Social Media Marketing

7 SEO techniques you can employ in social media marketing When one clicks on serpbook.com, it is without a doubt that they want to see their site with high rankings. Today, the manner in which your brand interacts with its clients on social media platforms influences the way search engines rank your site. And as you know, the higher your rankings, the more traffic your site gets, and the higher the chances of increasing your ROI. What does this mean? It implies that social media marketing is an essential part of SEO. Consequently, you need to establish a presence on all social media platforms. It helps to increase brand awareness.  However, having a social media presence will not guarantee your brand’s success. A proactive digital marketer knows the importance of integrating SEO ...

Not convinced about social media yet, but want to explore the reasons brands should use social media marketing? When I planned writing this article, I came up with the idea that I would just go on and on talking about listing all the incredible statistics of social media marketing, because after all, wouldn't that be convincing enough? Fortunately, I decided not to, because I am sure most of you know that social media marketing is incredibly powerful in marketing already. Plus, while the social media statistics tell us that it is a tremendous marketing tool that can generate amazing results, It does't give us other reasons why brands should use social media marketing other than that social media is "great". So instead, I thought that you might be after some more practical answers to ...

Do you have some social media marketing questions? It’s safe to say that social media has completely revolutionized our society. Or at the very least, the way we communicate. In 2018, the number of social media users of social media users is projected to reach 2.62 billion. And that’s quite a lot of people, considering the fact that there are 7,6 billion people in this world. And as a marketer, you need to realize that you’re only trading on one thing: attention. Where your audience’s attention is, that’s where you should be. There’s no real point of running television ads if no-one is watching the television, nor is there any point to run a television ad, even if there are people watching, if none of those people are within your target audience, right? As people’s att...

Want to learn how you can develop a social media branding strategy? More and more, we hear the term "branding" in the marketing landscape. Not least, we hear the term personal brand, as a result of social media, which has enabled everyone to get a voice and build an audience. Chances are, you're here because you realize the importance of branding, and having a branding strategy which allows you to work with branding. But what does it really mean? And how do you do it? The marketing landscape is competitive. Everyone is fighting for their audience's attention, not to mention the tough competition on social media. Working with branding in your marketing, and creating a branding strategy allows you to stand out from the noise and ultimately get your audience to listen ...

15 Powerful Ways to Skyrocket Your Sales With Social Media Marketing Social media has a great marketing power, and if used in the right way, it can drive you tons of sales. But that’s also the catch. Many marketers aren’t using social media in the right way, and are, therefore, not driving sales, or at least as many sales as they would like to. In fact, that’s probably the reason you are here. You might have built yourself a decent following, and tried everything to convince your audience, yet, few or none have bought from you. When you invest time into social media with the goal of selling more, you obviously want to reach your goal as well, and that’s exactly what I’ll teach you in this article. Let's dig right in. 1. Use the platforms your audience is using the mos...

How to Market Your Brand in the Saturated Landscape of Social Media When using social media for marketing, you're essentially doing one thing: fighting to get people's attention. This is especially true for marketers -  no matter where you're spending your marketing efforts. If you're buying ad space in television, you're essentially buying people's attention for a few seconds, if you're paying for an ad in the newspaper, you're buying the attention of people for a few seconds there, too! The catch, however, is that in marketing, the attention is not the only thing that matters. In order to generate great results in marketing, you need to attract the right attention - the attention of your target audience. In theory, social media is just like all other marketing sources when it...

Want to improve better results on social media? Are you constantly looking at your competitors and think about how you can outrun them? Social media is a tremendous marketing tool, but unless you're using it in the right way, it won't do any good for you. In order to achieve the incredible statistics that social media has proven to be able to generate, you need to follow the true and tested methods of generating great results. In this article, we're looking at 3 simple tricks you can use to get ahead of your competition. Build relationships Building relationships with your audience are the single most important thing to driving sales. Because when you build relationships, they establish trust in you, and when they trust you, they are far more likely to buy from you. Think ...

14 Ways to Get Started With Social Media Marketing For Your Business Today In recent years, social media has become a more and more important part of businesses’ marketing strategies. From multi-billion dollar companies like Coca-Cola to small startup companies There’s no doubt that social media marketing works, and that it helps brands achieve incredible results because otherwise, brands wouldn’t use it. What’s more, we have the social media statistics that back it up. Social media was only a few years ago something that most marketers considered a fad and something for the kids, but now, more and more people are starting to realize the incredible potential that lies in social media marketing, and that it’s just not true. It might have been something for the kids when it...

67 Powerful Benefits Of Social Media Marketing For Your Business You have probably heard how powerful and effective social media is for marketing a million times before. But why is that so? Simply saying "social media is great for marketing" doesn't tell us a lot, right? Sure, you can take a look at 51 Powerful Social media And Marketing Statistics You Need to Know and get a ton of information on the results social media can drive, however, it still doesn't tell us a lot about the ways it can help you, and for which marketing objectives you should be using it. Therefore, In this post, I'll be listing 60 benefits that social media marketing has for your business, and tell you how you can use them to drive better marketing results. Sounds good? Then let's dig right in! 1. ...

Why You Don't Need to Pay a Dollar For Social Media Marketing With social media, or any other type of marketing for that matter, the more money you invest, the better results you'll generate? Right? Well, the most logical answer would be yes, but on second thought, you know that isn't always the case. You can, for example, generate more clicks and conversions with a Google Adwords ad that is optimized and has a high score and that pays less per click, rather than an ad that pays a lot for each click but doesn't have an optimized and appealing ad. Look at this visual from Search Engine Land explaining the principle: The idea with social media is that you need to pay lots of dollars to generate any results worthwhile. Yes, investing in social media can help boost your resu...