce Business Shouldn’t Ignore SEO

SEO
Is your e-commerce ignoring SEO? Want to know the reasons why you shouldn't ignore SEO? You’ve designed an incredible e-commerce site, you offer outstanding products, and people are visiting and placing orders! You currently invest in paid traffic of various types like Pay Per Click, Pay Per View, Banner Ads, and Facebook Ads, and your investment is really paying off. Paid traffic is an excellent source of targeted traffic for an e-commerce website. In fact, some of the biggest e-commerce sites rely on it such as Amazon, Target, and Walmart. However, while paid traffic may be great, there’s something else that you should be using for your e-commerce site that will help you get even more traffic, clicks, and conversions. What is it? – search engine optimization! An effective, re...
Why Keyword Research is Your Way to Paying Customers (and how to do it for free)

Why Keyword Research is Your Way to Paying Customers (and how to do it for free)

SEO, Tips & tricks
If you're a business in 2018, you've likely dabbled in keyword research. Maybe you know four or five terms that best represent your business, but nothing really more than that. This definitely is better than no keyword research at all, but consider this: in a 2018 survey conducted by Content Marketing Institute asking 195 for-profit, B2C businesses about what contributed to their success with content marketing, 75% of companies reported having an organized strategy as the main contribution. 146 out of 195 businesses ranging in size and industry cite having a strategy as the main reason for having success with content marketing... That's way too common of a trait to ignore. "Organized strategy" might sound scary to some people, firing off visions of bi-hourly projections and cas...
Boost Your Business with These Advanced SEO Techniques

Boost Your Business with These Advanced SEO Techniques

SEO
Boost Your Business with These Advanced SEO Techniques Being aware of the needs of your target audience and delivering on them can dramatically increase the traffic to your website. You'll see a rise in your conversion rate as well. There may be many more people looking for what your site has to offer than you even realize! It's up to you to help Internet users find their way to your site as easily as possible. The only way to do so efficiently is through search engine optimization. Becoming an expert in SEO is actually much easier than it's often made out to be. You can save yourself quite a bit of money by not hiring an expert in the field at all. According to B2B marketing, the Google search engine clocks in over 10 million unique searches per month. In the United States, almos...
Organic SEO Vs Social Media Marketing: What do Wonders?

Organic SEO Vs Social Media Marketing: What do Wonders?

SEO, Social Media Marketing
Organic SEO vs Social Media Marketing: What do Wonders? Well, in this era of high-end technologies, it’s not something impractical and impossible to get lost in cyberspace. So, if you are leading any online business or a website then it’s highly recommended to go the extra mile and ensure that your website is getting a hi-fi online visibility. And, a couple of such renowned digital marketing strategies that can effectively skyrocket such online visibility are nothing but the organic SEO and social media marketing respectively. Actually, it totally depends on your website, one approach would be more effective than the other. What is organic SEO? Organic SEO is not something new! It is thriving since that time when digital marketing came into existence. It can be said that organic SE...
Improve Your Organic Search Rates With Optimized SEO

Improve Your Organic Search Rates With Optimized SEO

How-To, SEO
Improve Your Organic Search Rates With Optimized SEO It's the question that every website owner asks: "How do I get more traffic to my site?". There's a lot of ways you can bring that traffic in, but the best and most reputable way of doing so is to improve your SEO, so you can bring organic links in from search engines. Here's just why it's so important to do it this way, and tips to help you improve your SEO. These will all help increase your traffic, all while improving the quality of your site. Why Organic SEO? As mentioned, there's a lot of ways you can bring in readers. A few years ago, it was common for sites to use 'black hat' SEO techniques. These were tactics that were ethically vague and relied on some kind of trickery, either to bring traffic in or keep search engines i...
5 Small SEO Tips For Bloggers That Will Make for Huge Results

5 Small SEO Tips For Bloggers That Will Make for Huge Results

SEO
5 Small SEO Tips For Bloggers That Will Make for Huge Results If you've come here in the hopes of getting the ultimate solution to search engine optimization, and the "secret" to ranking number one - you've come to the wrong place. In fact, no matter where you go, you will have come to the wrong place, because in SEO, there is no such thing. Unless you land on a scam website. Because then they'll convince you that you've come to the right place. You can spend thousands of dollars on Google ads to get more traffic by getting your website displayed at the top, but did you know that you can learn SEO and implement those strategies into your own website and get it displayed at the top completely free? Well, you can. In this article, you'll learn 5 small SEO tips that you can ...
Top 5 Common SEO Mistakes Google Says You Need To Avoid

Top 5 Common SEO Mistakes Google Says You Need To Avoid

SEO
Top 5 Common SEO Mistakes Google Says You Need To Avoid Today, we're going to talk about the Top 5 Common SEO Mistakes Google Says You Need To Avoid and teach you how you can avoid them. 1. Working with SEO before your site profiles value Mistake number 1 is working with SEO before your site has any value proposition. As yourself: "Why would a site choose my site in the search results" What differentiates your page compared to other competitors? Do you have lower prices? Great customer service? Better quality? Starting with the value proposition simplifies SEO. No matter where your site ranks in search results. If you want to stay on top, searchers need a value proposition: To click on your site, to come back and revisit your site and to recommend your site to t...